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Practical Guide to Tourism Destination Management

Practical Guide to Tourism Destination Management

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Published by João Santos
Tourism Management Bible
Tourism Management Bible

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Published by: João Santos on Dec 07, 2012
Copyright:Attribution Non-commercial

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02/18/2014

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A Practical Guide to TourismDestination Management
   D  e   l   i  v  e  r  e   d   b  y   h   t   t  p  :   /   /  w  w  w .  e  -  u  n  w   t  o .  o  r  g   S  a   t  u  r   d  a  y ,   O  c   t  o   b  e  r   2   3 ,   2   0   1   0   4  :   1   2  :   1   1   A   M
 
Copyright © 2007 World Tourism OrganizationCalle Capitán Haya, 4228020 Madrid, Spain
A Practical Guide to Tourism Destination Management
ISBN: 978-92-844-1243-3Published and printed by the World Tourism Organization, Madrid, SpainFirst printing 2007All rights reservedThe designations employed and the presentation o material in this publication do not imply the expression o anyopinions whatsoever on the part o the Secretariat o the World Tourism Organization concerning the legal status o any country, territory, city or area, or o its authorities or concerning the delimitation o its rontiers or boundaries.World Tourism OrganizationCalle Capitán Haya, 4228020 Madrid, SpainTel.: (+34) 915 678 100Fax: (+34) 915 713 733Website: www.unwto.orgEmail: omt@unwto.orgAll UNWTO publications are protected by copyright. Thereore and unless otherwise specied, no part o anUNWTO publication may be reproduced, stored in a retrieval system or utilized in any orm or by any means, elec-tronic or mechanical, including photocopying, microlm, scanning, without prior permission in writing. UNWTOencourages dissemination o its work and is pleased to consider permissions, licensing, and translation requestsrelated to UNWTO publications.Permission to photocopy UNWTO material in Spain must be obtained through:CEDRO, Centro Español de Derechos ReprográcosCalle Monte Esquinza, 1428010 Madrid, SpainTel.: (+34) 91 308 63 30, Fax: (+34) 91 308 63 27cedro@cedro.org; www.cedro.orgFor authorization o the reproduction o UNWTO works outside o Spain, please contact one o CEDRO’s partnerorganizations, with which bilateral agreements are in place(see: http://www.cedro.org/ingles_uncion_internacional.asp)For all remaining countries as well as or other permissions, requests should be addressed directly to the WorldTourism Organization. For applications see: http://www.unwto.org/pub/rights.htm
   D  e   l   i  v  e  r  e   d   b  y   h   t   t  p  :   /   /  w  w  w .  e  -  u  n  w   t  o .  o  r  g   S  a   t  u  r   d  a  y ,   O  c   t  o   b  e  r   2   3 ,   2   0   1   0   4  :   1   2  :   1   1   A   M
 
 Table o Contents
© 2007 World Tourism Organization
– ISBN 978-92-844-1243-3
Preace............................................................................................................................. ixAcknowledgement............................................................................................................ xi1AnIntroductiontoDestinationManagement................................................................. 1
1.1DefningaTourismDestination..................................................................................... 11.1.1Introduction..................................................................................................... 11.1.2TheBasicElementsotheTouristDestination................................................. 11.2DefningDestinationManagement............................................................................... 21.2.1TheDestinationManagementOrganisation(DMO).......................................... 21.2.2WhatisDestinationManagement?.................................................................. 41.2.3HowDoesDestinationManagementWork?.................................................... 61.2.4Public/PrivatePartnerships............................................................................. 81.3WhyManagetheDestination?..................................................................................... 91.3.1WhyDoestheDestinationHavetobe“Managed”?......................................... 91.3.2AdvantagesoManagingaDestination........................................................... 91.4TourismDestinationManagement:SimilarButDierenttoOtherIndustries.................. 101.4.1UniqueFeaturesotheTourismIndustry.......................................................... 101.4.2TheImplicationsoBeingUnique....................................................................111.5SustainableTourismDevelopment............................................................................... 121.5.1AFrameworkorSustainableTourismDevelopment........................................ 121.5.2ResponsibleTourismPractices:KeystoDestinationSustainability................... 141.5.3ToolsorManagingResources........................................................................ 151.6DestinationLieCycle:VariousStagesoDevelopmentandWhyitisImportanttobeAwareoThem......................................................... 161.7TypesoTourism......................................................................................................... 171.8TheCustomerJourney................................................................................................ 181.9MaximisingVisitorSatisaction:AValueChainApproach............................................. 201.9.1Introduction..................................................................................................... 201.9.2PrimaryActivities............................................................................................. 211.9.3FoundationActivities....................................................................................... 231.10AFrameworkorDevelopingaDestinationManagementStrategy............................... 251.11StrategyCheckList..................................................................................................... 26
2TheStrategicFoundations:AssessingtheSituationandSettingaVision,GoalsandObjectives........................................................................................................ 27
2.1TheSituationAnalysis:AssessingtheDestination’sCompetitiveness........................... 272.1.1Introduction..................................................................................................... 27
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