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An Excerpt From
Mission, Inc:The Practitioner’s Guide to Social Enterprise
by Kevin Lynch and Julius Walls, Jr.Published by Berrett-Koehler Publishers
 
v
Contents
Letter from the Editor of the Social VentureNetwork Series viiPreface ixAcknowledgments xxi Introduction 1 
The Most Successful Business on Earth
 
1
The Ten Paradoxes of Social Enterprise 17
2
Doing Good Versus Doing Well 29
Balancing Impact and Profit
3
Form Versus Function 39 
Choosing the Right Structure
4
Planning Versus Practice 53
 
Working with Discipline
5
Debits Versus Credits 65 
Creating Financial Health
6
Do-Gooders Versus Good Doers 81 
Hiring the Best People
7
Perception Versus Reality 99 
Marketing on Higher Ground
8
Value Versus Waste 113 
Leaning the Enterprise
9
Metrics Versus Instinct 129 
Measuring Success
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Berrett-Koehler

Hello Scribd Fans! We are now offering a SPECIAL 10% DISCOUNT on ALL Berrett-Koehler books to our friends and fans on Scribd. The excitement, attention, and truly helpful feedback that we get from you all on a daily basis really makes it possible for us to create a world that works for all. Simply check out the Berrett-Koehler site and, when you've added any and all desired books to your shopping cart, proceed to checkout. At first you will be shown the original price, but as you continue with the checkout process, there is an entry field that says, "To receive an advertised discount, enter the discount code here." Simply type in SCRIBD (all caps), and your new price will appear, re-calculated, on the next page. Hooray! Again, the discount code is SCRIBD As always, please let me know if you have any questions and/or problems with this process. You can email me at bkaufman@bkpub.com

reply05 / 12 / 2009
Berrett-Koehler

Jim, Thanks so much for this great endorsement. We are always thrilled to find happy customers. For anyone else interested in reading the book, you can get more information here: http://www.bkconnection.com/missioninc

reply03 / 05 / 2009
jimfruchterman

I very much enjoyed this book: it brings true lessons from the trenches for your learning benefit. Very handy for people starting real social enterprises (as opposed to theoretical ones!).

reply03 / 04 / 2009
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