criterion for the paper selection was the focus on studying the effects of the influencing factorson the online shopping.
Internet marketing is known as theprocess of creating and handlingcustomer relationshipsthrough online activities in order to shareideas, products, and services that satisfy the goals of both buyers and sellers.The advent and development of Internet has broughtnew opportunities for marketersto makebetter current marketing programs.Internet marketing depends on alarge extent on thecharacteristics of the products and services being marketed. Internet marketing can be a cost andtime-saving toolto marketerin the corporate marketingstrategy. Since, Internet marketing isthetoolof marketing that deals with the pricing, planning,promotionand distribution of productsand services onlineThe fundamentalbenefit of the Internet marketingis the number of alternatives that becomeavailable to customers within a specificproduct category. Due to lowsearching costs on theInternet, customers haveachance to consider a numerous alternatives, which are not present intraditional shopping.Internet marketing is
attention and becoming moreimportant strategy for the sellersto promoteadvertisesand interact more customer online.Internet marketing cansignificantly reduce the costs for searching, widenedthe selection of vendors, deliver lowerpriced products, andincrease comfort, providinggreater control overproductsoffered. This reduction in cost has encouraged
marketers’ to expand
informationservices and new competitors to enter in the market. It is essential for sellers to understand
adoption behavior,their investment decisions in technology infrastructure should bedriven by consumer acceptance and long-term profitability.The natureof Internetmarketing is likely to take shape around several key factors:
Enable direct communication betweenbuyers and sellers.
Provide thousands of alternatives to customers as well as sellers.
Enables storing large amountof information at relatively low costs, provides interactionbetween buyers and sellers and gives the opportunity of customization tocustomers.
Providingstrong and inexpensive waysto search,manage,and distribute suchinformation.
Providing enrichments(e.g., 3D image and video preview);
Serve as a digitalmediumfor some productsas well as a physicalmedium forcertaingoods.
Enablepresence at relatively low costs.