A Professional WebsitePublished 12/21/2012 by TheProfessionalWebsite
Copyright 2012 TheProfessionalWebsite Page 2
are well-established, and are accepted in almost every industry and service. There is familiarity: professionals knowhow to make them; employers know how to review them. It makes sense to maintain the structure and basiccontent of a resume. Second, for most types of employment evaluations, it is necessary to have a standardplatform to make comparisons from a collection of candidates; a resume is standardized.
To also be a “personal website”, a professional we
bsite must combine the data-centric approach of a resume withsome stylistic functionality found with personal website web services. Generally speaking, most people are goingto want latitude in customizing the style and layout of particular pages of their professional website. The visualappeal of the website is a crucial component in developing a personal brand; it is not much different from howcompanies develop their company brand through their website. I think the best example to this approach is howWordPress provides their free blog service. The basic content structure, blog posts, widgets, and pages, is thesame for everybody, however you can choose from hundreds of templates to share your flare or taste. Of course,the rich text, videos, and images you upload will significantly influence your personal brand. With a professionalwebsite, the concept is essentially the same but substitute the blogs and widgets with a multi-dimensional resumeand all of its added functionality.
To be effective as an “online identity”,
a professional website must be comprehensive enough to encompass mostrelevant professional content, have the functionality to control how that content is found and disseminated on theinternet, and have a unique address. To control how the content is shared on the internet, a professional website
is built with strong SEO (“search engine optimization”) fundamentals –
giving an individual control regarding howtheir website is represented in search engines; for example, an individual can define keywords and a descriptionabout their professional website using meta tags. A professional website has its unique domain name (or webaddress), which acts as the primary reference point for the individual. It can be referenced in social media profiles,on your resume or job search profiles, and/or as a signature in your outgoing emails.
A professional website has four basic sections: experiences; attributes; communications; and body of work. Theexperiences section represents a professional background
employment, educational, and interests
the same asa standard resume. An attributes section represents the presentation and validation of a skill (something I refer to
as “badges) and includes IT Skills, foreign languages, and certif
ications. In the body of work section, individuals canshare samples of their creations
such as publications, a portfolio of websites, and a gallery of images or artwork.The communications section has functionality where a professional can share what they have to say
through ablog, social media, or a video. It is becoming more important to have a voice in this information age.
A professional website has the same three basic categories for experiences as a resume: employment, education,and interests. In the employment category, you publish content about your experiences in a work environment; itcould be related to an internship, or a temporary or permanent position you held at any point in your career. Inthe education category, you publish content related to any experiences you had while working towards a degree,
certification, or trade. The interests category is the “catch
all” where you publish content related to any
experiences not covered in the other two categories; for example, volunteering or sporting experiences.