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introduction and purpose of strategy formulation

introduction and purpose of strategy formulation

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Published by arab1108
strategic management, vision, mision, stakeholders
strategic management, vision, mision, stakeholders

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Published by: arab1108 on Dec 07, 2012
Copyright:Attribution Non-commercial

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09/27/2013

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Amity Business School
STRATEGICMANAGEMENT
Module 1Introduction
Evolution and Introduction of strategic management.Concept and Classification of Corporate and BusinessStrategy with Hierarchy definition; Purpose of StrategyFormulation: Concept of Vision, Mission and BusinessDefinition. Importance of Stakeholders in Business
RameshBagla
 
Amity Business School
Strategy
Strategy is a plan of action, which is of vital, pervasiveand continuing importance to an organisation as awhole.A strategy is a unified, comprehensive and integratedplan that relates the strategic advantages of the firm tothe challenges of environment. It is designed to ensurethat the basic objectives of the enterprise are achievedthrough proper execution by the organisation.-Glueck & Jausch
 
Amity Business School
Strategy
Strategy is the direction and scope of anorganisation over the long term whichachieves advantage for the organisationthrough its configuration of resourceswithin a challenging environment, to meetthe needs of markets and to fulfillstakeholder expectations.
-Johnson & Scholes

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