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IBTM Global Research - AsiaPacific - Presented at AIME 2012

IBTM Global Research - AsiaPacific - Presented at AIME 2012

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Published by: neli00 on Dec 16, 2012
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12/16/2012

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©The Right Solution Limited/aime.co
 
The IBTM research project for thand visitors to the IBTM Portfoliotrends in destination use for meetiinformation on buying trends andfrom year to year. The key aim is tterms of which regions and count
 
The first survey has been undertaand via email using Reed Travel Eresearch continuing up to mid JaWith new countries and regions routbound generators, including ththe destinations being selected amonitoring the trends and helpingmarketing activities and budgets,market needs and maximise pote
 
This summary of trends from the r2012 for the first time.
IBTM Global Indus.au 16th February 2012
global portfolio -Five Continents Five shows -aimith the information they need on the key areas forings and events. The longer term aim for this resethe major issues affecting destination choice in tho find out where business is coming from and whries.en as a pilot test across a global database on fivxhibitions and partners' databases of buyers anduary 2012.pidly becoming major players in the meetings maose where RTE have IBTM shows such as the Midd those generating major traffic are changing draIBTM exhibitors and visitors to understand whereand helping destinations identify what they need tntial.esearch focussing on the Australia pacific region i
t
 
ry Research AIME 20121
s to provide exhibitorstarget clients andrch is to havemeetings industryre it is going to, incontinents onlineuppliers, withrket as inbound anddle East and China,matically. We are nowto focus theirdo to best meets presented at AIME
 
 
IBTM Global Industry Research AIME 2012©The Right Solution Limited/aime.com.au 16th February 2012 2
MethodologyMethodologyMethodologyMethodology
 An online survey was set up Autumn 2011 and invitations to participate were emailed to the buyer andsupplier databases of Reed Travel Exhibitions and partners including Micenet Australia, Melbourne Visitorand Convention Bureau, MeetMe Middle East, CIM Germany and Visit Baltimore. Although theirdatabases hold many thousands of potential participants, key selections were made to target the pilotinterviews with key buyers and suppliers.This preliminary report focuses on the pilot results for the Australia Pacific region and analyses the resultsof 264 buyers and 101 suppliers.The survey was closed 24 January 2012, thereby ensuring the results are right up to date.In future the survey will be undertaken twice per year - Spring and Autumn - in order to monitor trendsand provide indications of how the market is moving. The relevant results for each region will be availableat each of the IBTM global portfolio of shows during 2012: AIME GIBTM AIBTM CIBTM EIBTM
21-22 February 26-28 March 19-21 June 12-14 September 27-29 November
 
 
IBTM Global Industry Research AIME 2012©The Right Solution Limited/aime.com.au 16th February 2012 3
Research resultsResearch resultsResearch resultsResearch results: Buyers: Buyers: Buyers: Buyers
1. The Australia Pacific Buyers were made up of the following:Third party/agency 34.8%Corporate 27.3%Not for profit 16.3%Trade/Assoc/Society 8.3%Other 12.1% (includes government owned enterprises and NGOs)2.
 
The t
ypes of events being organised by Australia Pacific buyers are as follows:Meetings 76.1%Conventions/congresses 72.0%Entertainment/Sporting/Special 43.9%Exhibitions 34.8%Incentive travel 27.3%Product launches 26.9%3.
 
Regions where buyers held events over the last 12 months are as follows:Global buyers AusPac buyers Africa 21.7% 7.7% Americas 41.9% 17.1% Asia 45.4% 36.3% Australia Pacific 36.2% 83.3%Europe 9.5% 19.2%Gulf/Middle East/North Africa 32.5% 6.8%4. Australia Pacific buyers top countries for events in the last twelve months areLAST 12 months by volumevolumevolumevolume of events1. Australia 2. New Zealand 3.Singapore4. USA 5. Fiji 6. China7.Thailand 8. Hong Kong 9. United Kingdom10. Malaysia 11. Italy 12. Vietnamwith slightly different results for events with highest value:LAST 12 months by vvvvaluealuealuealue of events1. Australia 2.New Zealand 3.USA4. Fiji 5.Thailand 6.Singapore7. China 8.United Kingdom 9.Hong Kong 10. MalaysiaThe average budget per event was US$34,712.

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