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A report by MSLGROUP India, part of the Publicis Groupe
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Hanmer MSL is one of India’s largest multidisciplinecommunications firms and a leader in the area ofspeciality communications services including financialcommunications, social media, crisis and issuesmanagement, corporate reputation, strategic publicrelations, events and activation and creative services.Through its powerful network of more than 400 staffacross offices in Mumbai, Delhi, Bangalore, Chennai,Kolkata, Ahmedabad, Hyderabad and Pune, as wellas the reach of the MSLGROUP and Publicis Groupeinternational network, Hanmer MSL works with morethan 150 leading Indian brands and multinationals todeliver world-class communications.For 23 years, MSLGROUP’s Asia team has counseledglobal, regional and local clients, helping themestablish, protect and expand their businessesand brands across this fast-growing region. Today,MSLGROUP has the largest PR, social media andevents team in Greater China (16 offices and 1000colleagues) and India (15 offices and 575 colleagues)and is actively working to lead the developmentof the industry with the regular publication ofwhitepapers and reports and innovative Learning &People Development programs to nurture talent. TheMSLGROUP Asia team includes 38 owned offices and1,675 colleagues in Beijing, Shanghai, Guangzhou,Chengdu, Hong Kong, Macau, Taipei, Tokyo, Seoul,Singapore, Kuala Lumpur, Mumbai, Delhi, Ahmedabad,Pune, Bangalore, Chennai, Hyderabad and Kolkata. Anactivation network of colleagues reaches an additional125 Indian and 100 Chinese cities and a strong affiliatepartner network of adds another 23 Asian cities to ourreach. MSLGROUP Asia’s team has been recognizedas a leader by multiple industry groups, including mostrecently Hanmer MSL India (‘PR agency of the year2011’ by PRCAI), Luminous (‘Local Hero/agency of theyear 2010’ by Marketing Events Asia), Genedigi GroupChina (‘Innovative China SMEs’ by Forbes China),ICL MSL Taiwan (‘Agency of the year 2011’ by TaiwanAdvertiser Associate), and has won more than 50awards in the last two years. Learn more about us at:asia.mslgroup.com+Twitter+Facebook
MSLGROUP is Publicis Groupe’s strategiccommunications and engagement group, advisorsin all aspects of communication strategy: fromconsumer PR to financial communications, frompublic affairs to reputation management and fromcrisis communications to experiential marketing andevents. With more than 3,500 people across close to100 offices worldwide, MSLGROUP is also the largestPR network in fast-growing China and India. The groupoffers strategic planning and counsel, insight-guidedthinking and big, compelling ideas – followed bythorough execution. Learn more about us at:www.mslgroup.com+http://blog.mslgroup.com+
Twitter+ YouTube.Publicis Groupe [listed on the Euronext ParisExchange - FR0000130577 - and part of the CAC 40index] is the world’s third largest communicationsgroup. With activities spanning 104 countries onfive continents, Publicis Groupe offers local andinternational clients a complete range of advertisingservices through three global advertising networks,Leo Burnett, Publicis, Saatchi & Saatchi, and numerousagencies including Fallon, 49%-owned Bartle BogleHegarty, and Kaplan Thaler Group. VivaKi combinesdigital and media expertise, allowing to connect withconsumers in a holistic way, with Starcom MediaVestGroup and ZenithOptimedia worldwide medianetworks; and interactive and digital marketing led byDigitas and Razorfish networks. VivaKi develops newservices, tools, and next generation digital platforms.Publicis Groupe’s specialized agencies and marketingservices offer healthcare communications with PublicisHealthcare Communications Group (PHCG, the firstnetwork in healthcare communications), sustainabilitycommunications and multicultural communications.With MSLGROUP, one of the world’s top five PR andEvents networks, expertise ranges from corporateand financial communications to public relations andpublic affairs, branding, social media marketing andevents.www.publicisgroupe.com
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1. Executive summary 42. Challenges before Brand IPL 5a.
Costs 5b. Controversies 6c. Falling television rating points 7d. Too expensive for advertisers? 7e. Too much cricket? 8
3. Opportunities 10a.
A short memory 10b. The advertising benefit 10c. Sports sponsorships work 11d. Integrated communications approach 12
4. Meanwhile, others are following suit 13
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Indian Premier League: Still A Smash Hit For Advertisers
A report by MSLGROUP India, part of the Publicis Groupe
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Hanmer MSL is one of India’s largest multidiscipline communications firms and a leader in the area of speciality communications services including financial communications, social media,… (More)
1
Hanmer MSL is one of India’s largest multidiscipline communications firms and a leader in the area of speciality communications services including financial communications, social media,… (More)
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