Volume 1 Issue 2June 2011
Editor, Sanjay Sharma, is responsible forthe selections of news article under PRBAct.Entire content copyright © 2011 byHanmer MSL Communication Pvt. Ltd.All rights reserved throughout the world.Reproduction or translation in anylanguage in whole or in part withoutpermission is prohibited. All disputes aresubject to jurisdiction of competentcourts and forums in Mumbai.Printed at Printwell Offset, Ahmedabad.Printed and Published by Parveez Modak,on behalf of the Publisher - Hanmer MSLCommunications Pvt. Ltd.
J u n e 2 0 1 1
THE NEWVALUE EQUATION
Social Awakening : C2CPR / Advertising sector fails to tap government as a ‘market’In bed dreaming different dreams
Sourcing and Compiling
Nilesh KakadeCyril KirianSudhir Garimalla
Chief of Design
The changing relationship between PR and Marketing,in the context of the social media turmoil, isundoubtedly the top question which all Boards areaddressing these days.
As a PR professional there is noother way but drive a campaignthat is omnipresent across allmediums. The most successfulcompanies, products, and brandshave figured out how to becomethe most of something - not justadequate, but downrightamazing. Those of us in the digitalinclusion/innovation space haveunderstood the crucial need fore-government. We're not alone,the government has realized ittoo and many states are making adirect play to turn dusty old filesinto online folders.