Business Branding
Branding your business is a necessary step. Branding does not just include a logo. Branding is auniversal format to the way your business is represented. This needs to come out in everythingyou do. Every graphic you use, photo you produce, listing or page you create needs to have thesame "feel" to it.How do you create a branding strategy for your company?You can do this by implementing a few rules when it comes to the representation of yourcompany.The first thing should be a logo or an image your buyers can easily and quickly associate withyour company. It does not have to be complicated or even have anything to do with what yourcompany does. Does the Nike "swoosh" say anything about shoes? Of course not, but it is one of the most known brand logos in the world. You could say the same for the Adidas logo or eventhe Pepsi "Ball". You can, of course have the logo represent something about your company.Apple Computers makes great use of their "Apple" icon, and AOL was fairly clever with theirlogo which is nothing more than the simple shapes of an "A" and an "O" blended together. Evenstill you may not want an icon as part of your branding. This is just fine. let your company namebe the logo. People and Rolling stone Magazine are very good examples of a brand logo that isstrictly derived from the company name. Although this is very popular in publishing you can alsofind this strategy in other markets such as musical instruments (Zildjian and Fender), consumerelectronics (Sony and JVC), and more notably the online industry (Google and Yahoo). The ideahere is to create an icon that people instantly recognize.The Next step is equally important as the first. You need to format the pages, listings, emailadvertisements, and even your content or text exactly the same across the board. Now, it isunderstood that a listing has a different size and shape than possibly an email advertisements.You can still format it the same by using similar colors, graphics, or layout. If your listings allhave an overall orange feeling to them you need to apply this orange concept to the rest of youronline persona. Always place the logo in roughly the same spot. DO not change up the logo afteryou have implemented. If you feel a need to change it do it over a long period of time and bevery subtle. You can look at the Windows icon or the Apple logo over time for an example of how to do this. Always place the content in the same or similar location. Think of it as an overallmarketing package. If you had an advertising agency create a marketing package for you theywould do this. All of the billboards, TV ads, magazine ads, or online advertising would have thesame overall concept and feel.Format your photos to always be the same size. ti is also best to photograph the items in the sameplace with the same backdrop and base. The same placement and angles is also a good idea.Place these photos in the same or similar location every time. This is a must.All policies, contact information, or any other company info should be formatted identical andalways place in the same location. The bottom is usually the best place for this. This allows them
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