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MBA project report on Telenor Pakistan

MBA project report on Telenor Pakistan

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Published by: Sadiq Sagheer Haqparast on Dec 13, 2012
Copyright:Traditional Copyright: All rights reserved

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11/27/2014

 
 
Final Project
Company:Submitted to:Sir Arif Vaseer.Submitted by:(Group Members)Shafaat Ahmed.Majid Khan.M.Faraz Afzal.Course:Strategic Marketing.Discipline:MBA(1.5)
 
 
Company Introduction
Telenor Pakistan
Telenor Pakistan is 100% owned by Telenor ASA of Norway and adds on to its operations inAsia together with Thailand, Malaysia and Bangladesh. Telenor Pakistan launched itsoperations in March 2005 as the single largest direct European investment in Pakistan, settingprecedence for further foreign investments in the telecom sector. The company has crossedmany milestones and grown in a number of directions, making Telenor Pakistan a leadingtelecom operator of the country.They are the fastest growing mobile network in the country, with coverage reaching deep intomany of the remotest areas of Pakistan. In the most difficult terrains of the country, from thehilly northern areas to the sprawling deserts in the south, at times we are the only operatorconnecting the previously unconnected. They are keeping ahead by investing heavily ininfrastructure expansion. The agreements, with a potential to result in
USD750 million
worthof orders from Telenor Pakistan, are some of the biggest of their kind in the industry.They are spread across Pakistan, creating 2,500 direct and 25,000-plus indirect employmentopportunities. They have a network of 23 company-owned sales and service centers, morethan 200 franchisees and some 100,000 retail outlets Telenor ASA is an internationalprovider of high quality telecommunications, data and media communication services. It
ranks as world’s
6th
largest mobile operator above
170 million
subscribers in its mobileoperations. Telenor Pakistan is 100% owned by Telenor ASA and adds on to its operations inAsia together with Thailand, Malaysia and Bangladesh.Telenor has a subscriber base of 24 million as of July 2010 (PTA figures).
 
 
 
Industry Analysis
Telecom sector is playing a pivotal role in the economy of Pakistan in terms of providingemployment, contribution to national exchequer through taxes and attracting foreigninvestment in the country. Pakistan's telecom sector remained the largest recipient of the FDIduring the last few years capturing more than one fourth of total FDI. During the last 5 years,Pakistan attracted over US$ 19 billion FDI, of which 34% was in telecom sector. In the 2009,the telecom sector received over US$ 815 million FDI, which is 22% of the total FDI inPakistan.
 
(Source: State Bank of Pakistan)
 
Thetelecommunicationsector of Pakistan was awarded the status of industry in 2005 andsince then it has been one of the fastest growing sectors of Pakistan. As thetelecommunication sector involves many sub sectors such as Cellular services sector, Mobilephones, Internet service providers, Fixed Land lines and Broadband services. This reportfocuses on the cellular services.Pakistan is quite eminent from various factors such as the mobile density reaching 64.16 in,2009-10 and the number of mobile subscribers reaching 100 million. (Source: PakistanTelecommunication Authority, Telecom Indicators 2010).
 
Although tremendous growth has taken place in the Pakistan telecom sector but most of it canbe attributed to the cellular growth. Fixed line is still awaiting a takeoff. Similarly ValueAdded Services have grown but are still a drop in the bucket. Now that the competition hasbeen introduced in the telecom sector some very positive impact has been observed on thegrowth of the sector in a short span of time. The annual report PTA for the year 2008-2009has shown growth of 17% in revenue for the cellular industry overall reflecting that theindustry is involved in a healthy competition and its strategy to increase customer base aswell as revenues through value added services and call minutes has worked so far..

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MariaKhanKhan added this note
good project
MariaKhanKhan added this note
plz inbox me that project
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