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This presentation offers a branding solution for Rebel Communications. An outline of the requirements of the brief and the thought process behind the brand development follows. The brand will then be presented in a variety of forms to show its diversity, followed by examples of how it could be implemented.

The brief
Our brief was to create a new brand identity for Rebel Communications. The new brand was to reflect the core purpose of the business; to deliver and implement efficient, cost-effective marketing strategies and prospective creative solutions. Rebel Communications is a small marketing consultancy creating tailored solutions for small to medium businesses, B2B companies, service-based organisations and larger marketing & graphics companies looking to outsource. The brand is to be unique, not overly corporate or feminine and practical for reproduction at different scales. Following is an overview of the process behind the brand solution that we believe achieves these objectives.

The solution
We began the process by looking at the environment the business operates in. The marketing industry in general adopt quite slick corporate identities using a warm palette consisting of red, orange and black. Rebel Communications is a sole proprietor with vast experience offering specialist skills. A rebel is one who resists or defies a generally accepted convention. We believe Rebel Communications offers the industry a breath of fresh air alternative to the often formula based larger marketing companies. Core principles reflect offering clients direct, concise marketing plans tailored specifically to their business needs - no oversell. Creative solutions are developed to best achieve results and then marketing communication materials are delivered as a complete package. We feel our solution successfully combines these elements as listed above.

The brand is strong and modern in style and clearly represents the nature of the business. The icon conveys the message to potential clients that Rebel Communications will boldly communicate their business message directly to their target audience. It allows the name Rebel Communications to stand out clearly to impress it in peoples minds. The following page outlines the rationale behind the brand.

Symbol The symbol is a magpie which as well as being iconic is symbolic of communication and creative expression. Magpies are intelligent, perceptive, articulate, expressive, bold and inquisitive. They are strong, robust, striking and stand out in their environment. They are also social creatures and secure their territory (market share) and guard it - all positive attributes for a communications business.

Colours Three complimentary colours have been chosen for the brand as we feel they best define the business in nature and principle. The deep blue/green has been specifically chosen symbolising depth, inspiration, creativity, knowledge, expression, integrity and future vision. Black chosen for its strength and contrast reflecting the stability of the business. The silver/pewter is cool and indicative of premium quality and high standards.

Type The main type face has been chosen specifically for this brand. It is bold, striking and strong with a masculine edge and a touch of understated elegance. The letters not quite joined indicate a journey still to be completed referring to both the business, its purpose and its relationship with its clients. The combination of curves and straight lines give a sense of balance and reflects both the solid experience/ability base of the business while lending an approachable feel to the brand. An informal touch is added by the predominant use of lowercase lettering.

As can be seen by the descriptions on this page, each part of the brand has a relationship to each other. When all the parts are bought together they create a strong, easy-to-identify brand.

full colour logo

reversed colour logo

1 colour logo

mono logo

Its important that a brand be designed to maintain its consistency when reproduced in single colour and greyscale eg. for newspaper or single-colour print applications. It also needs to work strongly when used against dark coloured backgrounds.

full colour logo

reversed colour logo

1 colour logo

mono logo

Its important that a brand be designed to work in different applications. We have designed a horizontal logo for use in wide but not high formats ONLY where the master logo would appear too small.

positioning line

The positioning line has been created as a 3 element graphic with icons relating to the brand. Step 1 - Direct is the ideas, plan and commencement (nest) Step 2 - Develop is the building and completion (nest) marketing plan Step 3 - Deliver is the final stage and handover (egg to hatch) business to grow

3 element nest

flying bird

To extend the brand secondary graphic elements have been created. Based on the magpie in the brand there is a flying bird which can be animated for web/media use. Also the 3 element nest icon for large watermark style use (see stationery application to follow).

R E BE L C A R R AT T 10 Address St, Per th 10 Address St, Per th 6000 6000 P: 08 9000 0000 M: P: 08 000 000 0410 9000 0000 M: 0410 000 000 ideas@b-a-rebel.com.au ideas@b-a-rebel.com.au

R E BE L C A R R AT T

b - a - reb el . com . au b - a - reb el . com . au

R E BE L C A R R AT T 10 Address St, Per th 6000 P: 08 9000 0000 M: 0410 000 000 ideas@b-a-rebel.com.au

Business Card Back


REBE L CARR AT T

b - a - reb el . com . au

Business Card Front


10 Address St, Per th 10 Address St, Per th 6000 6000 P: 08 9000 0000 b-a-rebel.com.au b-a-rebel.com.au P: 08 9000 0000 ideas@b-a-rebel.com.au ideas@b-a-rebel.com.au

6000 0410 000 000 m.au

w i t h co mp lim e nitts co mp lim e n t s w h


10 Address St, Per th 6000 P: 08 9000 0000 b-a-rebel.com.au ideas@b-a-rebel.com.au

w i t h co mp lim e n t s

6000 10 Address St, Per th ebel. com.au P: 08 9000 0000 b-a-r .au ideas @b-a -rebel.com

ts w i t h co mp lim e n

With Compliments Slip Letterhead


6000 10 Address St, Per th 08 9000 0000 P: 08 9000 0000 F: ebel. com.au abn 75 000 000 b-a-r .au ideas @b-a -rebel.com

These examples show how the elements might be bought together to create a stylish set of corporate stationery maintaining a bold, contemporary and professional feel.

conc i s e plan s

c re a t i ve s t r a te gie s

ef fe c t i ve s olu t ion s

A4 Folder Front
10 Address St, Per th 6000 P: 08 9000 0000 M: 0410 000 000 ideas@b-a-rebel.com.au

REBEL CARR AT T

Inside

An example to show how the brand could be extended to an A4 document folder with a diecut inside flap to hold documents and a business card.

area desc ription of tions of rebel Text n of rebel communica tions unica tions desc riptio of rebel communica Text area of rebel comm of rebel desc ription unica tionsText area ription of of rebel comm tions Text area desc rebel communica tions n of rebel communica tionsrebel desc riptio communica rebel communica tions Text area of of rebel area desc ription of tions Text of rebel . unica tions communica rebel communica tions rebel of rebel comm area desc ription of tions Text tionsrebel communica Text area of rebel communicationsdescription of rebel communications of rebel Text area description of n of of rebel communica riptio tions Text area desc communica desc ription of rebel rebel communications of rebel communicationsText area of rebel description of rebel communications tions communica tionsrebel rebel communica Text area of of rebel area desc ription of Text area of of rebel communicationsrebelunica tions Text of rebel description comm description of rebel communications Text areaunica tions of unica tions rebel of rebel comm ription of rebel comm tions Text area desc rebel of rebel communicationscommunications Text of rebel area description of rebel communications tionsrebel communica of rebel communica area desc ription of of rebel communicationsrebel communications Text area description of rebel communications. tions of rebel Text n of rebel communica unica tions desc riptio rebel communica tions Text area of rebel comm rebel desc ription of Text area of of rebel communicationsrebel description ext rebel of of unica tionsT of area communications Text area description ription of of rebel comm area desc rebel communica tions tions of rebel Text of rebel communica rebel of rebel communicationscommunications Textnof rebel area description of rebel communications unica tions desc riptio Text area. Text area of rebel comm unica tions of rebel of rebel comm of rebel communicationsrebel communicationsriptionarea description of rebel communications unica tions desc Text Text area of rebel comm desc ription of unica tions Text area ription of rebel comm Text area of rebel communicationsdescription of rebel communications of rebel Text area description of unica tionsrebel desc communica tions area of of rebel comm Text desc ription of rebel rebel communications of rebel communicationsText area of area description of rebel communications unica tions Text rebel tionsrebel comm of rebel communica Text area of rebel communicationsdescription of rebel communications of rebel Text area description of

ing s t r a te g y c re a t i ve ma r ke t

c re a t i ve mar ket ing s t r a te g y

Text area of rebel communicationsdescription of rebel communications of rebel Text area. Text area of of rebel communicationsrebel description of rebel communications Text area description of n of Text area desc riptio unica tions of rebel of rebel communicationsrebel communications Text area description of rebel desc ription of rebel comm Text area communications unica tions ription of rebel comm 6000 area of rebel desc 10 Address St, Per th communica tions Text rebel desc ription of 08 9000 0000 unica tions Text area P: 08 9000 0000 F: ription of rebel comm ebel. com. au Text area of rebel desc unica tions abn 75 000 000 b-a-r ription of rebel comm of rebel area desc Text .au rebel communica tions ideas @b-a -rebel.com tions n of rebel communica Text area desc riptio rebel communica tions 10 Address St, Per th 6000 P: 08 9000 0000 F: 08 9000 0000 abn 75 000 000 b-a-rebel.com.au ideas@b-a-rebel.com.au Text area description of rebel communications of rebel Text area description of rebel communications Text area of rebel description of rebel communications Text area of lie ntdescription of rebel communications Text area description of c rebel bus ine rebel communications Text of rebel area description of rebel communications rebel communications Text area description of rebel communications

ing s t r a te g y c re a t i ve ma r ket

c re a t i ve mar ket ing s t r a te g y

s s nam e he re

e he re c lie nt bus ine s s nam

c lie nt bus ine s s name he re

c lie nt bus ine s s name he re

A4 Report Cover with name diecut Intro Page

An example to show how the brand could be extended to an A4 report cover with a diecut window to personalise documents and a cover page example.

And to complete the presentation, we thought you might like a sneak preview of what the brand might look like applied to a website. This example shows how the brand might appear on your home page.

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