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Dec12 News

Dec12 News

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Published by Sharon Osenga

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Published by: Sharon Osenga on Dec 11, 2012
Copyright:Attribution Non-commercial


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Your System Board:
Sherry Crow Kristi Hagstrom Ann MatzkeDebra Moninger Linda Nickel Megan SvobodaKathy ThomsenJanet WilkeLaurie YocomJoan Davis, Emeritus
Meridian Library SystemSuite 7816 East 25th StreetKearney NE 68847Phone: 800-657-2192Phone: 308-234-2087Fax: 308-234-4040Email:sosenga@frontiernet.netWebsite:http://libraries.ne.gov/mls/
What Accidental Marketers Need to Know
 Three things stood out to me to share with you from Kathy Demp-sey’s recent presentation:The four Ps:
Product (or Service): What you are offering
Price: Determined by cost
Place: Location of service
Promotion: Demands creativity and planningFive Common Mistakes to Avoid:
Thinking you know what your customers want without askingthem.
Sending press releases and promoting programs, and calling it“marketing”
Not separating people into target markets and treating eachgroup differently.
Not studying people who make up your user base.
Not fully evaluating the results of program and campaigns andusing that data to improve future efforts.Five steps toward a Marketing Plan:
List and describe your target market(s).
Describe your offerings in terms that will really attract customers.
Identify your competition and how to overcome it.
Use market research to choose the right promotional and com-munication tools to reach your chosen target.
Establish quantifiable goals and determine ways to measurethem later.
How valuable is your library? Attach this valuecalculator to your website for users:http://www.ala.org/advocacy/advleg/advocacyuniversity/toolkit/makingthecase/library_calculator  
Kathy Dempsey recommended the website
at her recent work-shop presentation. Here is information about it incase you are interested in finding out what other libraries are doing for programming: A project of the American Library Association (ALA)Public Programs Office, Programming Li-brarian is the premier online resources for allthings related to presenting cultural and communi-ty programs for all types and sizes of libraries. Li-brarians from public, academic, special, andschool libraries stay connected with the latest pro-gramming initiatives and resources through Pro-gramming Librarian.
Thelibraryis designed to support programplanning through feature articles, topical infor-mation (such as marketing, fundraising, andadvocacy), and resources for monthly eventsand celebrations
Theblogpresents up-to-date information onavailable grants and new programming initia-tives as well as short pieces written by guestbloggers about innovative programming ideasand successes.
Grantand joblistings keep our readers in- formed of the latest happenings in the field.
Regular online learning opportunitiespresent aunique opportunity for practitioners to sharetheir expertise with the field. Programming Li-brarian uses Adobe Connect for all onlinelearning opportunities. Also, be sure to checkout theonline learning archivesfor outstandingpast presentations.
Themonthly e-newsletter provides regular up-dates on new content and pending grant dead-lines.Looking for something short and sweet to readthis busy season? Let me suggest Donald Hall’s
Christmas at Eagle Pond 
. This novella is the sto-ry of a 10 year old boy spending the three daysbefore Christmas visiting his grandparent’s farm inrural New Hampshire in 1940. After his first ever train ride alone, Grandpa picks Donny up at thestation with his horse and wagon. Work at thefarm is constant as everything is done by hand,including cutting wood year round to feed thecooking stove and heat the house. The visit in-cludes the annual church Christmas program anda Christmas dinner with visiting relatives. All of the food is provided from what is grown andraised on the farm. When a blizzard arrivesChristmas night, Donny is worried that he will notbe able to catch the train home in the morning,back to his father and mother, who is recoveringfrom an operation. However, Grandpa has a sur-prise up his sleeve!This is a heartwarming story of Christmas in an-other time. Although it is sentimentalized, it’s stilla good picture of what real working farms werelike in 1940. I read this book a week ago and it isstill sticking in my memory so it is a winner for me.My niece Kim’s elementary school library is fullydecorated for the holiday season. The green onthe door wreath is made from the hand tracings of one of her reading groups.

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