CMD Address on
SEA TV NETWORK
By: Akashdeep Saxena 085 and Swati Sinha 152(Turnitin: zero percent similarity)
About the company
SEA TV NETWORK is a reputed name in the city of Agra when it comes to television servicesand local media. Being an ISO 9001: 2000 certified company trading on the BSE, its majoroperations consist of providing Multi System Operator services to the various local cableoperators of the city and areas around. Due to good planning and implementation of incoming technologies, SEA TV has been able to register a commendable growth rate andbecome the undisputed leader in its city of operations.
a. Macroeconomic Outlook
The media and entertainment industry in India is on a growing track with the last yearshowing 12% year on year growth. Its net worth now stands at a considerable INR 728bn.Due to growing penetration in the tier II and III cities, the growth has been constant for thelast few years along with inflow of various new media business. The industry is expected toshow a healthy growth of 15% in the coming year.The industry is seeing new domains such as animation, VFX, digital media and new mediataking up larger part of the market share than ever before. Moreover, after the phase 3licensing, radio is certain to show a considerable growth in a very short time. Thoughdeclining, print will still be the second most important medium. Not only these, the filmindustry has well has been able to post impactful results with number of films crossing theRs 100cr mark on the box office and even the cable and satellite rights reaching a whoppingRs 30cr plus as per the latest FICCI report.Thus at a total spend of Rs 30,000 crore for 2011, the spend on advertisements is expectedto grow by 13% yet again in the coming fiscal, though it may be lesser than the 17% itrecorded last year.
As TRAi has cleared way for organized cable distribution after its recent enforcement of conditional access and digitization in the metros, the cable market has emerged as a highlyattractive area for business. Due to heavy pricing of the DTH and IPTV services, thecustomers are back to local cable operators who can offer the same channels with digitalquality at a much cheaper price. In home entertainment in India is completely driven bycable services with a 70% say in the Indian households. With further consolidation andorganization on the sector, economies of scale will come into play and allow betterconsumer surplus.In India, there are currently only five players that make up most of the organized cablemarket: Asianet, Hathaway, W&W India, DEN Network and Incable Network. SEA NETWORK