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arbab, gormet project

arbab, gormet project

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Published by Arbab Jehangir

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Published by: Arbab Jehangir on Dec 12, 2012
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12/12/2012

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COMSATS
INSTITUTE OFINFORMATION
T
ECHNOLOGY
,
 
S
AHIWAL
 
Research Proposal on the Topic:
G
OURMET
M
ARKET
G
ROWTH
 
Course Details:
Course Title: Business Communication
Section: A
Submitted to:
 Rana Faqeer M. Aslam
Assistant Professor
Submitted by:
MBASP09-A-B4Name ID
MUHAMMAD MUSTAFA
001
MUHAMMAD ARBAB JEHANGIR
003
MUHAMMAD IJAZ YOUSAF
005
MUHAMMAD ZUBAIR RAFIQUE
007
 
- 2 -
October 10, 2009Mr. Ahmad Ali,Regional Manager,Gourmet Head Office,Lahore.Dear Ali, As you know that many soft and cold drink companies have been entered in the marketalready. And every company is now trying to compete each other by giving the differentpackages and services.In this situation we are offering you to conduct a research through which market growthcan happen. We suggest you to launch your gourmet cola in Sahiwal.in this way your sales will increase and company will get more revenue.Sahiwal has great potential for new business.Sincerely,
 
- 3 -
Background
Gourmet has various different brands in many cities. Gourmet Company consists of bakers, soft drinks and food products. According to previous research on Gourmet inmany cities expand closed doors for Gourmet to offer their best practices, and tocapture the market share.The past research has reveals the following facts which can be use in proposalRecorded revenues.Gourmet starts its beverages in Lahore and it has got positive response. In this waythey increased their revenuesGourmet is ranked as strong competitor against leading soft drinks companies.
Proposal
The company has now want to increased its market share and now its market share isabout 21%Now the company has 150000 retailers through out the countryCompany has increased its EBIT to 24% the now revenue is 35 million
Strategies it should adopt: 
 According to the previous research and the customers wants the following things areobserved through this Gourmet can earn the more revenues and there will be increasein the market share A customer complains that the supply chain is good but not to that level that have byother companies like PEPSI and Coke.Gourmet has to advanced supply chain system in Sahiwal as well as other cities. As the prices are low other competitors are charging high prices so Gourmet can easilyestablish its strong standing in the market.

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