User Manual

MC LC
Chng 1: Tng quan v Alibaba.com .................................................................................. 5 1.1 Alibaba.com l g: ........................................................................................................... 5 1.2 Gii thiu v Gold Supplier - Phin bn quc t. ............................................................... 5 1.3 Li ch ca Gold Supplier- Phin bn quc t ....................................................................... 5

Chng 2: Bt u vi Alibaba.com............................................................................. 7 2.1 ng nhp vo My Alibaba .............................................................................................. 7 2.1.1 Gii thiu v My Alibaba ..................................................................................... 7 2.1.2 Thay i password: ................................................................................................. 7 2.2 To Company Profile ....................................................................................................... 8 2.2.1 Lm sao thu ht khch hng qua Company Profile: ................................................ 9 2.2.2 ng chng ch (Certificate) ................................................................................... 10
Chng 3: Lm sao thu ht s quan tm ca n gi mua? ............................................ 11 3.1 ng sn phm mi ....................................................................................................... 11 3.1.1 Nhng iu cn lu khi ng sn phm mi .......................................................... 12 3.1.2 Qun l sn phm ................................................................................................. 13 3.1.3 Tnh trng ca sn phm bao gm: ......................................................................... 13 3.2 Nhng iu cn lu khi ng sn phm ......................................................................... 14 3.2.1 Product Names ...................................................................................................... 14 3.2.2 T kha cho sn phm (Product Keywords) ...................................................................... 14 3.2.3 Product Photos ...................................................................................................... 15 3.2.4 Product Attributes.................................................................................................. 23 3.2.5 Brief Description ................................................................................................... 23 3.2.6 Detailed Product Information .................................................................................. 23 3.3 Cc cng c dng ng sn phm .................................................................................. 24 3.3.1 Product Groups ..................................................................................................... 24 3.4 Selling Leads ................................................................................................................ 28 3.4.1 ng Selling Leads ................................................................................................. 28 Chng 4: Tm kim ngi mua trn Alibaba.com nh th no? ....................................... 30 4.1 Lm th no tm ngi mua? ...................................................................................... 30 4.1.1 T danh mc sn phm (Category) ......................................................................... 30 4.1.2 Bng t kha ........................................................................................................ 30 4.1.3 T cc cho mua Buying Leads .......................................................................... 31 4.2 Gi cho hng .............................................................................................................. 31 4.2.1 Nhng lu khi gi th cho hng ......................................................................... 32 4.3 H thng nhn v tr li th .......................................................................................... 33 Chng 5: Cng c nh gi xu hng kinh doanh Biz-Trend .................................. 28 5.1 nh gi kt qu hot ng trc tuyn ca khch h ng......................................................... 29 5.2 Xp hng t kha .......................................................................................................... 29 5.3 nh gi hot ng ca cc sn phm trn K trng by (Product Showcase) ................................... 30 5.4 My User Status .............................................................................................................. 30 5.5 My Conversion Rate ...................................................................................................... 32 5.7 My Keywords Advisor ................................................................................................... 34

6.1 TradeManager l g? ..................................................................................................... 36 6.1.1 ng nhp ............................................................................................................. 38 6.1.2 Thm Contacts ....................................................................................................... 39 6.1.3 Chat Online............................................................................................................ 39 Chng 7: Trade Alert....................................................................................................... 43 7.1 ng k nhn cc bn tin thng mi Trade Alert nh th no? ..................................... 43 7.2 Qun l Trade Alerts ..................................................................................................... 45 7.2.1 Qun l Keywords.................................................................................................. 45 7.2.2 Qun l Delivery Options ........................................................................................ 45 Chng 8: Giao thng an ton ........................................................................................ 47 8.1 Lm sao trnh nhn phi th rc ................................................................................. 48 8.1.1 Cc cng c chng spam t ng ............................................................................ 48 8.1.2 Thng bo Junk n Alibaba.com ............................................................................... 48 8.1.3 a ngi gi Spam vo Block List ......................................................................... 49 8.2 Lm sao trnh mt thng tin ti khon cc nhn ........................................................... 49 8.1.2 V d v spoof emails: ............................................................................................. 50 8.2.2 Message Fraud ....................................................................................................... 50 8.3 Lm sao phng trnh la o v tranh chp thng mi ................................................ 51 8.3.1 Sign-in Seal: .......................................................................................................... 51 8.3.2 Security Control ..................................................................................................... 53 Chng 9: Nhng cu hi thng gp .................................................................................. 54 9.1 Li trong ng nhp ........................................................................................................ 54 9.1.1 Qun Password/ID .................................................................................................. 54 9.1.2 Khng th ng nhp ............................................................................................ 54 9.2 Li ng sn phm ............................................................................................................ 54 9.2.1 Sn phm khng c ph duyt ............................................................................. 54 9.2.2 Sn phm ng nhng cha c hin th ................................................................ 55 9.2.3 Khi phc sn phm b xa ................................................................................ 55 9.2.4 Thay i kch thc ca hnh nh ........................................................................... 56 9.3 Li khi s dng TradeManager ............................................................................................ 56 9.3.1 Khng th ng nhp ............................................................................................ 56

Chng 1: Tng quan v Alibaba.com

1.1 Alibaba.com l g: Alibaba.com l website thng mi in t B2B hng u th gii, gip kt ni cc nh nhp khu v xut khu trn ton cu. Vi 40 ngnh hng v 3,500 mt hng, Alibaba c hn 10 triu ngi mua v ngi bn tham gia giao dch.

Search Bar:

Cng c tm kim cc sn phm, cho mua, cho bn theo ngnh hng, theo vng mi n, lnh th hoc theo quc gia. Buy: Ni ngi mua tm kim ngi bn Sell: Ni ngi bn tm kim ngi mua Community: Ni cc thnh vin c th cp nht thng tin v trin lm thng mi, thng k ngnh hng v tham gia vo cc din n. My Alibaba: Cng c qun l ca thnh vin 1.2 Gii thiu v Gold Supplier - Phin bn quc t. Gold Supplier - Phin bn quc t l cp thnh vin tr ph cao nht trn Alibaba.com cho php doanh nghip ti a ha cc c hi qung b v kinh doanh trn sn. Tr thnh Gold Supplier, bn c quyn ng s sn phm khng gii hn vi cp u tin hin th cao nht, c quyn tip cn ngi mua, tng kh nng hin th, c c website chuyn nghip, cc cng c phn tch kt qu kinh doanh trc tuyn, tham gia cc trin l m thng mi v cc c hi tip cn nh mua ln trn ton th gii nng cao uy tn cho th nh vin Gold Supplier- Phin bn quc t, cc thnh vin khi ng k s dng dch v s phi ho n thnh quy trnh xc th c doanh nghip c tin hnh bi c quan xc doanh nghip c lp th ba, c uy tn tr n th gii. Sau khi hon thnh qu trnh xc thc ny, doanh nghip mi chnh thc tr th nh Gold-Supplier v c gn logo trn sn phm v logo cho thng tin v doanh nghip. 1.3 Li ch ca Gold Supplier- Phin bn quc t Gold Supplier - Phin bn quc t gip doanh nghip tng cng, m rng hot ng kinh doanh trn ton th gii vi quyn u tin tip cn ngi mua ton cu v s dng knh

Chapter 2: Getting Started on Alibaba.com

marketing hiu qu nht. Kinh doanh ton cu Alibaba gip cng ty v sn phm ca bn tip cn hn 8 triu ngi mua trn ton th gii vi 24/7/365. u tin tip cn ngi mua Bn lun l s la chn hng u ca ngi mua nh vic ng khng hn ch s lng sn phm vi quyn u tin hin th u tin. C n hn 85% ngi mua a ch thch giao dch vi cc nh xut khu c biu tng xc thc. Chi ph hiu qu Vi chi ph thp hn rt nhiu so vi mc chi p h u t cho vic tham gia mt trin lm thng mi, Gold Supplier - Phin bn quc t cho php bn trng by sn phm trn Alibaba.com 24/7/365. c trng Gold Supplier - Phin bn quc t Ti a ha c qung b v kinh doanh: Trng by khng gii hn cc sn phm vi mc u tin hin th cao nht chnh l c hi qung b tt nht ti ngi mua v nh c th tng s hi hng ln gp 22 ln. Tip cn c quyn ngi mua: Thnh vin Gold Supplier ca Alibaba c tip cn ngay lp tc ti cc ch o mua mi nht, trc 7 ngy so vi thnh vin min ph. Thng tin lin lc chi tit ca ngi mua c Gold Supplier tip cn d d ng. Tng mc hin th cho sn phm : Nhng sn phm c trng by trn k trng by (Product Showcase) s c tng mc hin th trong cc kt qu t m kim ca ngi mua gp 8 ln so vi sn phm thng thng. Website cng ty chuyn nghi p: Alibaba cho php doanh nghi p l thnh vin Gold Supplier d dng to ra 1 website chuyn nghip, d s dng trong mt thi gian ngn. Phn tch hiu qu kinh doanh trc tuyn : Cng c phn tch hot ng kinh doanh trc tuyn cho php doanh nghip c th o l ng kt qu hot ng trc tuyn ca m nh, so vi trung bnh ngnh, hoc t vn la chn t kha s gip doanh nghip vt qua c i th cnh tranh. Nhanh chng c c s tin cy t pha ng i mua Nh hon thnh quy trnh xc thc doanh nghip,doanh nghip nhanh chng c c nim tin t pha ngi mua.Theo thng k cho thy, c n hn 85% ngi mua ch mun giao dch vi cc nh xut khu qua xc thc. Tham gia hi ch trin lm quc t Doanh nghip l thnh vin Gold Supplier s c xut hin trong danh b cc nh cung cp ca Alibaba theo tng ng nh hng c th v xut hin ti cc trin lm ln trn ton th gii. C hi tip cn vi nhng ngi mua ln: Ngoi ra, doanh nghip c c tip cn vi cc nh nhp khu ln, uy tn do Alibaba.com t chc ti cc s kin Big Buyers.

Chng 2: Bt u vi Alibaba.com
2.1. ng nhp vo My Alibaba 2.1.1 Gii thiu v My Alibaba My Alibaba l cng c qun l giao thng v l knh thng tin lin lc dnh cho cc thnh vin, cho php doanh nghi p ng sn phm mi, gi v tr li cc th hi hng t cc thnh vin khc, phn tch hi u qu kinh doanh trc tuyn v nhiu hn na.Cc chc nng chnh trn My Alibaba bao g m:

Message Center: Selling Tools: Company Profile: Biz Trends:

Cng c nhn v gi mail (Phn 4 mc 4.3) Cng c qun l sn phm v cho bn(Phn 3) Thng tin v cng ty (Phn 2 Mc 2.2) Cng c phn tch kt qu kinh doanh trc tuyn . Phn 5)

ng nhp, nhp chut vo My Alibaba hin th trn gc phi ca trang ch Alibaba.com

Ca s tip theo hin ra, h y in Email hoc ID v password, sau ng nh p.

2.1.2 Thay i password:

Chapter 2: Getting Started on Alibaba.com

Nu mun thay i password,bn c th lm theo cc bc sau: Vo My Alibaba > Account Settings > Change Password. Tr li cu hi b mt nu c, sau nhp password 2 ln v nhn Submit sau khi hon thnh.

Ch : Trong trng hp qun cu hi b mt, bn c th lm theo hng dn to li cu hi b mt. Nu bn cha thit lp cu hi b mt, hy to ngay 1 cu trc tin. 2.2 To Company Profile Thng tin v doanh nghip s c hin th trn website ca doanh nghip trn alibaba.com nhm gii thiu cho khch h ng tim nng bit v tn cng ty, loi hnh kinh doanh, loi hnh dch v, sn phm kinh doanh v cc thng tin chi tit khc. Nhng ngi truy cp vo website cng ty rt c th nhng khch hng tim nng, do vy m h s thng tin cng ty m cng y , chnh xc v chn thc bao nhiu th cng tng tin cy by nhiu.

1. 2. 3. 4. 5. 6.

S nm tham gia lm thnh vin Gold Supplier Biu tng cng ty H s thng tin cng ty Sn phm/ Cc cho mua Cc nhm sn phm Tnh trng Trade Manager

 to Company Profile bn c th vo My Alibaba nhn vo Company Profile, trong mc Edit Company Profile, hy hon thnh cc thng tin theo m u, ch l cc mc in du(*) phi c in y v cc mc c biu tng Trustpass c xc thc nn khng thay i c. 2.2.1 Lm sao thu ht khch hng qua Company Profile: Bn c th la chn thm nhiu lnh vc kinh doanh Business Type ty thuc vo tnh hnh doanh nghi p. Thng tin bn cung cp cng chi tit th kh nng thu ht khch hng tim nng s cng ln. Phn thng tin gii thiu chi tit v doanh nghip Detailed Company Introduction l mt phn v cng quan trng trong H s doanh nghip v nn bao gm y nhng thng tin di y:

1)Tn cng ty, ngy thnh lp, mt hng dch v chnh chng hn nh l: Hp tc pht trin v sn xut Chuyn bit trong sn xut tt c cc mt h ng X v cc mt hng khc lin quan Giao vn thun tin, gn sn bay( cng ) X Chng ti c trn X nm kinh nghi m trong ngnh X

V d: ABC Wood Industrial Co., Ltd. is a professional large-scale manufacturer of all types of wood flooring, integrating development and production. Our parent company is European ABC Wood Industrial Group and our main products include real wood flooring, wood composite flooring, laminated wood flooring and other related products. Our company was established in 2000 and we have many years of history in the wood flooring industry. Located near Shanghai, we are easily accessible by water, land and air transportation.

2) Tng s nhn vin, trang thit b c s vt cht, khi lng tiu th hng nm chng hn nh l: Gii thiu cng ngh tin tin, trang thit b nhp khu ti n tin c im nng lc cng ngh cao Kinh nghim qun l nhn s cng ngh Nng lc sn xut hng nm

V d: Our company employs more than 300 workers, and through the efforts of our entire workforce, we have become a strong wood flooring manufacturer who are continuously working towards improving product quality. Moreover, we use top-of-the-line German ultra wear-resistant paint, giving our company excellent technical capabilities. Our annual production capability is 10 million square meters of flooring.

3) Th trng chnh, tp khch hng mc tiu, cc chng ch qun l nh: Thn thin vi mi trng Th trng xut khu l Anh, M v cc nc phng Ty Chng nhn ISO 900

V d: Currently, ABC flooring is exporting to America, France, Australia, Italy and 20 other countries and regions. Our company has always focused on research, development and innovation, and has recently developed new ultra wear-resistant wood flooring. In 2006, we attained ISO14001 environmental 9

management certification.

4) a ra nhng thng ip qung co v bn hng, chng hn nh: Cam kt ca cng ty, gi c phi ch ng, sn xut nhanh chng, dch v sau bn hng tt. Hp tc i bn cng c li Chng ti hy vng hp tc vi Nhng ngi mua hng lun c nng nhit cho n khi lin h vi chng ti

V d: ABC believes in reasonable prices, efficient production time and good after-sales service. We hope to cooperate with more customers in the future and welcome all potential buyers to contact us

2.2.2

ng chng ch (Certificate)

L thnh vin Gold Supplier, bn c th ng ti 8 giy chng nhn nhng thnh tch t c trong h s doanh nghip mnh. y l nhng chng ch gip bn khng nh v kh nng v uy tn ca doanh nghip i vi ngi mua, gip tng s tin tng t pha ngi mua. ng cc chng ch n y, bn ch cn vo mc Company Profile t mc My Alibaba, sau nhn vo Gold Supplier Status nm pha bn tay tri. Sau nhn Add New Certificate phn cui trang. Sau hon thnh mu sau:

Sau khi c ph duyt t pha ban qun tr, cc chng ch/phn th ng ca doanh nghip s c hin th trn website doanh nghip trong mc Certificate:

Chapter 3: Let Buyers Find You

Chng 3: Lm sao thu ht s quan tm ca ng i mua?

Hiu r hnh vi tm kim thng tin ca khch hng Nhm ti u ha mc hin th i vi ngi mua, doanh nghip cn phi hiu r cch thc tm kim ca ngi mua Cc yu t nh hng: Customer views: S ln ngi mua nhn thy sn phm ca bn trong cc kt qu tm kim.
1. Lng sn phm 2. Cc yu t lin quan nh t kha, tn sn phm 3. Dch v gi tr gia tng nh xp hng t kha

Customers Clicks: S ln ngi mua click vo sn phm ca bn trong cc kt qu tm kim. Inquiries: Thng ip ca ngi mua

Cc yu t nh hng:
1. Hnh nh sn phm 2. Tn sn phm 3.M t ngn gn v sn phm

Cc yu t nh hng:
1. M t chi tit v sn phm 2. Nhm sn phm 3. Thng tin v doanh nghip 4. ng nhp vo TradeManager hay khng?

Thng thng, khi tm kim sn phm trn Alibaba.com ngi mua c th tm kim theo Category hoc nhp Keyword trn mc Search Alibaba.com. H cng c th tm kim thng qua Products, Selling Leads hay Suppliers hay cc kt qu tm kim thng qua Categories, Region, Business Type, Main Export Markets v Contract Manufacturing. 3.1 ng sn phm mi tip cn ngi mua, tt nhin bn phi c sn phm c trng by trn website ca Alibaba.com. Vi lng sn phm cng nhiu, th c hi ngi mua tm n bn cng ln. L Gold Supplier, bn c quyn ng khng gii hn l ng sn phm vi cp u tin hin th u tin, t ti a ha c hi kinh doanh v qung b trn sn. ng sn phm mi, bn lm theo cc bc nh sau: 1) 2) 3) 4) . Truy cp vo My Alibaba Nhn vo Selling Tools tip theo Display a New Product. in y thng tin v sn phm c bit l nhng thng tin c du (*) Nhn vo Submit.

Chapter 3: Let Buyers Find You

3.1.1 Nhng iu cn lu khi ng sn phm mi Trong mc Product Name nn m t tn sn phm 1 cch chi tit, c hng hn, Electric Mountain Bike s hn l Bike. S dng t vn t kha Suggested Keywords bng cch nhn vo More Keywords, sau khi in thng tin vo mc t kha cho sn phm Product Keyword. La chn ng ngnh hng Product Category, bi v c khong 1/3 khch hng tm kim sn phm theo ngnh hng. S dng nhng hnh nh sn phm c cht lng cao v chuyn nghip (Product Photos) Phi chc chn rng trong mc Brief Description c y thng tin chi tit v sn phm thu ht c khch hng v n l phn hin th trong kt qu tm kim ca sn phm. Nu nhng thng tin v sn phm ph hp vi nhng quy nh ng sn phm ca Alibaba, n s c hin th sau 24 gi.

Chapter 3: Let Buyers Find You

3.1.2 Qun l sn phm chnh sa hoc xem li sn phm bt c l c no bn c th lm theo hng dn My Alibaba > Selling Tools > Manage Products. Sau bn c th xem li danh mc sn phm ca mnh v nhn Edit thay i bt c mc no cn thit.

3.1.3 Tnh trng ca sn phm bao gm: On Display: Not On Display: Sn phm c ph duyt v c th a ln website. Sn phm c ph duyt nhng doanh nghip cha mun a ln website.

Editing Required: Sn phm cha c ph duyt v cn chnh sa. Approval Pending: Sn phm ang ch ph duyt, thi gian ph duyt l 24h.

Chapter 3: Let Buyers Find You

Bn c bit? Bn cnh vic ng sn phm thu ht c khch hng th vic lm mi sn phm cng gip bn c nhiu th hi hng hn. Trong mc 3.2 s gip bn lm r vn ny. 3.2 Nhng iu cn lu khi ng sn phm 3.2.1 Product Names

Tn sn phm s xut trong kt qu tm kim ca ngi mua, do vy y l phn rt quan trng m doanh nghip cn lu . Tn sn phm phi r rng, y v c th cha c cc thut ng tiu chun. Khng nn cho s model hay tn cng ty. Nu c th nn cho chng nhn tiu chun ngnh, m sn phm, thng hiu, ch vit tt hay tn y trong Product Name. Theo thng k cho thy, nhng sn phm c tn chnh xc vi 3 t kha lin quan s c lng truy cp cao hn 15% so vi nhng sn phm c tn n iu. Su y l bng so snh gia mt bn l sn phm c tiu chun xc, y v sn phm khng c tiu chun xc y : Km Scooter (Khng chnh xc) Trung Bnh Gas Scooter (Chnh xc & c ng ) Tt 50cc EEC Gas Scooter (Chnh xc, c ng vi y cc tiu chun cng nghip v kch c sn phm)

3.2.2 Tkha cho sn phm (Product Keywords) Key word l mt t hay mt cm t m ngi mua s dng tm kim sn phm, cng ty hay cc cho hng thng qua cng c tm kim. Hn 80% thnh vin trn Alibaba s dng cng c tm kim tm nhng g m h cn, v vy vic la chn mt t kha thch hp nht s em li cho doanh nghip mt th hng cao trong kt qu tm kim ca ngi mua v gip ngi d dng tm thy sn phm ca doanh nghip. L thnh vin Gold Supplier b n c th la chn 3 t kha cho mi sn phm hin th. Khng nn c gng a nhng t kha khng c lin quan n sn phm ch bi v bn mun in ht ch trng ca t kha v nhng t kha khng c lin quan ny s cho ngi mua thy s khng chuyn nghip ca bn.
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Chapter 3: Let Buyers Find You

Lm th no la chn mt t kha tt nht: S dng nhng tiu hoc t kha c lin quan n sn phm T kha phi vit ng chnh t Trnh s dng nhng c im hay k hiu ri ng bit S dng nhng thut ng miu t c trong tiu sn phm Sau y l bng so snh gia cc t kha cho sn phm PET Sheet: Km PET T kha qu chung chung v cha m t chnh xc sn phm Trung bnh Plastic Sheet Kh Pet Sheet Tt Transparent Pet Sheet, Mylar PET Sheet Chnh xc v t m, ph hp vi yu cu ca khch hng/ Tn y /Nhn hiu

C lin quan nhng Chnh xc v khng chnh r rng xc

Mt vi iu lu khc cho vic la chn t kha:

Khi la chn t kha cho sn phm, doanh nghip c th c c nhng gi t Cng c Search Bar trn trang ch ca Alibaba.com. Trnh vic ph v cc lin kt ca t kha gia cc on ( v d bik e bell -> bike, bell). Nn chn nhng t kha khng nhy cm (chng hn MP3 nh l mp3). Trnh s dng nhng vi model ph bin nh A001. T kha thng thng ch cn t mt ln dng s t v s nhiu. Tuy nhin trong nhng trng hp c bit nh battery v batteries li l nhng t kha xp ring bit trong h thng. Trong trng hp chng ta nn s dng c hai t kha ny cho sn phm.

3.2.3 Product Photos Hu ht ngi mua trn Alibaba ch a thch nhng sn phm c hnh nh v h ch hi hng vi nhng sn phm , theo nh bng thng k sau:
1

Chapter 3: Let Buyers Find You

Ngi mua quan tm n ngi bn sau: Thiu thng tin xc thc Ch c on vn m t khng c ci nhn trc quan Thng tin phn hi chm Lng thng tin nhiu khng c sp xp Thng tin cha y Khc 9.8%(top) 7.0%(top) 3.4%(top) 54.2%(top) 46.9%(top) 34.4%(top)

Chapter 3: Let Buyers Find You

Khi ng sn phm, bn nn lu rng dung lng ca hnh nh sn phm phi nh hn 200KB, dng file JPEG (.jpg) v c tn ting Anh. Hnh nh cn phi chuyn nghip v c cht lng tt. Di y l bng so snh gia hai hnh nh. Bn nhn thy hnh nh no tt hn?

Hnh nh

Sn phm A A Sn phm c chp trn nn ti do vy khng r rng. ng nt v chi tit khng r rng . Sn phm c chp trn nn phng do vy gy kh khn trong vic quan st cc c im ca sn phm. Nhn chung y l mt hnh nh sn phm khng chuyn nghip.

Sn phm B B Trn nn sng to thng phn r rt cho sn phm v to ra ci nhn trc din vo sn phm. Hnh nh tt, r rng, mu sc ti sng Ngi mu trnh din sn phm do vy m d dng nhn thy tng c im ca sn phm. Nhn chung y l mt hnh nh sn phm chuyn nghip v r rng.

Mc hin th Cu to hnh nh

Tnh chuyn nghip

Theo nh so snh trn c th thy mt hnh nh sn phm chuyn nghip phi r rng v sinh ng. V vy nn to tng phn mnh m gia nn v sn phm thc t thu ht ng i mua. Photo Watermarks bo v cho hnh nh ca bn khi tnh trng b ngi khc s dng, Alibaba c thm tnh nng watermark cho php chn hnh nh watermark cho bc nh. H thng s t ng la chn Add a watermark khi bn trng by mt sn phm mi. Watermark l a ch website ca cng ty trn Alibaba v s xut hin trn u bc hnh .

22

Chapter 3: Let Buyers Find You

Sau y l mt v d v 1 hnh nh s dng watermark :

3.2.4 Product Attributes Product Attributes m t sn phm ca bn v c th gip ngi mua tim nng d dng c c nhng thng tin chi tit v sn phm. Ngoi cc thuc tnh tiu chun, bn cng c th thm nhng thuc tnh ca ring sn phm vi nhng miu t chi tit hn.

3.2.5 Brief Description Brief Description l phn m t ngn gn sn phm, n s hin th ngay tr n cc kt qu tm kim ca ngi mua. Vi chiu di ti a l 5 dng v 84 k t , v vy thng tin cn phi c ng , v thu ht s quan tm ca ngi mua. Bn cng nn lu l khng nhp on m HTML bt k v a ch lin h trong Brief Description.

3.2.6 Detailed Product Information Detailed Product Informationl phn m t thng tin y ca sn phm. Khng ch cha ng nhng thng tin c bn nh tiu sn phm hay tnh nng m n cn c thm cc thng
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Chapter 3: Let Buyers Find You

tin v iu khon thanh ton, nguy n liu, kch c v cch bao giSau y l mt vi gi cho cc thng tin i km: bn v th trng mc tiu Chc nng v thit k mi Kh nng p ng nhu cu khch hng Tnh c o v cch s dng These stainless steel faucets can be used 500,000 times and have a good reputation in North America. This intelligent talking pen was engineered with a contemporary design and allows users to record their favorite audio clips like movies, music and funny stories. We can print logos according to our clients requests. A great companion for daily use. Attachable to your favorite key chain, bag and luggage.

Bn c bit? S dng Product Groups gip cho ngi mua c th tm thy sn phm ca bn mt cch d dng hn v Product Showcase v cho php sn phm hin th cao gp 8 ln trong kt qu t m kim ca ngi mua. Trong mc ti Product Toolss ch cho bn lm cch no c s dng nhng cng c .

3.3 Cc cng c dng ng sn phm 3.3.1 Product Groups Product Groups gip doanh nghip qun l sn phm theo nhm d dng tm c chnh xc nhng g m h mun tm trn Alibaba nu nh cc sn phm c sp xp vao ngnh hng ph hp. Bn cng c th to nhiu nhm h ng ch to ra ti a 10 nhm trnh tnh trng gy kh khn trong vic tm kim cho ngi mua. to Product Groups, vo phn Selling Tools > Manage Product Groups sau nhn Add a New Product Group .

24

Chapter 3: Let Buyers Find You

Ngi mua c th thy Product Groups hin ln site ca bn nh sau:

Sa i Product Groups i tn hoc hy b bt c mt Product Groups, hy theo ng dn sau My Alibaba > Selling Tools > Manage Product Groups. sau la chn Product Group v nhn Edit hoc Delete.

thay i th t ca Product Groups, la chn Re-sort Product Group v di chuyn nhm theo ty chn .
25

Chapter 3: Let Buyers Find You

1) Di chuyn nhm theo ty chn trong Product Groups. 2) Bn c th nhn vo mc exact information in vo con s mc tiu cho vic phn nhm. 3) Nhn vo nt finish sorting sau khi hon thnh phn in thng tin. 3.3.2 Product Showcase Sn phm trong mc Product Showcase c th hng trong kt qu tm kim cao hn v c hi tip cn ngi mua cao gp 8 ln so vi cc sn phm khc . C th a cc sn phm vo vo mc theo cc bc hng dn sau : T My Alibaba, vo mc Selling Tools v chn Manage Product Showcase gc bn tri. Sau chn Add Products now!

Mt ca s s hin ra bn c th tm kim sn phm hay thm sn phm vo mc Product Showcase. Nu thy mn hnh trng bn hy nhn nt Search .

26

Chapter 3: Let Buyers Find You

Chn sn phm bn mun thm vo ri nhn Close.

Nh thy y l mc Product Showcase s hin th ln trang ch gian hng ca bn Sp xp li mc Product Showcase sp xp lI mc Product Showcase, hy vo My Alibaba > Selling Tools > Manage Product Showcase. Sau ko v th chut cho cc sn phm v o v tr m bn mun sp xp rI nhn Save xc nhn vic cp nht .

27

Chapter 3: Let Buyers Find You

3.4 Selling Leads Selling Lead l mt cho hng trc tuyn n ngi mua, thuyt phc ngi mua gi th hi hng. Selling Lead cha ng nhng thng tin v sn phm, tnh trng sn c, thi hn gi th hi hng. Selling Leads c sp xp theo thi gian ng. y l mt knh gip doanh nghip bn sn phm nhanh chng hn. Khng ging nh sn phm, Selling Leads c mt thi hn hiu lc nht nh trong mt khong thi gian no (trong khong t 2 n 12 thng). 3.4.1 ng Selling Leads ng Selling Lead mi, theo ng dn My Alibaba > Selling Tools > Post New Selling Leads.

28

Chapter 3: Let Buyers Find You

in vo mu cc thng tin lin quan bao gm dng tiu hp dn, t kha lin quan v mt hnh nh chuyn nghip thu ht ngi mua.

Cng c th la chn loi selling leads v thi hn hiu lc ca Selling Lead (t 2 n 1 2 thng). Sau khi in y thng tin theo mu, nhnSubmit ng Selling Lead.

29

Chng 4: Tm kim ngi mua trn Alibaba.com nh th no?

Ngoi vic to gian hng hp dn thu ht ngi mua tm n bn, hy ch ng tm kim ngi mua trn Alibaba.com m rng c hi kinh doanh. C ba cch chnh tm kim ngi mua: 4.1 Lm th no tm ngi mua? 4.1.1 T danh mc sn phm (Category ) T trang ch alibaba.com vo th mc Sell (http://importer.alibaba.com) sau la chn Buying lead theo danh mc sn phm nh Apparel, Chemicals, Energ . Bn c th tm kim danh nhng cho mua lin quan nhiu nht ti nhng g bn ang mong mun tm.

4.1.2 Bng t kha T trang ch alibaba.com. chn mc Buyers, y l ni bn c th nhp t kha vo thanh tm kim tm nhng cho mua (Buying Leads) mi nht. Bn cng c th chn lc kt qu tm kim theo danh mc, quc gia, ngy ng v hnh thc mua.

Nhp t kha v nhn Search

30

4.1.3 T cc cho mua Buying Leads Trn thanh cng c sell trang ch alibaba.com, bn c th tm kim nhng cho mua mi nht gc pha trn bn tay phi ca trang.

4.2

Gi cho hng

Bn c th lin lc trc tip vi ngi mua t cc kt qu tm kim Buying Lead, bng cch s dng TradeManager (Bn c th xem chi tit chng 6), cng c h tr trc tuyn ca Alibaba, hoc bng cch chn Contact now v gi cho hng cho ngi mua qua mail.

Lin h vi ngi mua qua TradeManager Gi cho hng cho ngi mua

Thng qua TradeManager Lin h vi ngi mua trc tip vi TradeManager nu bn thy biu t ng Im online, Chat
31

now!. y l cch tt nht tho lun v sn phm ca bn vi nhng ng i mua v l cng l cch nhanh nht kt thc giao dch. (Xem h ng dn chi tit s dng cng c n y Chng 6. Thng qua e-mail Sau khi nhp vo phn Contact Now, ca s nh sau s hin ra v bn hon thnh mu gi th cho hng n ngi mua.

4.2.1 Nhng lu khi gi th cho hng Ngi mua c th nhn hng trm th cho hng mi ngy, v vy s rt kh m bo rng th ca bn s c ngi mua mt ti. Di y l mt s cch gi mt bc th cho hng chuyn nghip: 1)Mt tiu hp dn: Bn nn s dng mt tiu th r rng v hp dn tng s thu ht i vi ngi mua:

Mt thay i nh c th lm tiu bc th li cun hn

2)Ni dung ca th hi hng nn hng ti ngi mua Hy chc chn rng bn gi mt bo gi hon chnh, nhng phi ngn gn. Bo gi ca bn n n bao gm: Mt gii thiu ngn gn v nng lc sn xut ca cng ty bn Nhng iu khon thng mi c bn nh: iu khon thanh ton, hnh thc giao hng v bng gi Mt li mi cho nhng ln lin lc sau. Thng tin lin lc chi tit ngi mua c th lin h khi cn So snh hai th cho hng sau:
32

Bo gi A l mt v d v mt bo gi y v xc tch cha y thng tin v sn phm v thng tin thanh ton, trong khi bo gi B l m t bo gi n gin v khng y . N ch bao gm c mt a ch email v khng cung cp thng tin v bo gi.

3)nh nh km Bn c th thm ti a ba (3) hnh nh cho mi mt bo gi lm cho thng tin sn phm ca bn thm hp dn. Hy c gng a ra nhng bc nh c chp t cc gc khc nhau ca sn phm cung cp cho ngi mua mt hnh nh r rng hn v sn phm ca bn. Bn c th tm hiu thm v hnh nh sn phm trong Phn 3.2.3. 4.3 H thng nhn v tr li th

Message Center (http://us.my.alibaba.com/mcadmin/inbox/inboxList.htm) ti My Alibaba l mt cng c qun l lin lc cho php bn c th nhn v tr li th vi cc thnh vin khc trn Alibaba mt cch nhanh chng v thun tin. Thng qua cng c ny, bn c th: Qun l cc th cho mua v cho bn m t cch thun tin Lu gi tt c cc tin nhn B lc th rc

Message Center Inbox c th gi khng gii hn s lng th. Nhng bc th c gi n trong vng 90 ngy gn nht s c lit k trong Hp th n, cn cc th trc c lu tr theo th t thi gian. Th c thi hn trn hai nm s t ng b xa.

33

Message Folders: Bn c th to ti a 19 mc tin nhn gip vic tm kim d dng hn Hy click vo Add New Folder di Move to to th mc mi m th bn ch cn nhp chut vo cc ch hoc tn ca ngi gi thy c ni dung chi tit ca bc th trang Message Details. tr li th, bn ch cn click vo Reply sau tr li th. C gng s dng mt tiu d hiu, cng thm mt bi vit m t chi tit chng t cho khch hang tim nng thy cng ty bn l mt cng ty chuyn nghip.

to n tng ca ngi mua v sn phm, bn cng c th nh k m hnh nh cho sn phm bng cch nhp chut vo Attach Photo .Khi kt thc, bm vo Preview xem bc th ca bn s c gi ti ngi mua nh th no, hoc nhp vo Send gi th tr li ca bn.

34

Th bn gi cho khch hng s c lu trong Sent Box.

tm mt th c th, bn c th tm th theo tn ngi nhn, ch v ngy m th c gi i. n gin ch cn click vo menu s hin ra.

35

Chapter 5: Biz Trends

Chng 5: Cng c nh gi xu hng kinh doanh BizTrend

Biz Trends l g? Biz Trends l mt cng c phn tch nh gi hot ng giao thng trc tuyn ca doanh nghip so vi mc trung bnh ca ton ngnh thng qua vic thng k s lng truy cp ca khch h ng, s lng trang c xem, s lng hi hng t ngi muaBng cch ny, doanh nghip c th hiu r hn hnh vi ca ngi mua hng t c th ti a ha li nhun thu c t ngun vn u t v vt qua i th cnh tranh. th chi tit, nhng xu hng pht trin, trung bnh ngnh v cc ch dn, tt c s gip bn thu ht c s quan tm ca ngi mua nhiu hn bao gi ht. Biz Trends c cp nht hng tun, v th bn s lun lun c thng tin cp nht mi nht. truy cp Biz Trends, click vo thanh BIZ TRENDS sau khi vo My Alibaba.

Cc mc chnh ca Biz Trends Hin ti Biz Trends c 7 mc chnh: 1) nh gi kt qu hot ng trc tuyn ca khch hng (mc 5) 2) Xp hng t kha (mc 5.2) 3) nh gi hot ng ca cc sn phm trn k trng by sn phm ( mc 5.3) 4) My User Status (mc 5.4) 5) My Conversion Rates (mc 5.5) 6) Trend of last six months (mc 5.6) 7) My Keywords Advisor (mc 5.7)

28

5.1 nh gi kt qu hot ng trc tuyn ca khch h ng Trong phn ny, bn s tm thy thng tin ca bn v: - Customer Views: o lng s lt sn phm, cho bn ca bn hin th trong trong cc kt qu tm kim ca ngi mua trong tun qua. - Customer Clicks: S ln khch hng click vo cc sn phm v thng tin cng ty trong kt qu tm kim v cc danh mc ngnh hng trong tun qua. - Inquiries: S lng th hi hng m bn nhn c t nhng ngi mua v sn phm v Selling Leads trong tun qua. Trong mi mc, bn c th c c cc s liu c thng k theo cc nc v vng lnh th hoc so vi kt qu trung bnh ca ngnh trong tun va qua. thay i khung thi gian xc nh theo tun hoc xem cc d liu ca bn trong su thng qua, s dng tr nh n th xung gc trn bn phi ca trang. Bn cng c th lc bng Category bn cnh Customer Activity u trang. Cc bc thnh cng: Nu Customer Views & Customer Clicks mc trung bnh Danh sch sn phm ca bn khng nhn c s ln xem v nhp chut. Hy th ng thm nhiu sn phm mi v Selling Leads tip cn nhiu hn n khch hng. Tm hiu cch thc mc 3.1 & 3.4 Sn phm ca bn ang c khch hng ch nhng t l nhp chut thp hn mc trung bnh ca ngnh cho thy thng tin v sn phm ca bn ch a hp dn c ngi mua. Hy c gng tp trung lm ni bt thng tin v sn phm ca bn. Tm hiu cch thc mc 3.2 Thng tin v sn phm ca bn tt, nhng ti a ha vic tip xc vi ngi mua, hy th tng mc hin th cc sn phm v Selling Leads nhiu hn. S ln xem v nhp chut vo cc nhiu hn mc trung bnh nhng t hn mc ca cc thnh vin Gold Supplier ng u. Bn cn n lc hn na trong vic tng mc hin th cc sn phm v cc cho bn (Selling Leads) v cung cp nhng thng tin y , thu ht c s ch ca khch hng. S .. ln c xem v nhp chut cho cc sn phm ca bn vt qua c cc thnh vin Gold Supplier ng u. Rt tt, tuy nhin, bn vn nn tip tc ng thm sn phm mi vi nhng thng tin cht lng, m bo v tr u tin ca bn trong kt qu tm kim

Nu Customer Views > Industry Average nhng Customer Clicks mc trung bnh ngnh

Nu Customer Views mc trung bnh nhng Customer Clicks > mc trung bnh Nu Customer Views & Customer Clicks > mc trung bnh < mc ca nhm ng u

Nu Customer Views & Customer Clicks > mc trung bnh > mc ca nhm ng u

5.2

Xp hng t kha
29

Nu bn ang s dng dch v Keyword Ranking, bn c th nhn c tt c cc thng tin lin quan n cc th hng t kha trong phn ny. Nu bn khng p dng cho loi dch v n y, bn s thy trang sau y:

Mun s dng dch v . c c Keywords Ranking cao cp hn ng k theo a ch email: goldsupplier@member.alibaba.com 5.3 nh gi hot ng ca cc sn phm trn K trng by (Product Showcase)

Sn phm c trng by ti k trng by Product Showcase s c c hi tip cn ngi mua tim nng trn ton th gii cao gp 8 ln vi so vi cc sn phm thng thng. L thnh vin Gold Supplier Phin bn quc t, bn c th a 2 hoc nhiu hn sn phm vo Product Showcase ty thuc vo mc thnh vin. bit thm thng tin chi tit, bn c th gi e-mail v theo a ch: goldsupplier@member.alibaba.com bit nhng sn phm trong K tr ng by c xem bao nhiu ln, hy click vo mc Product Showcase Activity ca Biz Trends.

Nu bn cha c bt k sn phm no trong Product Showcase, hy thm sn phm bng cch vo My Alibaba (http://us.my.alibaba.com/) ti a ha c hi tip cn vi ngi mua trn ton th gii! 5.4 My User Status Mc ny s thng bo tnh trng s dng Alibaba.com ca bn, bao gm:
30

Newly Added Products: S lng cc sn phm mi c hin th trong tun va qua. Times Product Modified: S lng cc sn phm c sa i v c ph duyt trong tun qua. Newly Added Selling Leads: S lng Selling Leads chnh sa v trnh duyt trong tun trc. Reposted Selling Leads (theo ngy): S ngy m bn ng li Selling Leads trong tun qua. Days Signed in to My Alibaba: S ngy m bn ng nhp vo My Alibaba trong tun qua. TradeManager Usage (theo gi): S gi m bn ng nhp vo TradeManager trong tun qua.

31

Chapter 5: Biz Trends

So snh tnh trng s dng Alibaba.com ca bn:

Nu Newly Displayed Products Average mc trung bnh ngnh

Hin nay, s lng sn phm c hin th ca bn t hn so vi cc thnh vin Gold Supplier mc trung bnh. iu c ngha l bn ang ng sau i th cnh tranh ca bn. ni bt v ginh c nhiu c hi kinh doanh hn, hy ng tht nhiu sn phm v cho hng cht lng. Hin nay, bn c nhiu sn phm hin th h n so vi Gold Supplier mc trung bnh nhng li thp hn cc thnh vin Gold Supplier ng u. Hy ng nhiu sn phm v cc cho bn hn bt kp v vt qua cc i th cnh tranh.

Nu Newly Displayed Products > Industry Average < Top 10 Average

Nu Newly Displayed Products > Industry Average > Top 10 Average

Hin nay, lng sn phm hin th ca bn nhiu hn Gold Supplier mc trung bnh v c nhng thnh vin Gold Supplier ng u. duy tr v tr ng u, bn nn thng xuyn cp nht thng tin v sn phm v cc cho bn, ti a ha li ch thu c t dch v ca Alibaba.com. .

5.5 My Conversion Rate Trong phn ny, bn c th xem: CTR:(Click-through Rate): y l t l truy cp (Buyer Clicks) v s ln c hin th (Buyer Views) ca cc sn phm ca bn khi ng i mua s dng cng c t m kim hoc tm kim theo ngnh hng trong mt khong thi gian c th. Inquiry Rate: T l gia s lng th hi hng trn s ln ngi mua nhp chut vo sn phm ca bn trong mt khong thi gian c th. Cng nh vi cc mc khc, bn c th so snh cc t l ny vi mc trung bnh ca ngnh v xem cc t l ny theo ngnh hoc theo ngy. tng CTR hoc lng th hi hng, bn c th xem thm hng dn mc 3.2.

32

5.6 Trend of six months

Phn ny c bit hu ch trong vic phn tch cc xu hng tt c cc s liu trong su thng qua, bao gm: Customer Views Customer Clicks Inquiries CTR (Click-through Rates) Inquiry Rates My User Status data n gin ch cn nhp chut vo mc bn quan tm v c th lc theo ngnh hng nh trnh n th xung trong trng hp cn thit.

33

Chapter 5: Biz Trends

5.7 My Keywords Advisor Trong phn ny, bn c th xem: Buyer Hot Keywords: y l 10 t kha hay c ngi mua s dng nht tm kim cc sn phm trong ngnh hng ca bn. My Hot Keywords: y l 10 t kha hay c ngi mua s dng nht tm kim cc sn phm bn trng by. Bn cng c th xem cc thng tin thng k trong vng 6 thng gn nht hoc theo ngnh.

34

Mo thnh cng

Nu Hot Keywords ca bn= 0

Bn c bt k sn phm no c hin th, v vy chng ti khng th phn tch th hng t kha ca bn. Bn hy ngay lp tc ng y thng tin v sn phm v cc cho bn ca mnh trnAlibaba.com, nh vy th ngi mua mi c th tm thy sn phm ca bn. Bn nn ng nhiu sn phm hn vi cc t kho khc nhau, c bit l nhng t kha hay c ngi mua s dng nht (Buyer Hot Keywords) tng mc hin th cho sn phm ca bn tr c nhng ngi mua hng tim nng trn ton th gii. L mt Gold Supplier, bn c th thm 3 t kha cho Display Products ti My Alibaba mi sn phm. V vy, hy ng tht nhiu sn phm v cho hng vi y cc t kho ca ring bn v nhng t kha m ngi mua s dng nhiu nht . Bng cch ny, ngi mua s d dng tm thy bn.

Nu Hot Keywords ca bn< 5

Nu Hot Keywords ca bn khc vi Hot Keywords ca ngi mua

35

Chapter 6: TradeManager

Chng 6: TradeManager
6.1 TradeManager l g?

TradeManager l cng c giao dch trc tuyn ca Alibaba.com cho php cc i tc thng mi tim nng bit bn ang trc tuyn v sn sng giao dch. Bn cnh vic nhn tin, video hi ngh, v cc chc nng gi ti liu khc, TradeManager cng tch hp cc cng c dch thut tc thi lm cho vic giao tip d dng m khng gp bt c ro cn ngn ng no, do c th tin ti tha thun nhanh h n. Hy ng nhp vo TradeManager ngay nhn c: Nhiu th hi hng hn: Theo thng k cho thy cc thnh vin thng xuyn ng nhp vo TradeManager s nhn c nhiu yu cu hn t pha ngi mua. Lin h nhanh chng vi Ngi mua: Khng cn ro cn v vn thi gian, khng gian, bn c th tr chuyn vi h trc tip bng cch s dng TradeManager. Main Menu Set your TradeManager status here Get the latest Trade Leads Search for contacts and Trade Leads Access My Alibaba View Trade Alerts Contact Groups

Message history

TradeManager l cng c giao dch min ph cho tt c cc thnh vin trn Alibaba.com. Bn c th ti TradeManager t a ch sau: http://trademanager.alibaba.com hoc t trang ch ca Alibaba.com. lm nh vy, bn ch cn truy cp vo 'My Alibaba, ri Download TradeManager t gc trn bn phi ca trang. Khi vo c trang TradeManager (http://trademanager.alibaba.com), Bn hy truy cp vo Download Free v bt u ti chng trnh v.

36

6. Cch thc ti v ci t Trade Manager

Bn s thy mt ca s hin ra nh sau:

Chn Run bt u qu trnh ci t, hoc lu tp tin vo my tnh ca bn nu bn mun ci t TradeManager sau. Hy chc chn phi nh ni lu cc tp tin c th tm thy n d dng (thng thng nn Desktop). Trc khi ci t TradeManager, hy chc chn rng my tnh ca bn p ng cc yu cu ti thiu sau y: Windows 98 (2nd version), 2000, XP hay Vista Browser: Internet Explorer 5.5 hoc cao hn 300 MHz processor 64 MB RAM

37

Chapter 6: TradeManager

50 MB trng trn cng Kt ni Internet (dial-up ti thiu 33,6 kbp /s modem hoc bng thng rng c, c p hoc DSL.) Ch : Chng ti ngh bn ng phn mm chn virus ca bn trc khi ci t chng trnh TradeManager. ng lo lng v TradeManager l mt chng trnh to ra v pht hnh bi Alibaba.com nn c m bo Khi tp tin ti v, nhp p vo tp tin bt u ci t TradeManager vo my tnh ca bn. Chn'Agree' sau khi bn c v ng vi cc iu khon v iu kin, v sau lm theo hng dn trn mn hnh hon tt vic ci t. 6.1.1 ng nhp ng nhp vo TradeManager, s dng cng mt tn truy cp (Member ID) v mt khu m bn s dng ng nhp vo My Alibaba. Nu bn mun TradeManager nh Member ID v Password, kim tra Remember Me v Save Password. Bn cng c th nh du vo Auto Sign in nu bn mun TradeManager c khi ng mi khi bn bt my tnh . Cng ng nhp thng xuyn vo TradeManager, th cng c nhiu ngi mua c th lin h vi bn d dng bt c lc no.

Alibaba.com

ng nhp ID hoc email in password ging trong khi ng nhp vo My Alibaba

38

6.1.2 Thm Contacts Contacts l nhng ngi bn thm vo danh sch lin h ca bn. Khi ln u ti n vo TradeManager, danh sch ngi lin lc (Contact List) s trng khng. tm ngi mua v cc nh cung cp thm vo Contact List, chn danh mc Contacts sau click vo Search Alibaba.com, nhp tn mt sn phm hoc 1 cng ty vo tm kim, sau nhn nt Search.

Mt ca s mi s m ra cc kt qu tm kim. Hy truy cp vo biu tng Add contact bn cnh Contact Now thm vo danh sch lin lc ngi bn mun giao dch. Mt cch khc thm vo danh sch lin lc ca bn l click chut vo Add trong khi bn ang tr chuyn trong TradeManager. Ngo i ra, nu bn bit ID thnh vin ca ngi bn mun thm, vo Add a contact t Contacts. 6.1.3 Chat Online gi tin nhn cho mt ai trong Contact List, nhp p chut vo tn lin lc trong Contact list. Mt ca s hp thoi s xut hin, bn c th nhp tin nhn ca bn vo pha di bn tri v Send.

Click gi 1 file ti liu

Quick Message Template Cng c dch sang ting Anh,Trung, Nht Nhn vo y tm im thng tin lin h thnh vin Alibaba.com Ty chn

c hng dn thm v cch s dng TradeManager, v o http://trademanager.alibaba.com

39

Chng 7: Trade Alert

Trade Alert l g? Trade Alert l mt cng c min ph cho php bn cp nht thng tin v sn phm mi nht, cc thng tin v ngi mua, ngi bn trn Alibaba.com nh vic gi th thng bo trc tip vo a ch e-mail ng k ca bn.

Bn c th la chn cc thng tin sau nhn thng bo: thng tin v Sn phm (Products), thng tin v Cng ty (Companies), v thng tin v cc Cho mua (Buying Leads). 7.1 ng k nhn cc bn tin thng mi Trade Alert nh th no? ng k Trade Alert, vo My Alibaba > Account Settings > Subscriptions > Trade Alert.

Tip theo, nhp cc t kha sn phm (Product Keywords) theo mu, l cc t kha m bn mun tm kim trn Alibaba.com:

43

Mt cch khc ng k v o Trade Alert l t pha bn phi ca danh mc sn phm trong kt qu tm kim, ch cn nhp a ch email ca bn v o email box, bm vo Subscribe v sau lm theo hng dn trn mn hnh:

Nu bn ng k Trade Alert y vi a ch email ng k ca bn cho Alibaba.com, bn s c yu cu ng nhp vo ti khon ca Alibaba u tin

Trong khi , nu bn nhp a ch email khc trong hp ng k, bn s thy m n hnh hin ra nh sau:

44

Lu : Cc Product Keyword y c to ra t ng bng cch kt hp cc t kho bn t m kim thng qua Alibaba.com. Nu bn ng k v o Trade Alert vi a ch e-mail cha c ng k, bn c th sa i trc tip cc t kho t email ng k trade Alert. 7.2 Qun l Trade Alerts 7.2.1 Qun l Keywords Theo ng dn My Alibaba > Account Settings > Subscriptions > Trade Alert. thm t kha mi trong Trade Alert, nhn add new keyword sa Product Keywords, nhn Edit . xa mt t kha t Trade Alert, nhn Delete

7.2.2 Qun l Delivery Options Theo mc nh, bn tin thng mi Trade Alert c cp nht hng ngy vi cc bc th in t c nh dng HTML, v cc bn tin s c gi trc tip n a ch email m bn ng k vi Alibaba.com. Bn c th thay i mc thng xuyn nhn cc bn tin thng mi ny theo ngy hoc theo tun vi nh dng email ca bn l HTML hay vn bn. Bn cng c th ng k mt a ch email khc vi a ch email bn ng k vi Alibab.com nhn cc bn tin thng mi (Trade Alerts). Ch : Trade Alert s gi n email bn ng k trn Alibaba.com.
45

Thay i a ch nhn Trade Alert: ng nhp My Alibaba, hoc nhp vo ng link Manage My Trade Alerts bt k email Trade Alert no m bn nhn c.

Ch : Product Category Filter gip cho Trade Alerts lc ra thng tin lin quan n nhng ngnh hng bn la chn. Region Filter gip cho Trade Alerts lc ra nhng thng tin lin quan n nhng thnh vin nm trong khu vc bn la chn.

Sau khi nhn OK, s hin ra:

Sau nhn Save, bn s bt u nhn Trade Alerts qua email vi ni dung mi nht lin quan n ni dung bn la chn trn Alibaba.com.
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Chapter 8: Online Security

Chng 8: Giao thng an ton

Alibaba lun n lc m bo cho nhng giao dch trc tuyn c din ra mt cch an to n, tuy nhin, vn c nhng trng hp m bn s phi i mt vi nhng k la o tr n Alibaba. Mt s thnh vin trn Alibaba.com cng thng bo v trng hp nhn c email hoc mu tin nhn yu cu cung cp thng tin c nhn nh mt khu, s th tn dng hoc thng tin ng k. Mc d nhng thng bo ny dng nh xut hin t Alibaba.com, nh ng xin lu rng Alibaba.com khng bao gi yu cu bn cung cp mt khu, thng tin th tn dng, hoc bt k thng tin nhy cm khc trong mt email hay tin nhn. Nu bn nghi ng l mt hnh vi la o, xin vui lng lin h vi nhm Dch v Khch hng (service@service.alibaba. Com) ca chng ti ngay lp tc. Ba yu t quan trng gip bn trnh b la o chnh l s nhn thc, s gio dc v s cnh gic. Hy lun thn trng khi bn nhn c cc yu cu i hi cung cp thng tin c nhn nhy cm. Trong phn ny, chng ti s hng dn cho bn lm th no ti khon trn Alibaba.com ca bn c an ton. Mc ca Bo mt ca bn n u? Alibaba.com c th gip bn kim tra mc an ton ti khon ca bn ti bt k thi im no. kim tra, bn hy vo My Alibaba > Account Settings > Security Levels.

ci thin mc bo mt ca t i khon, hy lm theo nhng li khuyn n gin sau: S dng mt s kt hp ch ci v s trong mt khu ca bn t mt cu hi bo mt bo v mt khu ca bn khi b n trm To Alibaba.com Sign-in Seal bo v mt khu ca bn khi s la o Ti Security Control v bo v mt khu ca bn khi viruses bit 10 li khuyn hng u cho giao thng an ton, hy truy cp vo ng dn sau http://www.alibaba.com/trade/servlet/page/static/safetrade/tips. Bn cng c th cp nht thng tin mi nh t v giao thng an ton, bo mt ti khon v cc vn an ninh trc tuyn khc tr n Trung tm Giao thng an ton ca Alibaba.com (http://resources.alibaba. com/trade_safe/home.htm).

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Thng tin chi tit: Lm sao trnh nhn phi th rc Phn 8.1 Lm sao trnh mt thng tin ti khon cc nhn Phn 8.2 Lm sao trnh la o v tranh chp thng mi Phn 8.3 8.1 Lm sao trnh nhn phi th rc Th rc (spam) hay cn c gi l unsolicited bulk email (UBE), l nhng email khng mong mun v thng cha ng ni dung thng mi, c gi n 1 s lng ln ngi nhn. trnh nhn c spam trong ti khon trn Aliababa.com hy theo nhng bc hng dn sau: 8.1.1 Cc cng c chng spam t ng Cc cng c chng spam ca My Alibaba s t ng a spam trc tip vo Junk Folder. Tuy nhin, nu bn mun kim tra xem email c thc s l spam khng, hy nhn vo biu tng Junk Folder xem li cc email bn trong

8.1.2 Thng bo Junk n Alibaba.com Nu bn nhn c mt spam trong hp th ca bn hy nhp vo hp bn cnh l Report Junk gi thng bo ti Alibaba.com.

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8.1.3 a ngi gi Spam vo Block List Block List trong My Alibaba > Contacts cho php bn lc ra cc th bn khng mun nhn bng cch chn cc bc th ny theo Member ID hay mt a ch email hoc quc gia. Xin l u : Khi bn chn mt ai , bn s khng nhn th m bt k bc th no t ngi na, v tt c cc bc th t ngi gi s c xa mt cch t ng.

8.2 Lm sao trnh mt thng tin ti khon cc nhn Email spoofing l mt hot ng gian ln. Thng th ng trong cc bc th ny th a ch v phn u ca th b thay i sao cho ging nh l c gi t cc a ch khc nhau. Email Spoofing ph bin di dng cc n ngun gc v gy kh khn cng nh rc ri cho ngi nhn v c ngi b n cp a ch e-mail.

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8.1.2 V d v spoof emails: 1) Thng bo thanh ton

Alibaba.com n thun l mt sn thng mi in t v khng can thip vo cc giao dch c nhn

Tn phng ban sai

Sai ng link

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Chapter 8: Online Security

2) Xc nhn ti khon trn Alibaba.com

Stress urgency and threaten your Alibaba.com account status Impersonal greetings Fake links or URLs Stress urgency and threaten your Alibaba.com account status

Hy nh rng, Alibaba.com s khng bao gi yu cu bn cung cp thng tin t i khon trong email tr phi bn gp vn trong t i khon v ch ng lin lc trc. xem thm cc mu khc hy theo ng dn sau: http://www.alibaba.com/trade/servlet/page/static/safetrade/samples. 8.2.2 Message Fraud Mt s thnh vin Alibaba.com thng bo nhn c th t nhng ngi khc nhau t xng l nhn vin ca phng An ton giao thng Security Dept ca Alibaba ngh cung cp ID v mt khu qua TradeManager. Xin vui l ng khng tr li cc th ny. Ghi nh rng: Alibaba.com khng bao gi yu cu bn cung cp thng tin v pa ssword, thng tin th thanh ton hay cc thng tin nhy cm khc trong mt email hay tin nhn, tr khi bn gp vn trong t i khon v ch ng lin h trc. Nu bn a ra cc chi tit c nhn ca bn lin lc vi mt i tng ng ng, hy thay i mt khu ca bn ngay lp tc. nhn c s tr gip, lin h vi chng ti trc tip ti service@service.alibaba.com. Sau y l mt v d yu cu cung cp thng tin thng qua tin nhn tr n Trade Manager:

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Chapter 8: Online Security

8.3

Lm sao phng trnh la o v tranh chp thng mi

Hai bin php an ninh b sung tr n Alibaba.com bo v ti khon ca bn Sign-in Seal v Security Control. 8.3.1 Sign-in Seal: Sign-in Seal l thng ip c o hoc hnh nh c th gip bo v ti khon ca bn t cc trang web la o. Phishing (fraudulent) l cc trang web c thit k n cp mt khu hoc thng tin c nhn. Sau khi to mt Sign-in Seal cho my tnh ca bn, bn c th chc chn rng bn ang hot ng trn trang web Alibaba.com b ng cch kim tra biu tng an ton trn my tnh ca bn. Nu Sign-In Seal khng c hin th trn trang ng nhp ca Alibaba.com, c th bn ang truy caapj vo mt trang web Alibaba.com gi.

Chapter 8: Online Security

Sign-in Seal ch c lu li trn my tnh m bn s dng to ra n. Nu bn s dng nhiu my tnh hoc trnh duyt truy cp vo Alibaba.com, bn s cn phi to mt Sign -in Seal cho tng my tnh. Lu : Khng bao gi to mt Sign-in Seal trn mt my tnh cng cng. 1) Lm th no to Sign-in Seal Trong ca s ng nhp, nhn Prevent Password Theft gc phi trn cng. Nhn Create a Text Seal hoc Upload an Image. Nhp on vn hay hnh nh cho my tnh ca bn .

on vn Sign-in Seal: Nhp n 3 dng, k t cho mi dng To mt tin nhn duy nht m rt kh on Khng c bao gm mt khu

Hnh nh Sign-in Seal: Hnh nh phi nh dng JPEG (JPG) Phi c dung lng nh hn 1MB Khng c bao gm ID hoc mt khu

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Chapter 8: Online Security

im quan trng: Khng c bao gm ID hoc mt khu trong vn bn.

2) Thay i / Xa Sign-in Seal Thay i Sign-in Seal: Trang ng nhp ca Alibaba.com C l i c k Sign-in Seal Click Change your Sign-in Seal now

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Chapter 8: Online Security

xa Sign-in Seal, click Remove.

8.3.2 Security Control Security Control l mt cch khc bo v ti khon ca bn trn Alibaba.com khi nn trm cp mt khu. ti Security Control, chn Secure Sign In trn trang ng nhp ca Alibaba.com. Ci t Security Control theo cc b c sau:

Click vo bt c ni no trn Secure Sign in bt u ci t. Click Install ActiveX Control v ca s Install s xut hin. Sau khi ti v thnh cng Security Control, bn s thy trn trang My Alibaba:

Netscape Communicator 4.X - Click Edit, and then Preferences. Click Advanced. Check Accept All Cookies. 53

Chng 9: Nhng cu hi thng gp

9.1 Li trong ng nhp 9.1.1 Qun Password/ID ly li mt khu, hy lm theo cc bc sau: 1) Click Sign in trn trang ch Alibaba.com 2) Click Forgot your password? trong Sign in 3) Nhp Member ID hoc email address v click Next Nu bn t mt cu hi bo mt: a) Tr li security question t t trc v nhn Submit b) Nu bn tr li cu hi bo mt ca 'chnh xc, h thng ca chng ti s gi email ti a ch email ng k ca bn vi nhng d ng ch sau y: Alibaba.com Password Assistance c) Nhp vo lin kt t to mt mt khu mi. Nu bn cha t cu hi bo mt: a) Click Forget the answer? Click here b) H thng ca chng ti s gi email ti a ch email ng k ca bn vi nhng d ng ch sau y: From Alibaba.com: Password Instruction c) Click vo Cu hi an ton v tr li sau to li password mi Hoc bn c th gi email trc tip n service@service.alibaba.com. Nu bn qun Member ID, xin vui lng gi email n service@service.alibaba.com km tn cng ty ca bn, a ch email ng k v cc chi tit lin lc. 9.1.2 Khng th ng nhp

1)Li Cookie trnh li cookie, bn c th l m cc bc sau gii quyt vn : http://news. alibaba.com/article/list/1/cookie%2522help%2523center%2522.html. V nu mt li cookie xy ra, bn c th l m theo cc bc sau gii quyt n: Internet Explorer 7.0 - Click Tools; chn Internet Options; nhn General v Delete; Delete cookies Internet Explorer 6.0 - Click Tool/Internet Options; Click Delete Cookies & Delete Files; Click Security, chn Default; Click Privacy, v chn Medium. Internet Explorer 5 - Click Tool/Internet Options; Click Security; Click Internet zone. Chn mc an ton High. Hoc click Custom Level, di chuyn n Cookies, v click Enable cho c hai la chn cookier. Internet Explorer 4.x - Click View, chn Internet Options. Click Advanced. Di chuyn ti Security. Di Cookies, click Always accept cookies.

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Chapter 9: Frequently Asked Questions

Nu bn vn khng th gii quyt vn ny, xin vui lng xc nh v tr th mc m h thng ca bn c ci t, v d: C: Windows. hy vo th mc Cookiesv Temporary Internet Files. Sau delete Tt c file c tn Cookies. Xin vui lng khi ng li my tnh sau khi kt thc. 2) Li server Vn c th pht sinh khi do nghn mng hoc khi ng li my ch . i khi n c th gy ra bi mt vn trnh duyt trn my tnh ca bn, c bit l nu bn ang s dng mt tr nh duyt khng phi l Internet Explorer hoc Netscape. Nu vn ny ch tn ti trong nhng trang web c th, nguyn nhn c th do li trong trang web ring. gii quyt nhng vn n y, xin vui lng thng bo cho Alibaba.com D ch v khch hng ti service@service.alibaba.com. Nu mun vo c 'My Alibaba, bn s cn phi cung cp ID v mt khu. 9.2 Li ng sn phm 9.2.1 Sn phm khng c ph duyt Tt c cc thng tin c ng trn Alibaba cn phi c kim tra ni dung v tnh chnh xc. Qu trnh ph duyt c th mt n 24 gi. Nu sn phm ca bn khng c ph duyt, hy kim tra xem chng c ph hp vi cc quy nh v sn phm ca Alibaba.com hay khng (http://news.alibaba.com/article/help/detail/help/100105711-1-1-product-restrictionsprohibitions.html) hoc kim tra Return Reason trong My Alibaba.

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9.2.2

Sn phm ng nhng cha c hin th

1) Approval Pending: Tnh trng ny c ngha l sn phm ca bn ang ch ph duyt bi Alibaba.com. Qu trnh ph duyt thng thng mt 24 gi.

2) Not on Display: tnh trng ny c ngha l sn phm ca bn c ph duyt nhng doanh nghip cha mun hin th ln web.

hin th cc sn phm n y: ng nhp My Alibaba Click Manage Products trong phn Selling Tools Chn nhng sn phm trong mc On Display v nhn Change display hin th chng. Thng tin sn phm ca bn s c cp nht trong vng 24 gi. 9.2.3 Khi phc sn phm b xa ng nhp vo My Alibaba Click Trash trong mc Selling Tools Chn sn phm cn khi phc Click Restore

khi phc li sn phm:

Sau khi ph duyt, cc sn phm ca bn s c hin th trn website trong vng 24 gi. Xin lu : bn ch c th cho hin th cc sn phm c c ph duyt t sau thng 8/ 2007. i vi nhng sn phm trc , chng khng cn trong c s d liu v khng th c hin th.

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Chapter 9: Frequently Asked Questions

9.2.4 Thay i kch thc ca hnh nh Kch thc ti a ca hnh nh sn phm l 200KB. Nu bn c mt hnh nh c kch thc ln hn 200KB, bn c th thay i kch c n bng cch s dng mt cng c nn h nh nh trong Microsoft Windows: M tp tin hnh ca bn vi Drawing Tool Nhn Ctrl+W Sa i t l phn trm ca 'H' v 'V' cho ph hp Click OK Nhn Ctrl+S lu hnh nh chnh sa 9.3 Li khi s dng TradeManager 9.3.1 Khng th ng nhp Nu bn ang s dng ID v password ging trong ID m bn ng nhp My Alibaba nh ng khng th ng nhp vo TradeManager, hy kim tra: 1) My tnh ca bn c kt nI Internet th nh cng cha? 2) Bn ci t proxy ng cha? kim tra, bn c th lm theo cc bc sau: M trang web Alibaba . Click Internet Options. Click Connection. Click LAN settings. Nu 'Lan Settings' c chn, vi a ch v ci t cng, c ngha l trnh duyt ca bn ang s dng proxy. Hy lm theo nhng bc sau c th s dng TradeManager: Nhp Preferences trong File . Chn Use Proxies sau khi nhn Connection. Chn Use Http Proxies (hoc chn Default Browser Setting). in Server v Port thch hp. 3) Firewall my tnh ca bn c cho php truy cp v o TradeManager khng? 9.3.2 Ti TradeManager nhng khng th s dng c: Nguyn nhn c th gy ra bi: TradeManager khng c ci t thnh cng Hy th tt ca chng trnh chng virus v ci t li TradeManager. Trnh duyt b thay i khi truy cp vo mt website khc . Nu bn ang s dugnj trnh duyt Internet Explorer, hy lm theo cc bc sau: Click Tools trn thanh Menu v chn Internet Options Click Delete Cookies sau chn Delete Files Click the Security trong mc Security Chn Default Level khi phc li cc phn ci t Click the Privacy trong mc Privacy Chn Default khi phc li cc phn ci t Chn Advanced trong mc Advanced Chn Recover khi phc li cc phn ci t. Nu bn ang s dng mt tr nh duyt khc ngoi IE, xin vui lng gi cc trnh duyt v phin bn s chnh xc service@service.alibaba.com chng ti c th gip bn t m ra gii php ng. 56

Thng tin lin h Cng ty C phn u t v Cng ngh OSB Tng 1, s 352 Gii Phng, H Ni Tel : ( 84-4 ) 36404 069 (ext:22) Fax : ( 84-4 ) 36403 669 Email : customer-care@osbholding.com Y!M : dinhdung034@yahoo.com

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