Case Analysis- Make My Trip.com
BUSINESS MODEL OF MMTBasics:
Provision of Travel services to the US-India route travelers.
The provision of e-travel services was in demand, both internationally and domestically.Following reasons for the formation of such a business model, as cited in the case, are mentionedbelow:1)
Online travel market accounting for 25% of the total US travel market.2)
Expected fervent growth of the travel market, products and services in India, therebyincreasing the expectation of demand.3)
Cheap air travel due to LCCs, leading to increase in the number of people opting for airtravel.4)
Shift of the airlines’ towards e
-ticketing, increasing the expectant customer base forMMT.5)
Increased disposable income for the Younger generation, again increasing the number of people opting for air travel.Thus, MMT aimed at providing a user-friendly interactive service for online travel tickets.
MMT had based their model on three aspects:
The website designed to provide ticket booking for MMT had linkups with ticket suppliers to
enhance the product database
, thereby providing a varied range of options to the customer.
People and Processes:
The processes were designed such that the customers were provided with
economical and the best
with MMT, as per the requirement of the customer, with almost no hustle.