show teen drivers are particularly at risk. While 97% of teens say they know texting while driving is
dangerous, 75% say the practice is “common” among their friends, according to a recent AT&T survey
The survey also found almost all teens (89%) expect a reply to a text or email within five minutes or less, and 77% of teens report seeing their parents text while driving.
Texting is so dangerous because it takes a driver’s eyes off the road for an ave
rage of 5
seconds. At 55 mph, that’s like driving the length of a football field completely blind. Those who send
text messages while driving are 23 times more likely to be in a crash. As part of this ongoing initiative, AT&T earlier this year teamed up with DRIVE SMART Virginiato host a series of events across the Commonwealth to remind young drivers about the dangers of texting while driving. Thousands of students statewide participated in events that allowed them to seethe consequences of texting
while driving and sign AT&T’s pledge not to text and drive.
"We know that teens are among our most vulnerable drivers, and that extra measures must betaken to insure that they develop safe driving habits," said Janet Brooking, executive director of DRIVESMART Virginia. "Through our partnership with AT&T, thousands of Virginia teens participated in the"It Can Wait" campaign. We commend AT&T for their commitment to saving lives and making a
difference on the roadways of Virginia.”
AT&T’s “It Can Wait” pub
lic awareness campaign is comprised of several key initiatives, including:
Encouraging its 240,000 employees to take the pledge and, in turn, urge all people to committhat they will never text and drive. On an average day, AT&T retail store and call center employees speak to customers more than 500,000 times.
Working with TV and music celebrities to deliver a strong no-texting-while-driving message viaTV ads, concerts, public appearances, Twitter and Facebook.
Launching an aggressive social media campaign with advertising on Facebook and Twitter toencourage Americans to take the pledge and to share their pledges with their friends via socialmedia.
Educating the public using TV ads on the dangers of texting while driving that will run duringhigh-profile events and teen-focused programs.
Working to provide a toolkit of no-texting-while-driving information to every high school in thecountry.
Challenging device makers and app developers to work with AT&T so that all devices include apre-loaded, no-text-and-drive technology solution as soon as possible.
so thatanyone with access to the Internet can experience the dangers of texting while driving.