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Autoweek 1988 Detroit Auto Show Coverage

Autoweek 1988 Detroit Auto Show Coverage

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Published by AutoweekUSA

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Published by: AutoweekUSA on Dec 20, 2012
Copyright:Attribution Non-commercial

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01/12/2015

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GM
hopestorunringsaroundJapan
eneralMotors'SaturnDivision,which Saturnearlyinitslife hasbeenhidinginitsdressingroomfor wasorganizedunderthe morethanayearaftersufferingseverepub- CPC(Chevrqlet-Pon-
1
licityburnsunderthelimelight,iscau-tiac-Canada)umbrella, tiouslysteppingbackonstage.butasofJan.
1
will beaWithwordthattheGMboardhasap- separateentityonapar innovationandfuturisticvision, restrumorsitsnamemightbechanged)and WiththefirstSaturncar,asmallsedan, bineswithletterslikethose
in
thelogoofexecsareagainspeakinginpublic.scheduledtorolloutofanewassembly NASA,theU.S.spaceagency. AnotherfactorshiningmorelightonSa- plantinSpringHill,Tenn.,inthesummer GMwouldnotconfireportsitsboard turn:Thedramaticshiftinthevaluesofthe of
1990,
SaturnpresidentRichardG.
Le-
okayedSaturnfundsinDecember,but,the dollarandyenhasrenderedthedivision's Fauve boastedtoDetroit newspapersthat burstofpublicitylendscredencetoreports originalgoalofcompetinghead-to-head thedivisionaimstomqtchtheJapaneseau- frominsiders.GMtrumpetedthecteationof withJapaneseautomakers'smallcarsat- tomakersonqualityofdesignandassembly Saturnearly,thenclampeddownafterad- andmayevenbeatthemonprice.Saturnisversepublicityduringitsformation.
.
AUTOWEEKJANUARY
4,
988
 
sportscardrivertakeson the ultimate strsetbrsrCIe
 
WORT,D
NEWS
continued
1
Nissan's school of hard knocks
I
Show cars damaged en route to
LA.,
Detroit shows
0
, the life of a show carChampagne and caviar re-ceptions. Holding court beforehundreds of reporters and pho-tographers. Red carpet treat-ment wherever you go.Well, not quite.As Cecil Gold of CaliforniaCustomCoach, manufacturersoftheAuburnBoattailandFer- rari
365
GTB
4
replicars,will
Brightlights andBondo:Thelifeofashowcar
tellyou,twoofNissan'srecent autoshowofferingshavehadlessthanan thejob."Wealmosthadthecarreadyfor easylife.TheTuesdaybeforetheL.A. Saturday,"saidGold,"butthefiremar- autoshowhegotacallfromsomepeople shallwouldn'tletusin.Wewereonlyten atNissan."Itseemsthatoneofthecarshad minuteslate."Sundayshownbright,how- brokenlooseinsidethetrailercarryingthem ever,asbothvehicleswerereadyforthe totheshowanddamageditselfandthe show.SaidGold,"Wedidn'tdotoobadly othercar."TheJura,avan-likeprototype, consideringthatIpulledfiveguysoffofour tookthebiggesthit."TheJura'sfrontwas showcar(a
365
GTB
4
replicabuiltona brokenintofivedifferentsections,"said
1988
Corvette)andwegotbothprojects Gold,"buttherearhadthemostdamage. donebySunday."Thelowerbackwasgone
.
brokenintoOurstorydoesn'tendhere,however.On threedistinctpieces.Whatamess.Andit theirwaycross-countrytotheDetroitauto hadbeendamagedbefore.
'
show,aturnbuckleonatie-downstrap TheJurawasn'ttheonlycasualty,how- brokeandboth carswereonceagainda- ever.Nissan'sARC-X,saidto
be
aclosemaged,thistimemoreheavilythanbefore. copyofthefour-doorsedanduefromNis- Thesebumpsinthenightdidn'tmakethe san'sInfinitidivision,wasalsodamaged. peoplefromNissanfeelallthatgreat.You "Ithadabigdentinthetopofthehood see,thevehiclesweretobecenterpiecesata anddentsinthreeotherplaces.Thefront specialmeetingofNissan'stopU.S.brass lenswasbrokeninthreespots,butitwasn't and theDetroitdealerbody.Butit'salittle asbadastheothervehicle.
"
toughtoputyourbestfootforwardwith Called inbyNissanrepresentativestore- damagedgoods.Ourlastreporthadthetwo pairthecarstoshowcasesplendor,Gold undergoingmoreall-nightsurgery. andhiscrewworkedround-the-clock Maybethelifeofashow carisn'tall throughtheNewYearholidaytocomplete champagneandcaviarafterall.
AUTOWEEK
FEBRUARY
1,1988

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