Lets Do It!

movement & World Cleanup 2012

Tiina Urm, Estonia Julien Gee, France

The start
On August 2007, in Tallinn, Estonia - few friends got together. The Problem: extensive illegal dumping, low awareness and ignorance.

How to turn things around make people care and make Estonia a clean country again?
Solution: Lets invite the whole society to clean the country together in just 1 day!

Le commencement
Aot 2007 : quelques amis se rassemblent Talinn en Estonie Le problme : des dcharges sauvages massives, peu de prise de conscience et beaucoup dignorance.

Comment a se passe faire en sorte que les gens simpliquent pour une Estonie propre ?
La solution: Invitons tout les habitants nettoyer le pays en un jour !

Lets Do It! 2008 in Estonia

preparation time - 7 months team - more than 600 volunteers mapping of the waste - 300 volunteers, mapping weekends, special software more than 500 partners a zero-budget campaign with opinion leaders, actors, musicians, sportsmen raising the issue and gaining support of the public and the media

Lets Do It! 2008 en Estonie

Temps de prparation - 7 mois quipe plus de 600 voluntaires Carte des dchets - 300 voluntaires, des week ends de cartographie, un logiciel spcifique Plus de 500 partenaires

Une campagne zro budget avec des leaders dopinion, des acteurs, des musiciens des sportifs Poser le problme, et avoir le soutien du public et des media

The beginning
On 3rd of May 2008 50 000 people 10 000 tons of waste In 5 hours
3rd of May 2008, Lithuania - 3000 people 13th of September 2008 Latvia - 40 000 people

Le commencement
Le 3 mai 2008 50 000 personnes 10 000 tonnes de dchets En 5 heures
3 mai 2008, Lituanie - 3000 personnes 13 septembre 2008 Latvia - 40 000 personnes

Lets Do It! model:

First you have 1 country troubled with illegal dumping Then you have concerned people to take up the initiative They start the mapping of the garbage raise the issue in public and invite the whole society to cooperate and clean it all up in just 1 day!

Le modle Lets Do It!

Dabord avoir 1 pays perturb par les dcharges sauvages Ensuite vous avez des gens concerns pour prendre des initiatives Ils commencent la cartographie des dchets Provoquent le dbat en public et invitent toute la societ cooprer et Tout nettoyer en juste 1 jour !

Acting together
Local people Neighbors Enterprises Public organizations NGO-s Media Local governments

Agir ensemble
Locaux Voisins Entreprises Organismes publics ONG Media Autorits locales

Long term results

1. The amount of illegal waste drastically reduced. 2. New level of public awareness about the waste issues. 3. Successful co-operation experience throughout the whole society. 4. New wave of ambitious civic actions.

Rsultats long terme

1. La quantit de dchets illgaux est trs reduite. 2. Un nouveau niveau de prise de conscience sur les dchets. 3. Le succs dune coopration qui intgre toute la socit. 4. Une nouvelle vague daction civique ambitieuse.

Lets Do It! World

To spread the idea and inspire cleanup actions in other countries, the volunteer team offered: the movie; waste map; network; a country-cleaning manual; e-mail consulting; experience-sharing conference (first in January 2010).

Lets Do It! World

Pour tendre lide et inspirer des clean up dans dautres pays, lquipe offre :

Le film ; La carte des dchets ; Un rseau ; Un manuel de nettoyage du pays ; Du conseil par email ; Des confrences de partage dexprience (la premire en janvier 2010)

Lets Do It! World - one of the fastest-growing civic movements in history!

Lets Do It! World Lun des mouvements civiques qui crot le plus vite au monde

LDI cleanups by 2009 3 countries

LDI cleanups in 2010 9 countries

LDI cleanups in 2011 18 countries

Gatherings in 2011 and 2012

Regional conferences all around the World to: introduce the idea; share experiences; connect regionally. Lets Do It! World conference in January 2012 To bring together everyone preparing to organize a Lets do it! clean-up action.

Rassemblements en 2011 et 2012

Confrences rgionales tout autour du monde pour : Introduire lide, Partager les expriences, Se connecter en rgion Lets Do It! World : confrence mondiale en janvier 2012 Pour amener tout le monde prparer ensemble une action de clean up Lets do it!

World Cleanup 2012

24th of March 25th of September
The network of Lets Do It! inviting people and organizations across the world to step up and organize cleanup actions! Millions of people all over the world participating in one-day cleanup actions, together forming the World Cleanup 2012 action series.

World Cleanup 2012

24 Mars 25 Septembre
Le rseau de Let's do it! Invite les citoyens et les organizations du monde entier de se manifester et d'organiser des oprations de nettoyage ! Des Millions de volontaires du monde entier ont particip ce nettoyage, Formant ensemble Let's do it World Cleanup 2012.

WC2012 cleanups map

La carte des clean up en 2012

Participation rates

Taux de participation

Tons of garbage collected

Participating countries by year

Tonnes dordures Pays participants ramasses par anne

WC2012 partners
Big thanks to our global partners in World Cleanup 2012 action!

Les partenaires du World clean up 2012

Un grand merci aux partenaires mondiaux du World Cleanup 2012 !

Sometimes a cleanup is not just a cleanup!

Your cleanup action can have wider impact and long term effect in the society, laying good grounds for future steps.

With a simple action you can:

Bring together the whole society, give the civil society a real boost, find partners for future action, raise general awareness and educate the society, reach a new social agreement.

1. Bringing together different groups in the society

Finding one common goal to work on together and create a real positive experience of cooperation. You need a good message that speaks to different groups and brings them together. The more diverse the organizing team itself, the better they will be in bringing together diverse groups.

Cooperation between different: - Ethnic groups - Religious groups - Age groups - Social classes Example: Bosnia&Herzegovina

2. Giving civil society a real boost

Empowering existing community leaders and bringing on new young leaders to act for public good. Offering skilled and professional people a way to implement their skills for public good as volunteers. Activating the whole society to be a participant in creating the necessary changes. Engaging as much volunteers as possible into the cleanup action team, but making sure to have a good leadership and a good plan. Example: Slovenia

3. Finding good partners for future actions

During the preparation time you can build partnerships based on common goals. Asking for real support, not money in services, knowledge, communication, skilled people, tools - to find more opportunities and create lasting bonds. Public organisations, government, local municipalities and officials Private sector, enterprises NGOs, civic groups Volunteers Media!

4. Awareness raising for all the groups in the society

Use the cleanup campaign to raise the issues regarding present situation, and publicly propose improvements in waste management. Inform the public about the lifestyle choices etc. Establish a good partnership with media channels and journalists to be able to reach large audiences. Working with: Organizations Media Opinion leaders Schools & Universities Civic groups

5. Make it big to reach new social agreement

To make the cleanup truly effective and to have a lasting impact on peoples attitudes you need to set large goals for your cleanup regarding participation. By engaging 4% of the population to the cleanup you can reach a new social agreement and level of awareness. Use opinion leaders, actors, musicians in the campaign. Ask for free advertising space from the media channels. Raise relevant issues and provoke discussions in media. Inform the public about your action goals and process.

Example: Estonia

6. Educating the public and youth

Use the cleanup and the campaign to educate people about the waste recycling opportunities, about the impacts of their consumer behaviour and choices. Special emphasis on young people and children - work with schools and universities to engage them in the action. Develop study programmes in partner with school. Children create a bridge to their parents. Media loves kids so engaging them in action also gives you more visibility. Example: Brazil, Estonia

Whats now?
Regional LDI network gatherings in 2012, to share experiences and plan next steps together

European countries: Russia, St Petersburg, 8.-11.november Asian countries: Nepal, 8.-11.november Americas: El Salvador, 16.-18.november African countries: Benin, 19.-21.november
For results and more info: www.letsdoitworld.org/calendar

Et maintenant ?
Des confrences rgionales en 2012 pour partager les expriences

Europe Russie, St Petersbourg, 8.-11.novembre Asie : Npal, 8.-11.novembre Ameriques : Salvador, 16.-18.novembre Afrique : Benin, 19.-21.novembre
Pour les rsultats et plus dinformations : www.letsdoitworld.org/calendar

Whats next?
World Cleanup 2013
A year for cleanups all around the world Join the 7 million volunteers who have cleaned their homes already and lets clean up the whole planet in 2013! Is your country already on board? More info: www.letsdoitworld.org

Et ensuite ?
World Cleanup 2013
Une anne pour des clean up dans le monde entier Rejoins les 7 millions de qui ont nettoy leur pays et nettoyons toute la plante en 2013 ! Votre pays a-t-il embarqu ? Plus dinformatiuons : www.letsdoitworld.org

13.-15. September 1 000 000 volunteers Cleanup action uniting the countries around the Mediterranean sea to clean up the sea and surrounding areas. More info: www.letsdoitmediterranean.org

13.-15. Septembre 1 000 000 voluntaires Une action de clean up qui rassemble les pays autour de la Mditerrane pour nettoyer la mer et les. Plus dinformations: www.letsdoitmediterranean.org

Cleaning up the trash is not something we want to keep on doing forever. Now that we have raised the issue in our homes and have the positive experience of cooperation through the cleanup actions, we need to take it to the next level.
Let's start to look at the root causes and work together to bring permanent change! Lets Do It! is announcing two global gatherings, organized in 2013 by Lets Do It! movement: Clean World Brainstorm and Clean World Conference

Nettoyer les ordures nest pas quelque chose que nous voulons faire pour toujours. Maintenant que nous avons initi le dbat et avons lexprience de la coopration dans nos pays, nous devons passer la vitesse suprieure.
Commencons regarder les causes et travaillons ensemble changer les habitudes ! Lets Do It! annonce deux rassemblements mondiaux en 2013 : le Clean World Brainstorm and la Clean World Confrence

Clean World Brainstorm, 29-31 Jan 2013 In Tallinn, Estonia Inviting worlds brightest eco-thinkers, producers, designers and policy-makers to come together and draw up a Clean World action plan to make next steps towards waste-free world. Do you know someone who should be invited?
Please send your suggestion to: kersti.kleesmann@letsdoitworld.org

Confrence de rflexion sur un monde propre, 29-31 Janv 2013 In Tallinn, Estonie Inviter les plus billants savants, producteurs, designers et les personnaes travaillants pour faire la rglementation tout cela pour crer un plan d'action pour rsoudre les problmes et faire un pas de plus. Connaisez vous quelqu'un qui devrait tre invit. Suggestion : kersti.kleesmann@letsdoitworld.org

Clean World Conference 2013, 1-3 Feb 2013 In Tallinn, Estonia Inviting together the network and friends of Lets Do It! movement across the world to discuss the implementation of Clean World plan and to figure out our next steps as a movement for a clean and healthy planet.

You are invited to join us! Please register latest at 17th

of December 2012.

For more information and to attend, please write to: kersti.kleesmann@letsdoitworld.org

Clean World Conference 2013, 1-3 Feb 2013 A Tallinn, Estonie Inviter le rseaux et les amis de Lets Do It! Autour du monde changer sur la mise en oeuvre du plan et rflchir aux prochains pas du mouvement pour une plante propre et saine.

Vous tes invits ! Merci de vous enregistrer avant le 17

dcembre 2012.

Pour plus dinformations : kersti.kleesmann@letsdoitworld.org

Thank you!
www.letsdoitworld.org