Khi nim Truyn thng i chng

Khi nim truyn thng i chng c trng ca truyn thng i chng Xu th ca truyn thng di chng v phng tin truyn thng i chng; Chc nng ca truyn thng i chng

Truyn thng i chng l g? nhn t gc m t

Truyn thng i chng l cch thc truyn t thng tin:
thng qua cc phng tin k thut (nh i pht thanh, truyn hnh, cc n phm, phim nh, bng, a, mng internet); n m ng cng chng phn tn; nhm mc ch cng c hoc thay i nhn thc, quan im hnh vi ca h i vi cc vn khc nhau trong i sng x hi.

Truyn thng i chng l g? Nhn t gc bn cht

Truyn thng l mt qu trnh giao tip nhm to lp mt cch hiu chung v vn c cp.
Th no l mt hnh ng truyn thng? Th no l truyn thng i chng?

Cc mt ca giao tip
Mt thng tin (Informative)
Mt tng tc (Interactive)

Mt cm nhn (perceptive)

So snh: Qu trnh thng tin v Qu trnh truyn thng; Truyn thng i chng v phng tin truyn thngi chng; Truyn thng i chng v bo ch

Cc du hiu c trng ca truyn thng i chng truyn thng

Trong qu trnh truyn thng i chng: Cc ti liu, vn bn truyn thng c sn xut s dng trong mt thi hn ngn; v c nhng t chc chnh thc sn xut ra vi cng ngh pht trin; Nh s h tr ca cc loi k thut truyn thng khc nhau; C tim nng tc ng ng lot ti mt s lng ln cng chng m i vi nh truyn thng l v danh; Mang tnh i chng, c ngha l khng gii hn s tip cn; c truyn theo mt hng, c ngha l nh truyn thng v ngi nhn tin khng th thay i vai tr. y l quan h bt i xng m li th nghing v pha nh truyn thng; Mang tnh gin tip (khng c phn hi trc tip); cng vi Tnh chu k ca vic sn xut thng tin; v Cc t liu truyn thng c cung cp mang tnh lin tc.

Nhng c trng ca truyn thng i chng

(V knh dn truyn)

Tnh gin tip ca truyn thng i chng

Nh truyn thng

Cng chng

Phng tin k thut

Nhng c trng ca truyn thng i chng

(V nh truyn thng)

1. Tnh cng nhc ca vic chuyn i vai tr giao tip 2. Tnh tp th ca nh truyn thng

Nhng c trng ca truyn thng i chng

(V thng tin)

1. Tnh chu k ca thng tin 2. Tnh nh hng ca thng tin trong truyn thng i chng

Nhng c trng ca truyn thng i chng

(V cng chng)

1. Tnh i chng ca cng chng. 2. Tnh phn tn ca cng chng: v khng gian, thi gian, nhn khu x hi. 3. Tnh vnhn xng ca cng chng: Vn giao tip m.

Nhng xu hng pht trin ca cc phng tin truyn thng i chng

1. Xu hng phi i chng ho truyn thng i chng 2. Xu hng thng mi ha ca truyn thng i chng 3. S ha (tng tc ha) 4. Ton cu ha

Chc nng ca truyn thng i chng

1. Cp h thng: Chc nng x hi 2. Cp nhm: Chc nng tm l x hi 3. Cp c nhn: Chc nng tm l

Chc nng ca truyn thng i chng

Chc nng x hi

L cng c ca giai cp lnh o Lin kt x hi T chc, c ng, tuyn truyn Gio dc, x hi ha Hnh thnh v phn nh DLXH

Chc nng ca truyn thng i chng

Chc nng tm l x hi

nh hng x hi
Quan h gia c nhn v x hi Vn hin thc bc 1 v bc 2

Lin kt x hi
Quan h c nhn - nhm Nhu cu lin kt

Tng tc x hi
Quan h c nhn vi c nhn Cc ch th ca tng tc

Chc nng ca truyn thng i chng

Chc nng tm l

Gii tr
Gii to tnh cm Gii to nhng cng thng thn kinh Cc hnh thc gii tr

T khng nh
Cng c quan im c Thay i quan im