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How is unique?
Community through “ROOVs”
!
A ROOV is anything that a person has done, is doing or wants to do.
!
It’s a
 shared experience
,
 activity 
or
 passion.
 
Getting People Online to Get Them Offline
!
Gatherings foster *real* community.
!
People within churches meet frequently yet crave community.
A Social Extension of
!
Who really needs *yet another* social network?
!
ROOV was amongst the 1st wave of sites to integrate with Facebook.
!
Leverages Facebook’s “social graph.”
!
Activity on ROOV is virally distributed via Facebook.
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