1. Executive Summary
Background and Objectives
MARTA engaged KPMG to provide a combination of operational audits and strategic advisory servicesto assess and improve MARTA’s overall operational and financial effectiveness. This report focuses on.identifying specific near-term opportunities, identifying longer-term opportunities to improve overalleffectiveness and efficiency, identifying new and enhanced methods of revenue generation, anddriving sustainable, continuous improvement within MARTA.LikemostoranizationsMARTAwasforcedtoalteroerationsandservicesinreactiontosinificant downturns in the global, national, and local economies over the last decade.
Significant Economic Downturns
2001 and 2007 –2009 recessions
Sales tax revenues account for more than 50% of MARTA’s operationsMARTA ridership declinedMARTA implemented drastic cost cutting and revenue enhancement measures
MARTA employs more than 4,500 peopleMARTA contracts with local firms throughout the region, paying vendors approximately $288 millionbetween FY2010 and FY2011’
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