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Gourmet has various different brands in many cities. Gourmet Company consists of bakers, soft drinks and food products. According to previous research on Gourmet inmany cities expand closed doors for Gourmet to offer their best practices, and tocapture the market share.The past research has reveals the following facts which can be use in proposalRecorded revenues.Gourmet starts its beverages in Lahore and it has got positive response. In this waythey increased their revenuesGourmet is ranked as strong competitor against leading soft drinks companies.
The company has now want to increased its market share and now its market share isabout 21%Now the company has 150000 retailers through out the countryCompany has increased its EBIT to 24% the now revenue is 35 million
Strategies it should adopt:
According to the previous research and the customers wants the following things areobserved through this Gourmet can earn the more revenues and there will be increasein the market share A customer complains that the supply chain is good but not to that level that have byother companies like PEPSI and Coke.Gourmet has to advanced supply chain system in Sahiwal as well as other cities. As the prices are low other competitors are charging high prices so Gourmet can easilyestablish its strong standing in the market.