Presentation On

TATA MOTORS

By: Kshitiz Walia PGDM 1st Sem Roll No- PGD11044

12/13/2012

Kshitiz Walia

PGDM-I (A) SEMINAR-108

INDUSTRY DETAILS
The Automotive industry in India is one of the largest in the world and one of the fastest growing globally. India's passenger car and commercial vehicle manufacturing industry is the seventh largest in the world, with an annual production of more than 3.7 million units in 2010
12/13/2012 Kshitiz Walia
PGDM-I (A) SEMINAR-108

COMPANY DETAILS TATA MOTORS

Tata Motors Limited is a multinational automotive corporation headquartered in Mumbai, India. Established in year 1945. The company manufactured its first commercial vehicle in 1954 in a collaboration with Daimler-Benz AG, which ended in 1969.
12/13/2012 Kshitiz Walia
PGDM-I (A) SEMINAR-108

VISION AND MISSION

VISION: Best in the manner in which we operate, best in the products we deliver, and best in our value system and ethics." MISSION:
To be the best admired multi-national Indian car company producing vehicles that people love to buy. Create an organization that people enjoy work for, doing business with and investing in.

12/13/2012

Kshitiz Walia

PGDM-I (A) SEMINAR-108

MANAGEMENT TEAM
Mr. P. M. Telang-Managing Director India Operations Mr. C. Ramakrishnan-Chief Financial Office Mr. Ravi Pisharody-President Commercial Vehicles Business Unit Dr. Tim Leverton-Advanced and Product Engineering Mr. S. B. Borwankar-Sr Vice President (Mfg Operations-CVBU) Mr. Girish Wagh-Head (Passenger Car Operations)

12/13/2012

Kshitiz Walia

PGDM-I (A) SEMINAR-108

PRODUCTS
Passenger Cars

12/13/2012

Kshitiz Walia

PGDM-I (A) SEMINAR-108

Commercial Vehicles for goods transportation

12/13/2012 Kshitiz Walia
PGDM-I (A) SEMINAR-108

MERGERS AND ACQUISITION

Jaguar Land Rover Tata Marcopolo Motors Hispano Carrocera Tata Motors (Thailand) HV Transmission and HV Axles Tata Auto comp TML Distribution Co.
Kshitiz Walia
PGDM-I (A) SEMINAR-108

12/13/2012

CORPORATE SOCIAL RESPONSIBILITY Aid to NGOs Skill Upgradation Health Awareness Global Reporting Initiative

12/13/2012

Kshitiz Walia

PGDM-I (A) SEMINAR-108

CODE OF CONDUCT
National interest Financial reporting and records Competition Equal opportunities employer Gifts and donations Government agencies

12/13/2012

Kshitiz Walia

PGDM-I (A) SEMINAR-108

STRATEGIC BUSINESS UNIT

Jaguar Land Rover Tata Marcopolo Motors Hispano Carrocera Tata Motors (Thailand) HV Transmission and HV Axles Tata Auto comp

12/13/2012

Kshitiz Walia

PGDM-I (A) SEMINAR-108

SWOT ANALYSIS
Strength
Technology and manufacturing know-how that lets Tata Motors make cars more profitably than most other carmakers. Flexible manufacturing system gives it an advantage over most of the carmakers. It requires smaller number of platforms but multiple assembly lines for production that provides better, cheaper, more oriented management and production. Research- Its R&D budget now exceeds that of Japan's No. 2, Nissan. Tata Motors spends 5% of revenues on R&D. Tata Motors possesses Goodwill and Credibility in the Indian automobile market
12/13/2012 Kshitiz Walia
PGDM-I (A) SEMINAR-108

Weaknesses It is a new concept to be launched in the market where majority of the consumers go for family cars. Also it has not been tested in the market, therefore there is risk involved with the launch. It can't afford a wrong move on big-volume models. Tata Motors relies on Civic and Accord sedans for 55% of sales. Tata Motors is unable to spread its fixed costs for engineering, technology, and marketing over a huge volume of vehicles.

12/13/2012

Kshitiz Walia

PGDM-I (A) SEMINAR-108

Opportunity It is first sports car to be launched in the Indian market; therefore it has no real competitor. According to the facts India has emerged as one of the largest automobile market in the global community.

12/13/2012

Kshitiz Walia

PGDM-I (A) SEMINAR-108

Threat
A new competitor in Indian market. Price wars with competitors. A competitor like Toyota has a new, innovative product or service. Competitors may have superior access to channels of distribution. Taxation is introduced on your product or service.

12/13/2012

Kshitiz Walia

PGDM-I (A) SEMINAR-108

RECOMMENDATIONS
Prompt delivery of the vehicle should be made. Top priority must be given to taxes and long distance vehicles then local vehicles. Facilities like A/C. News papers, Drinking water and weeklies must be provided and they must be up to the standards in customer waiting room.

12/13/2012

Kshitiz Walia

PGDM-I (A) SEMINAR-108

 A separate phone must be made available to deal with customers to inform them whether the service station is ready to accept their Vehicles for service. The organization must appoint persons to deal with the customers in phone and to explain the customers about the job done at the time of delivery. The organization must instruct the workers not only to consider the job card they must also go through the vehicle and if they find and things extra jobs to be done them they must inform the owner and they must entire it in job card and then go through the work.
12/13/2012 Kshitiz Walia
PGDM-I (A) SEMINAR-108

THANK YOU
PGDM-I (A) SEMINAR-108

12/13/2012

Kshitiz Walia