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Make Privacy Your Choice
Consumer Privacy & Technology
Fran MaierExecutive Director & PresidentTRUSTe415-618-3418fran@truste.org
 
 
Make Privacy Your Choice
TRUSTe Background
•Independent, nonprofit organization
–Formed by the Electronic Frontier Foundation andCommerceNet in 1997–Headquartered in San Francisco with offices inWashington, D.C.–Oversight provided externally by regulatory agencies suchas the FTC and the Department of Commerce andinternally by a Board of Directors representing industry,government interests and consumer advocates
Mission
•Dedicated to enabling individuals and organizations toestablish trusting relationships based on respect for personalidentity and information in the evolving networked world
 
 
Make Privacy Your Choice
CONSUMERS
•View as guidepost to trustworthy companies•Retain power to control uses of personalinformation•Utilize Watchdog consumer dispute resolution
INDUSTRY 
•Collaborates as privacy partners•Increases trust across the board•Upholds standards, guidelines andpractices•Decreases costs for regulatorycompliance•Maintains quality assurance
GOVERNMENT
•Enforces pragmatic, broadly acceptedstandards•Ensures efficient oversight•Boasts practical experience with 1,200licensees•Understands technology
Bridging Privacy Stakeholders
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