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Clase - Segmentacion de Mercado

Clase - Segmentacion de Mercado

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Published by Jose Munoz

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Published by: Jose Munoz on Dec 06, 2012
Copyright:Attribution Non-commercial

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11/16/2013

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PROFESOR JULIO E. QUEVEDO
SEGMENTACIONDE MERCADO
 
INTRODUCCION
La empresa debe:
Identificar a quiénes atender rentablemente
Diseñar estrategias de marketing orientadas al cliente
Las empresas centradas en marketing desegmentos:
Identificación de segmentos
Elección de uno o varios
Desarrollo de productos y programas de marketing a lamedida de cada segmento
 
SEGMENTACION DE MERCADO

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