Walmart Global Strategy : Adaptation, Agregation, Arbitration

Adinda

 Thomas Friedman : market is borderless, so we need global strategy to win the market Ghemawat : its semiglobalization nowadays, every state and every culture has different character, so we need strategy to win the competition and overcome the differences

Adaptation

Ghemawats

Agreggation
Arbitration

Question
How Walmart implementing Ghemawats AAA to win global market?

Walmart = Global Corporation

Biggest retailer in US Big three of 500 Index Fortune 1600 outlet 4 division : Wal-Mart Stores, Super Centers, Sams Club Warehouse, dan Neighborhood Markets 1,9 billion employee Go international on 1991

WALMART GLOBAL STRATEGY ADAPTATION

In India and China, their governments regulations restricted foreign investors to invest in their countries if theyre not cooperate with local firm. So, Walmart joint-ventures with Bharti in India, and joint-ventures with Shenzhen International Trust & Investment Co., Ltd In Mexico, which the citizen often rode the bus to the store, Walmart built spacious parking lot

WALMART GLOBAL STRATEGY AGGREGATION, overcome differences

Walmart divide its area of operation into regional-base Walmarts computer system is globalized into one server. Its second biggest after pentagon

WALMART GLOBAL STRATEGY ARBITRAGE, Utilized differences

Walmart do Offshoring, which bought goods from China with a very cheap price and sell it in US with great price. Arbitrage strategy is the main strategy that Walmart use to keep its tagline Lowest Price Every Day.

Conclusion
In order to make the business win the global market by having differentiation and high profit, Wal-Mart implementing Ghemawats AAA strategy which is adaptation, agreggation, and arbitration. Synergy from three of them bring Wal-Mart become biggest retailer with world-wide branch and high profit.

THANK YOU