2012

BLACK FRIDAY
& CYBER MONDAY
CONVERSION TRENDS
Netmining took a look at how consumers converted on Black Friday and Cyber Monday across Retail (bargain, mass market and luxury), Travel and Auto verticals.

BLACK FRIDAY
+192.52%

SATURDAY

SUNDAY

CYBER MONDAY

+4.76%

+4.05%

+94.61%

-1.32%

+69.74%

+47.78%

Retail

+40.79%

+42.86%

BARGAIN
Bargain Retailers showed the most conversions on BF and the lowest conversions on CM.

MASS MARKET
Mass Market Retailers showed significant conversions on both BF and CM.

LUXURY
Luxury Retailers showed the most conversions on CM and to a lesser extent on BF.

BLACK FRIDAY

SATURDAY

SUNDAY

CYBER MONDAY

-54.55% -63.64%

AUTO/TRAVEL

AUTO
Consumers were not in the mindset to shop on BF or CM.

TRAVEL
Consumers did not convert until CM, which showed the highest conversions, especially for Las Vegas.

Data provided by:

ABOUT

Netmining is a leading provider of real-time targeting solutions designed to help marketers understand and reach their audiences online. The company combines its own unique blend of audience planning, targeting, bidding and optimization capabilities to deliver exceptional campaign performance. The Audience Scoring Engine translates data into customer intelligence that yields high performing and highly relevant online advertising, targeted to your customer. For more information, please visit netmining.com or follow us on Twitter @netmining.

-36.36%

-63.64%

-45.45%

-40.91%

+126.32%
+95.45%

-5.78% +174.15%

+18.2%

+9%