Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
P. 1
Spain - Mapping Digital Media

Spain - Mapping Digital Media

Ratings: (0)|Views: 8,332|Likes:
Published by OSFJournalism

Since 2005, Spain has designed and implemented aggressive digitization policies that secured the switchoff of analog television in 2010, and developed the digital terrestrial television (DTT) market to saturation point. As a result, cable and satellite subscription services have experienced some decline since 2008. The rapid rise of free-to-air (FTA) digital television has not, however, been replicated in radio, where take-up of the assigned digital audio broadcasting (DAB) standard has been marginal, with little promise of imminent significant growth. This is attributed to a policy focus on digital television, the absence of a digital radio publicity campaign and a switch-off deadline, and the cost of upgrading to digital radio faced by consumers and broadcasters alike. The roll-out of broadband infrastructure has been successful, accounting for 99 percent of all fixed-line connections in 2010. But the consumers’ cost of connection remains one of the highest in the European Union (EU), and an enduring digital divide is reflected in the fact that fixed-line internet connections reached only 22 percent of households in 2010. The report also calls for the setting up of an independent regulatory authority on audiovisual matters; the effective implementation of self-regulatory codes concerning media and children; a comprehensive policy program involving concerted action by state institutions, universities, and journalism associations/unions to tackle problems of journalists’ pay and conditions; the effective implementation of ethical codes and principles to challenge the abusive dominance of opinion and ideological polarization in the media; the setting up by the Government of a radiocommunications agency to handle radio spectrum policy;the delegation of DTT licensing to this radiocommunications agency; improved publicity for public tenders through the approval of a law on transparency and citizens’ access to public information; the promotion of media literacy in school curricula; and finally, the protection of RTVE’s political and financing independence to ensure the provision of non-partisan and good-quality journalism to Spanish society.

Since 2005, Spain has designed and implemented aggressive digitization policies that secured the switchoff of analog television in 2010, and developed the digital terrestrial television (DTT) market to saturation point. As a result, cable and satellite subscription services have experienced some decline since 2008. The rapid rise of free-to-air (FTA) digital television has not, however, been replicated in radio, where take-up of the assigned digital audio broadcasting (DAB) standard has been marginal, with little promise of imminent significant growth. This is attributed to a policy focus on digital television, the absence of a digital radio publicity campaign and a switch-off deadline, and the cost of upgrading to digital radio faced by consumers and broadcasters alike. The roll-out of broadband infrastructure has been successful, accounting for 99 percent of all fixed-line connections in 2010. But the consumers’ cost of connection remains one of the highest in the European Union (EU), and an enduring digital divide is reflected in the fact that fixed-line internet connections reached only 22 percent of households in 2010. The report also calls for the setting up of an independent regulatory authority on audiovisual matters; the effective implementation of self-regulatory codes concerning media and children; a comprehensive policy program involving concerted action by state institutions, universities, and journalism associations/unions to tackle problems of journalists’ pay and conditions; the effective implementation of ethical codes and principles to challenge the abusive dominance of opinion and ideological polarization in the media; the setting up by the Government of a radiocommunications agency to handle radio spectrum policy;the delegation of DTT licensing to this radiocommunications agency; improved publicity for public tenders through the approval of a law on transparency and citizens’ access to public information; the promotion of media literacy in school curricula; and finally, the protection of RTVE’s political and financing independence to ensure the provision of non-partisan and good-quality journalism to Spanish society.

More info:

Categories:Types, Research
Published by: OSFJournalism on Dec 12, 2012
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

07/11/2014

pdf

text

original

 
SPAIN
COUNTRY REPORT 
MAPPING DIGITAL MEDIA:
 
Mapping Digital Media:Spain
A REPORT BY THE OPEN SOCIETY FOUNDATIONS
WRITTEN BY
Carles Llorens (lead reporter)Virginia Luzón, Helena P. Grau (reporters)
EDITED BY
Marius Dragomir and Mark Thompson (Open Society Media Program editors)
EDITORIAL COMMISSION
Yuen-Ying Chan, Christian S. Nissen, Dusˇan Reljic´, Russell Southwood,Michael Starks, Damian TambiniThe Editorial Commission is an advisory body. Its members are not responsiblefor the information or assessments contained in the Mapping Digital Media texts
OPEN SOCIETY MEDIA PROGRAM TEAM
Meijinder Kaur, program assistant; Morris Lipson, senior legal advisor;and Gordana Jankovic, director
OPEN SOCIETY INFORMATION PROGRAM TEAM
Vera Franz, senior program manager; Darius Cuplinskas, director
27 November 2012
 
MAPPING DIGITAL MEDIA SPAIN2
Contents
Mapping Digital Media ..................................................................................................................... 4Executive Summary ........................................................................................................................... 6Context ............................................................................................................................................. 10Social Indicators ................................................................................................................................ 14Economic Indicators ......................................................................................................................... 161. Media Consumption: Te Digital Factor ................................................................................... 171.1 Digital ake-up ................................................................................................................. 171.2 Media Preferences ............................................................................................................. 221.3 News Providers ................................................................................................................. 241.4 Assessments ...................................................................................................................... 312. Digital Media and Public or State-administered Broadcasters .................................................... 332.1 Public Service and State Institutions ................................................................................. 332.2 Public Service Provision .................................................................................................... 402.3 Assessments ...................................................................................................................... 463. Digital Media and Society ......................................................................................................... 483.1 User-Generated Content (UGC) ...................................................................................... 483.2 Digital Activism ................................................................................................................ 523.3 Assessments ...................................................................................................................... 55

Activity (5)

You've already reviewed this. Edit your review.
Evelin_Nurse liked this
1 thousand reads
1 hundred reads
tonitt liked this

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->