‘Staring into the Abyss’:-The BBC, Trust, and Jimmy Savile
December 2012
© Copyright 2012 Conquest Research & Consultancy Ltd. All rights reserved. No part of this work shall be reproduced, stored in a retrieval system, ortransmitted, in any form or by any means electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the Managing Director.
A report fromResearch
Conclusion:
The BBC stands on a precipice- so far benefitting from a lotof goodwill from the public, but for how long?
© Copyright 2012 Conquest Research & Consultancy Ltd. All rights reserved
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Among the British public, the BBC is the most trusted news provider in the UK , way ahead of any other. 39%claim the BBC is their most trusted source.
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Next, and a long way behind, lag ITV (13%), Sky (10%) and The Guardian (8%).
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39% of the public have high levels of respect for the BBC – which is far ahead of Starbucks (7%)Parliament (7%), News International (7%) and the Church of England (14%).. While both Parliament and the Church of England fare dismally in comparison with Auntie for respect, the Armed forces and NHS win the highest accolades (79% and 69%)
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However, the BBC is in a precarious position in light of the Savile case. The affair has bred feelings of mistrust – which will reach critical mass if anything else goes wrong for the organisation
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49% of the public trust the BBC less than they did prior to the recent events - and those who blame the BBCfor Savile’s behaviour are more likely to have lost trust and respect for the organisation
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Those who blame the BBC are much more negative than those who don’t – only 21% of those blamingthe BBC name it as their most trusted source of news (vs.48% among those who don’t blame the BBC)
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As such, attitudes towards the BBC could quickly worsen if perceptions of blame are intensified in thefuture (as a result of any inquiries or investigations).
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The effect of events on opinion seem to be divided by age. Because older people appear more engaged withthe BBC generally, the impact of the Savile case is more striking. This is worrying, as it is among the olderdemographic where trust is naturally highest – and where its loss will be more keenly felt.
A background of goodwill for theBBC…
© Copyright 2012 Conquest Research & Consultancy Ltd. All rights reserved
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