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Table Of Contents

1.2 Case Summary1
1.3 Current Situation
2. Deriving Key Issues from the Case Study
2.1 External Key Issues
2.1.1 Limited Growth Opportunities
2.1.2 Customers and Image
2.2 Internal Key Issues
2.2.1 Product Range
2.2.2 Employees
3. SWOT Analysis
3.1 Strengths
3.2 Weaknesses
3.3 Opportunities
3.4 Threats
4. Analytical Framework and Development of Alternative
4.1 Analytical Framework – Starbucks Solutions Cube
4.2 Business Model Dimension
4.2.1 “No change” option
4.2.2 “Moderate change” option
4.2.3 “Radical change” option
4.3 Product Range
4.3.1 “No change” option
4.3.2 “Moderate change” option
4.3.3 “Radical change” option
4.4 Alternatives Regarding Marketing
4.4.1 “No change” option
4.4.2 “Moderate change” option
4.4.3 “Radical change” option
5. Recommendations
5.1 Evaluation Criteria
5.2 Recommendation
5.2.1 Business Model: Establishing a second Brand
5.2.2 Marketing
5.2.3 Product Range
5.3 Evaluation of suggested solution
6. Conclusion
7. References
8. Appendix
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Published by David Lck

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Published by: David Lck on Dec 15, 2012
Copyright:Attribution Non-commercial


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