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To
Betwyn
QUESTIONNAIRE DESIGN,INTERVIEWING AND ATTITUDEMEASUREMENT
New
Edition
A.N.
Oppenheim
CONTINUUM
London and
New
York
 
Continuum
The Tower Building, 11 York Road, London SEl 7NX370 Lexington Avenue, New York, NY 10017-6550
0
A.
N.
Oppenheim, 1966, 1992First published as 'Questionnaire design and attitude measurement' byBasic Books, Inc., New York in 1966. This totally rewritten and recastnew edition first published in 1992 (reprinted 1993 and 1994) byReprinted 1996, 1997, 1998 (twice), 1999, 2000, 2001
British Library Cataloguing in Publication Data
A CIP catalogue record for this book is available from the British LibraryISBN 1 85567 043 7 (HBK)0 8264 5176
4
(PBK)
Library of Congress Cataloging in Publication Data
A
CIP catalog record for this book is available from the Library of CongressAll rights reserved. No part of this publication may be reproduced,stored in a retrieval system, or transmitted
by
any other means withoutthe prior permission of the copyright holder. Please direct all enquiriesto the publishers.
PREFACEACKNOWLEDGEMENTS
I
INTRODUCTION
TO
SURVEYDESIGN
2
ANALYTIC
URVEY
DESIGNS
3
DESCRIPTIVE
URVEY DESIGNS
4
PILOT
WORK
5
THE
EXPLORATORYINTERVIEW
6
STANDARDIZED
NTERVIEWS
7
QUESTIONNAIRE
LANNING
8
QUESTION
ORDING
9
SOME
BASIC MEASUREMENT THEORY
10
DESIGNING
TTITUDE
STATEMENTS
11
ATTITUDE
CALING12PROJECTIVE TECHNIQUES IN ATTITUDE STUDY
13
VARIETIES
ND APPLICATIONS
14
DATA
ROCESSING
15
STATISTICAL
NALYSIS
APPENDIX
:
STATISTICS
EST
APPENDIX
1: NOMOGRAPHS
OR THE TESTING OFSTATISTICAL SIGNIFICANCE OF DIFFERENCES BETWEENPERCENTAGES
INDEX
Typeset by
DP
Photosetting, Aylesbury, Bucks.Printed
and
bound in Great Britain by Biddles Ltd
www.bidn'les.co.uk
 
From the preface to the first edition:
The world is full of well-meaning people who believe that anyone who can writeplain English and has a modicum of common sense can produce a goodquestionnaire. This book is not for them.It is intended to help all those who, for one reason or another, have to designa questionnaire. It could serve as a textbook for research students andundergraduates in social psychology and sociology and for practitioners ofGrket research. It could also help doctors, personnel officers, civil servants,criminologists, social anthropologists, teachers, and many others whose curios-ity or need for information may impel them into the quicksands of socialresearch.Questionnaire design cannot be taught from books; every investigationpresents new and different problems.
A
textbook can only hope to prevent someof the worst pitfalls and to give practical, do-it-yourself kind of information thatwill point the way out of difficulties. It is not meant to be a work of scholarship,nor is it exhaustive. The number of references has been kept to a minimum,though some annotated readings have been provided with each chapter.Throughout, clarity and basic ease of understanding have been my guidelines; ineach case, an attempt has been made to present the main lines of the argumentand, while not shirking weaknesses in underlying assumptions, to omit some ofthe more esoteric controversies.
Preface to the new edition
At the suggestion of many colleagues the book has been greatly expanded, aswell as revised and updated. There are two new chapters on research design andsampling, two new chapters on interviewing, a chapter on questionnaireplanning, a chapter on statistical analysis and a special chapter on pilot work.Other chapters have been changed and expanded, and a special set of Workshopshas been introduced to offer practical experience. From having been a specializedtext dealing with the design of questionnaires and attitude measures, it hasbroadened out and become a general survey research handbook. But its
of 00

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BUNDIBUGYOLAMIA

Please,please send me a copy of this book to ytemesgen@yahoo.com and let me finish my thesis.

reply03 / 10 / 2011
Gregory Fleet

Could you please forward me a copy? Thanks -- fleetinc@me.com

reply02 / 08 / 2011
gagi999

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reply01 / 17 / 2011
desi5

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reply10 / 12 / 2010
gutlapalli

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reply06 / 29 / 2010
susantwomoons

would it be possible for you to email me this to susanbailey63@googlemail.com

reply03 / 31 / 2010
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