Windsor Fire and Resecue

Quantitative Public Opinion Research with Windsor Residents October 23 29, 2012

Methodology

Live telephone poll on October 23 - 29 Quota set by four main regions and age/gender If under 18 terminated further questions Total sample size of 747 Accuracy - +/- 3.8% 19 times out of 20 Results weighted by region and age and gender based on population of 18+ in the 2006 Census of Canada
2

Top of Mind Issues

JOBS & ECONOMY INFRASTRUCTURE/ improvements - roads, bridges, parks, pathways etc TAXES - Reducing taxes EDUCATION/SCHOOL system HEALTH CARE - Improving healthcare CRIME - Fighting crime and reduce crime ENVIRONMENTAL improvement TRAFFIC - Improving traffic flow Other: BUSINESS - Attracting or keeping business TRANSIT - Improving public transit BUDGET Stop spending so much BORDER CROSSING Build the new bridge ARTS, RECREATION - money for UNIONS - Dealing with the Union wages and benefits UTILITIES - High cost TRANSPARENT and ACCOUNTABLE Government POLICE - Increased policing SENIORS ISSUES HOMELESSNESS/POVERTY - Dealing with homelessness or poverty POLICE - Reducing police spending Refused/ Dont know/ Unsure .0% 23.4% 16.0% 7.3% 4.7% 4.1% 3.1% 2.8% 2.2% 1.8% 1.7% 1.6% 1.6% 1.5% 1.4% 1.4% 1.3% 1.2% 1.1% .9% .9% .9% 15.5% 5.0% 10.0% 15.0% 20.0% 25.0%

Thinking of City of Windsor issues, if you could tell the Mayor and City Council to focus on one priority that is the most important for you and your family, what would that priority be?

Issues Age Demographics

Women are more concerned about jobs and the economy Men are more concerned with infrastructure issues and tax rates

JOBS & ECONOMY

INFRASTRUCTURE/roads, bridges, parks, etc F 55+ F 35-54 TAXES - Reducing taxes F 18-34 M 55+ M 35-54 M 18-34 EDUCATION/SCHOOL system Total

HEALTH CARE - Improving healthcare

0%

5%

10%

15%

20%

25%

30%

Issues Provincial Vote

NDP supporters are far more concerned about jobs and the economy

JOBS & ECONOMY

INFRASTRUCTURE/ roads, bridges, parks, etc

ONDP

PCs are more concerned with tax rates and their reduction

TAXES - Reducing taxes

PCPO OLP Total

HEALTH CARE - Improving healthcare

CRIME - Fighting crime and reduce crime

.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

Political Mandate - Importance

0%
Reduce the cost of utilities such as electricity and water

10%

20%

30%

40%

50%

60%

70%

80%
76%

High cost of utilities is by far the most important pocket book issue that people are facing Potential for a political opportunity around the secrecy of Enwin as Mayor is the Chair

Reduce the city's debt Reduce or keep property taxes at the current rate Increase spending for road and sewer repairs Increase spending for more social programs such as youth activities Reduce city spending That the City of Windsor have an Auditor General Increase spending for more social programs such as public housing Increase spending for more community centers like the Family Aquatics Centre Outsource or Privatize non-essential services Reduce the number of city employees
31% 28% 26% 21% 44% 43% 42% 50%

61% 61%

On a scale of 1 to 10 with 1 being very unimportant and 10 being very important, how important is it that the City of Windsor.?

Favourability Ratings
0%
Windsor Fire and Rescue Services

20%

40%

60%

80%
78%

Using a scale from 1 to 10 with 1 meaning very unfavourable and 10 meaning very favourable, how would you rate your impression of each of the following organizations?

Ambulance Services or EMS

73%

Windsor Police Service

53%

Turtle Island (private garbage collector)

46%

The Mayor's Office

36%

City Council as a whole

25%

City of Windsor CUPE Unions

22%

Right / Wrong Direction

.4% 11.2%

25.1%

Right direction

63.3%

Wrong direction Don't know/Unsure Refused

Do you feel the city of Windsor is headed in the right direction or do you feel the city is headed in the wrong direction?

Choices Taxes

0%

10%

20%

30%

40%

50%

60%

70%

80%

Total

51.7%
48.3%

OLP

44.1%
55.9%

PCPO

70.1% 29.9%

The priority for the City of Windsor should be to keep taxes down, even if it means some services are cut or reduced.

ONDP

44.3% 55.7%

Services should not be cut or reduced, even if that means increasing taxes.

GPO

50.2% 49.8%

Union Member

43.0% 57.0%

Choices/ Taxes

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Total

58.4%
41.6%

OLP

59.7%
40.3%

PCPO

76.8% 23.2%

The priority for the City of Windsor should be to keep taxes down, even if it means some city employees are laid off.

ONDP

55.3% 44.7%

City employees should not be laid off even if that means increasing taxes.

GPO

73.9% 26.1%

Union Member

48.4% 51.6%

Choices/ Privatizing Garbage

0%

10%

20%

30%

40%

50%

60%

70%

80%

Total

61.7%
38.3%

OLP

62.2%
37.8%

PCPO

75.5% 24.5%

The City of Windsor did the right thing by contracting out garbage collection to a private company.

ONDP

53.0% 47.0%

The City of Windsor should not contract out services such as garbage collection to private companies.
70.4%

GPO

29.6%

Union Member

49.9% 50.1%

Choices Aquatics Complex

0%

10%

20%

30%

40%

50%

60%

70%

80%

Total

39.0%
61.0%

OLP

46.9%
53.1%

PCPO

30.2% 69.8%

The complex is necessary to grow the citys community centres and park infrastructure.

ONDP

34.9% 65.1%

$78 million dollars would be better spent on other priorities.

GPO

43.6% 56.4%

Union Member

41.5% 58.5%

Prioritizing City Services

Police
0%
1

Fire
60% 0%
53% 1 20% 40% 60% 0% 1

EMS
20% 15% 40% 60% 1 0% 1%

Garbage
20% 40%

20%

40%

14%

16%

52% 2

18%

1%

14%

19%

48%

5%

Emergency services are clearly a priority for public

31%

4%

4%

6%

3%

2%

4%

21%

2%

2%

3%

16%

This is where the public expects its taxes to be spent

2%

1%

4%

10%

3%

3%

2%

6%

3%

2%

1%

9%

Please rank the following services in order of importance to you and the community?

Prioritizing City Services

Transit
0% 1 2% 10% 20% 30% 1 0%

Road/Sewer
10% 5% 20% 30% 0%

Libraries
10% 2% 20% 30% 0%

Parks & Rec

10% 2% 20% 30% 40% 0%

Public Housing
10% 6% 20% 30% 40%

3%

2%

2%

4%

2%

4%

4%

4%

2%

2%

11%

24%

6%

6%

7%

26%

17%

8%

10%

9%

19%

25%

13%

12%

9%

13%

11%

28%

19%

12%

13%

7%

19%

29%

18%

11%

5%

19%

15%

35%

Lump Sum Payment

60%

50%

Support is very strong for a lump sum payment Very strong among women

40% Total 30% Male Female

20%

10%

0% Strongly Support Somewhat Support Somewhat Oppose Strongly Oppose No opinion

Firefighters have been working without a contract with the City of Windsor for 7 years. Firefighters have not received any pay raise in the last 3 years. The Firefighters have recently completed a lengthy arbitration process with the City of Windsor. In the next few weeks the arbitrator will award the Firefighters a lump sum payment for the last 3 years. Do you strongly support, somewhat support, somewhat oppose or strongly oppose a lump sum payment awarded by the arbitrator?

Equal Pay
70%

Support for equal pay with other Ontario Firefighters was even stronger

60%

50%

40%

Total

Must make the case of equal pay whenever discussing lump sum payment

Male
30% Female

20%

10%

0% Strongly Support Somewhat Support Somewhat Oppose Strongly Oppose No opinion

Do you strongly support, somewhat support, somewhat oppose or strongly oppose the Windsor Firefighters having roughly equal pay as other Firefighters across Ontario?

Post-Retirement Benefits
50%

Support for keeping post retirement benefits is very strong Not sure the general public understands the details around these benefits

45% 40% 35% 30%

Total
25% 20% 15% 10% 5% 0% Strongly Support Somewhat Support Somewhat Oppose Strongly Oppose No opinion Male Female

Do you strongly support, somewhat support, somewhat oppose or strongly oppose the Firefigthers keeping all their post retirement benefits that they had in their contract 7 years ago?

Items Firefighters known for

0% Respond to medical emergencies 5% 10% 15% 20% 25% 30% 35% 40%
37% 36% 35%

Surprising that volunteer work was not mentioned more Big opportunity to positively develop branding around volunteer work and other functions

Community outreach Educating the public Respond to traffic accidents Search and rescue Respond to industrial accidents or spills Respond to building collapses Volunteer Work Inspections Negative (Sleep, lazy, work another job) Assist Police Respond to Gas Leaks Investigations
1% 0% 0% 4% 7% 22%

31%

4%

0%
0%

Other than fighting fires can you name other services or functions that the fire department and or Firefighters do?

Amount of Firefighters
70%

Although most people believe that there are the right amount of Firefighters, there is room to grow as more believe that there are not enough than too many

60% Too many firefighters

50%

40%

Not enough firefighters

30%

Right number of firefighters

20%

Don't know/Unsure

10%

0% Total Male Female M 18-34 M 35-54 M 55+ F 18-34 F 35-54 F 55+

Which most closely represents your views on the number of firefighters in the City of Windsor right now?

Amount of Firefighters
70%

60% Too many firefighters

A larger amount of South Windsor residents believe there are too many Firefighters

50% Not enough firefighters

40%

30%

Right number of firefighters

20% Don't know/Unsure 10%

0% Total East South Walkerville West OLP PCPO ONDP GPO

Amount of Pay and Benefits

60%

50%

Too much pay and benefits

High level of unknown among woman Opportunity to increase support among women and young men

40% Not enough pay and benefits 30% Just about the right amount of pay and benefits

20%

10%

Don't know/Unsure

0% Total Male Female M 18-34 M 35-54 M 55+ F 18-34 F 35-54 F 55+

Which most closely represents your views on the amount of pay and benefits Windsor Firefighters in the City of Windsor receive right now?

Amount of Pay and benefits

60% Too much pay and benefits

50%

Same issue in South Windsor

40%

Not enough pay and benefits

30%
Just about the right amount of pay and benefits

20%

10%

Don't know/Unsure

0%

Provincial Ballot Support

6.0% 33.8% 38.8% Dalton McGuintys Liberal Party of Ontario Tim Hudaks Progressive Conservative Party of Ontario Andrea Horwaths NDP of Ontario 21.0% The Green Party of Ontario

As the provincial Liberals are struggling, the NDP has cleary moved into the lead as the preferred provincial party. No growth for the PCs.

Eddie Francis favourability

0% Total Male Female M 18-34 M 35-54 M 55+ F 18-34 F 35-54 F 55+ No opinion OLP PCPO ONDP GPO Somewhat favourable Somewhat unfavourable Very unfavourable Very favourable 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Bill Marra
0% Total Male Female M 18- M 35- M 55+ F 18-34 F 35-54 Very unfavourable No opinion Very favourable 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Somewhat favourable
Somewhat unfavourable

F 55+
OLP PCPO ONDP GPO

Sandra Puppatello
0% Total Male Female M 18-34 M 35-54 M 55+ F 18-34 Somewhat unfavourable Very unfavourable F 55+ OLP No opinion PCPO ONDP GPO Somewhat favourable Very favourable 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

F 35-54

Contact Details

Nick Kouvalis Cell 519.791.9663 Email nkouvalis@campaignresearch.ca