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Corporate Mobile Readiness Report

Corporate Mobile Readiness Report

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Published by Cory Merrifield

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Published by: Cory Merrifield on Dec 19, 2012
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Corporate Mobile Readiness Report
An analysis of the Fortune 500's presence on the mobile web 
- Ed Newman, VP Strategy
Contributions by
- iMomentous Team
There is no disputing the fact that more and more people are accessing the web from mobile devices, and the pace is accelerating. In this report we score and rate the mobile web presence of the Fortune 500. Our findings reveal that corporations are woefully unprepared for this inevitable shift. From our analysis we also identify common pitfalls and draw conclusions regarding the opportunities and implications of the mobile trend.
©
2012 iMomentous All rights reserved
 
Corporate Mobile Readiness Report |
©
2012 iMomentous All rights reserved
1
 
Corporate Mobile Readiness Report |
©
2012 iMomentous All rights reserved
1
Table of Contents
Table of Contents
............................................................................1
Introduction
......................................................................................2
Methodology
....................................................................................4Criteria & Definitions .....................................................................5Scoring Methodology ....................................................................6
Findings
............................................................................................7Ratings .........................................................................................8Examples .....................................................................................9General Observations ..................................................................10Pitfalls & Lessons Learned ...........................................................12
Conclusions
......................................................................................14
Acknowledgements
........................................................................16
Appendix A - CMRi Data by Comany Name
..............................19
Appendix B - CMRi Data by Score
..............................................40
 
Corporate Mobile Readiness Report |
©
2012 iMomentous All rights reserved
Imagine
if 70% of the Fortune 500 had no corporate web site and only10% had a corporate careers section on the web. That is what it was like in1995. Today, nearly 90% of the Fortune500 do not have a corporate career siteoptimized for the mobile web. That isastounding, particularly with the amountof data telling us that the mobile web isnot only the future, it is already thepresent. Whenyou look at the statisticsthere is no question that the use of smart phones and mobile devices toaccess the web is significantly on the rise. Here is a snapshot of somerelevant facts that were recently assembled and published byHRExaminer
: 
Every economically viable human being on the planet owns a mobiledevice. (TomiAhonen)73% of Americans use their mobile devices to text and take pictures, 44%to access the Internet, and 38% to send/receive email. (Pew Internet &American Life Project)Half of all American adults use a smartphone (Pew)By the end of this year, there could be more smartphones on the planetthan humans, and by 2016 there could be 10 billion smartphones. That
ʼ
s1.4 mobile devices per capita.(Mashable)91% of all U.S. citizens have their mobile device within reach 24/7. Mobiledevices replace wristwatches and alarm clocks. (Fiddlefly)Half of all adult cell owners (51%) had used their phone at least once toget information they needed right away. (Pew)The growth of the iPhone is 10 times faster than the growth of AmericaOnline. (Nielsen)
 
After reading this report you will be able to identify where you rank among the Fortune 500 and clearly see the actions to take in order to improve.
Introduction

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