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Hanmermsl Social Konnect July 11

Hanmermsl Social Konnect July 11

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Published by MSLGROUP
Volume 1 Issue 2 June 2011

THE NEW VALUE EQUATION

New Age Views: Opportunities for the industry

8
What’s your favourite game?
A child today is growing up in a most exciting world today and he knows it. Going out in the sun to play? What in heaven’s for sir and what really is the point of playing a serious sport if you don’t want to make a career of it, or if you don’t happen to be very good at it?

9
Six Stages of Social Media Maturity
The framework is rooted in one important insight: when as
Volume 1 Issue 2 June 2011

THE NEW VALUE EQUATION

New Age Views: Opportunities for the industry

8
What’s your favourite game?
A child today is growing up in a most exciting world today and he knows it. Going out in the sun to play? What in heaven’s for sir and what really is the point of playing a serious sport if you don’t want to make a career of it, or if you don’t happen to be very good at it?

9
Six Stages of Social Media Maturity
The framework is rooted in one important insight: when as

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Published by: MSLGROUP on Dec 09, 2012
Copyright:Attribution Non-commercial

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02/05/2014

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THE NEWVALUE EQUATION
Six Stages of Social Media Maturity
The framework is rooted in one important insight:when asked what their social media strategy is, lessmature marketers tend to talk about tools andtactics, whereas more mature marketers talk aboutintegrating platforms, ograms and processes.
 
89
New Age Views:Opportunities for theindustry
Volume 1 Issue 2 June 2011
What’s your favouritegame?
A child today is growing up in a most exciting worldtoday and he knows it. Going out in the sun to play?What in heaven’s for sir and what really is the pointof playing a serious sport if you don’t want to makea career of it, or if you don’t happen to be very goodat it?
 
CONTENTS
Volume 1 Issue 2June 2011
Editor, Sanjay Sharma, is responsible forthe selections of news article under PRBAct.Entire content copyright © 2011 byHanmer MSL Communication Pvt. Ltd.All rights reserved throughout the world.Reproduction or translation in anylanguage in whole or in part withoutpermission is prohibited. All disputes aresubject to jurisdiction of competentcourts and forums in Mumbai.Printed at Printwell Offset, Ahmedabad.Printed and Published by Parveez Modak,on behalf of the Publisher - Hanmer MSLCommunications Pvt. Ltd.
    J   u   n   e     2    0    1    1
6
Cover Story
THE NEWVALUE EQUATION
04
 
1315
 
Social Awakening : C2CPR / Advertising sector fails to tap government as a ‘market’In bed dreaming different dreams
Editor
Sanjay Sharma
Project Leader
Parveez Modak 
Coordinator
Pankaj Desai
Sourcing and Compiling
Nilesh KakadeCyril KirianSudhir Garimalla
Chief of Design
 Tushar Patel
Visualizer
 Tapan Bhatt
Graphic Designer
Vipul Barot
Production
Dilip Patel
211
TRENDSVIEWS
 The changing relationship between PR and Marketing,in the context of the social media turmoil, isundoubtedly the top question which all Boards areaddressing these days.
As a PR professional there is noother way but drive a campaignthat is omnipresent across allmediums. The most successfulcompanies, products, and brandshave figured out how to becomethe most of something - not justadequate, but downrightamazing. Those of us in the digitalinclusion/innovation space haveunderstood the crucial need fore-government. We're not alone,the government has realized ittoo and many states are making adirect play to turn dusty old filesinto online folders.
 
FOREWORD
Here’s to the second issue of Social Konnect. I hope many of youwent through the earlier one to understand our objective for thisinitiative. We intend to become a sort of mouthpiece for the PRand Digital Industry. To bring to the fore best practices andcatalyze knowledge of the industry.Speaking of which, at least here in India, PR and particularly PublicAffairs has been under the regulatory lens and the law of the land,a direct consequence of which is, no one asks me what I doanymore. In fact, now people look at PR professionals withfascination, imagining that we too would be part of some multi-billion wheeling dealing. But jokes aside, I think the time has cometo start defining this part of the practice for what it really is, andthe value it adds to society.
Lobbying is an acknowledged legal way, in most developed countries, to raisereal issues with the elected representatives. The concern being how do theconstituents further their issues in a democratic process? Establishing adefined path of course is what the Public Affairs practice helps catalyse. Tocreate a constructive dialogue regarding key issues between people and thepowers that be. And to arrive at a solution or a way to go about things.Actually, in the day and age of civil societies, this role has become even moreimportant in the area of filtering out the real issues and creating a debate. Theconclusion or consensus thus arrived at, also needs to be transmitted to alarger audience, and who can do that better than a PR agency? All this finallyresults in better governance and more accountability. In a very concisemanner, this is what a Public Affairs practice is all about and this is preciselythe pledge we put forward for a transparent Public Affairs network like it existsin most parts of the developed world. Food for thought, anyone?Best wishes
Glenn Osaki 
President 
MSLGROUP Asia
 

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