History of the Pepsi

1898: Pepsi founded 1923: Pepsi Cola declares Bankruptcy

1923: Roy C. Marginal buys Pepsi and Pepsi-Cola Corporation formed

 1934: Pepsi begins selling

12oz bottles for 5 cents

1946: WWII sugar

rationing Pepsi buys a sugar plantation in Cuba

 1950: Alfred Steele becomes

CEO Joan Crawford promotes Pepsi brand

1956: 149 Bottling Plants in 62 countries

1962: Pepsis sixth new logo

Pepsi Generation

 1964: Diet Pepsi

introduced

1964: Pepsi acquires

Mountain Dew

 1965: Frito Lay

merges with PepsiCola Becomes Pepsico

1965: Mountain Dews first campaign Ya-Hoo Mountain DewIt'll tickle your innards

 1966: Doritos chips

Introduced 1966: Enters the Japanese and European markets.

 1984: Lemon Lime and

Mandarin Orange Slice introduced

2002: Pepsi Blue

introduced

1906: Modified script logo is created along with the slogan, "The Original Pure Food Drink."

1898: New Bern, N.C., pharmacist Caleb Bradham renames "Brad's Drink," his carbonated fountain cola concoction, Pepsi-Cola.

1973: The logo evolves into a boxed look with minor typeface changes occurring throughout the decade.

1962: A "serrated" bottle cap logo debuts, accompanying the brand's groundbreaking "Pepsi Generation" ad campaign.

1991: To foster the earlier scripted logo's sense of movement, "Pepsi," now in italic capital typeface, is removed from a smaller blue and red Pepsi swirl and runs vertically up the package. 1998: In celebration of the company's centennial, Pepsi unveils a new look a three-dimensional globe against an ice blue background

 Pepsi overhauled their entire brand, simultaneously introducing a new logo and a Iminimalist label

design. The redesign was comparable to Coca-Cola's earlier simplification of their can and bottle designs.

Presented by Munish kumar Chitkara university m100700031