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Pepsi

Pepsi

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Published by coolbouy85
Its a product mix of pepsi
Its a product mix of pepsi

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Published by: coolbouy85 on Feb 02, 2009
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03/26/2013

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Assignment # 2Muhammad Abrar NaeemID # 081134-061Date: 11-Nov-08Product mix of Pepsi Beverages
Pepsi Beverages includes 4 product lines Pepsi, 7up, Mirinda, Mountain Dew. These four  product line cover the majority of the market areas. These product lines are available indifferent lengths and different depths to meet the demands of each type of customers.The table containing each product line and its length, depth and the product mix isgiven.Pepsi has length of 4 which includes Pepsi Regular, Pepsi Max, Pepsi Diet andPepsi Twist. Pepsi Regular has depth of 5 and is available in 250 ml bottle, 330 ml can,500 ml bottle, 1.5 liter bottle and 2.25 liter bottle. Pepsi Max is available in 330 ml can,500 ml bottle and 1.5 liter bottle, having a depth of 3. Pepsi Diet is available in 250 ml bottle, 330 ml can and 1.5 liter bottle, having a depth of 3. Pepsi twist is available in 330ml can, 500 ml bottle and 1.5 liter bottle.Second product line is 7up. It is available in two varieties, 7up regular and 7updiet. 7up regular is available in 250 ml bottle, 330 ml can, 500 ml bottle, 1.5 liter bottleand 2.25 liter bottle, having depth of 5. 7up diet is available in 250 ml bottle, 330 ml canand 1.5 liter bottle, having depth of 3.Third product line is Mirinda; it is also available in two varieties, Mirinda Orangeand Mirinda Apple. Mirinda Orange is available in 250 ml bottle, 330 ml can, 500 ml bottle and 1.5 liter bottle, has depth of 4. Mirinda Apple is available in 330 ml can and1.5 liter bottle, having depth of 2.
CompanyProduct
 
LineLengthDepthProduct
 
Mix
PepsiBeveragesPepsi-Pepsi Regula-Pepsi Max-Pepsi Diet-Pepsi Twist4Pepsi Regular (5)Pepsi Max (3)Pepsi Diet (3)Pepsi Twist (3)7up-7up Regula-7up Diet27up Regular (5)7up Diet (3)Mirinda-Mirinda Orange-Mirinda Apple2Miranda Orange (4)Miranda Apple (2)Mountain Dew154
 
Fourth product line is Mountain Dew. It is available in 250 ml bottle, 330 ml can,500 ml bottle, 1.5 liter bottle, having depth of 4.Pepsi beverages have high consistency due to the similar type of products. Theyhave high consistency because their product line includes only beverages of differenttypes. They have targeted different markets with their wide range of products includingfrom smaller ones to the large ones. Its marketing implication can be its easily availabilityto all customers and provide the product in different sizes so that every type of customer can use the product. Distributing in majority of areas so that it is available every where.Advertisement should be made to encourage the people to use the product and make the product their need.Pepsi Regular , 7up Regular , Pepsi Diet and Mirinda OrangePepsi Max

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