Pensez
Pensez 09 turned out to be hugely successful in terms of quality of participation and level of competition. All the qualifying teams werefrom IIT Kharagpur and were utterly competitive. This year the topicwas "
Analysis of web based technologies on tech start ups.
" Thetopic was designed to resonate with the aims of EntrepreneurshipCell. All the entries emphasized on the existing internet marketstrategies such as Viral Marketing, Guerilla marketing, e-mailmarketing etc., as great source of revenue generators for tech start-ups. It was a group of five sophomores who made the final cut andbagged the first prize..
First
Team name
: Pentagon
Members
: Krishna,Apurva ,Suruchi,Sanjay upadhaya, PrateekA thorough research was made to study the impact of existingmarketing strategies on the revenues of tech start-ups andpresented in a flawless manner. Every solution/suggestion wasbacked by concrete data. They suggested mobile marketingstrategies to tap the potential rural market in India which has limitedaccess to internet.
Winner
Team Name
: Detroika
Members
: Ajay Garg, Ankush Garg
Institute
: Amity business school,NoidaThe plan gave IT and softwaresupport to healthcare industry, thatcan significantly affect the waypatients are treated.
Bizturks
Mahtab Singh Soin, a member of the winning team of Bizturks, anexclusive first years event organised during EntrepreneurshipSummit, talks about his experiences during the event.
Each time as I lookback on how me, Alhaad,Ankit and Ashish pulled off that amazing win in thefinal round of the“BizTurkz” competitionorganised by theEntrepreneurship Cell, Ifeel a strange joy and thrillat having achieved it theway we did. It was a daypretty high on suspenseand emotions. To becompletely honest, I hadn'teven thought that I'd bewinning this contest theday the first round tookplace. It was through awildcard entry that my team entered the final, pitted against a“Godly” team, to say the least... Vasanth, Prateek, Arun and Anishwere probably the favourites to win that day.Both teams had been called to the Vikramshila Foyer at09:30 am last Saturday, January 10 for the third and final round of BizTurkz. The event itself, like every other round of BizTurkz, was asurprise, whose rules were presented to the participants just beforethe event was to begin. The third round was purely business: buy andsell! Each team was issued an inventory comprising bottles of AmulKool milkshake and different Amul chocolates. The challenge was
Runner Up 1
Team name
: Artinvestment
Member
: Kapil Jain
Institute
: Symbiosis Institute of International ManagementThe plan brought the high and topclass art closer to the common manwho can't afford to own a piece of art.
Runner Up 2
Team Name
: Oxyfresh
Member
: Deepan Sahu
Institute
: KIIT institute of RuralManagementThis introduced an IT layer to thefarm produce logistics and supplychain management.simple: whoever sells the most at the end of the day wins. Bothteams would get 20% of whatever they sold besides the winner'sprize of Rs. 2000. January 10 being Day 1 of the E-Summit had plentyof activity in and around Vikramshila. Thegame was to take place in 2 sessions: onebefore lunch and the other till 04:00 pm.After clearing the rules and discussing theinitial team strategy, we made a shakystart at half past ten. It took us a good half hour to get things organised, makeposters and get everything in rhythm.Besides, chaos was unavoidable once you're dealing with a place asbig as Vikramshila. Since whatever money we had to show finally forthe inventory had to be at the MRP, the discounts that we offeredwere on a very tight margin (It was Math and Eco all day long!). Wetried different ways and means to get customers (I think our hawkingand “customer-snatching” was a bit indecent at times) butthankfully, they did come in well. (Thank you, please visit again)Accounting for our sales and arranging for the change was a hugeheadache! Frustration did mount from time to time.At lunchtime, both teams were neck to neck with usmarginally in the lead. We did some rethinking over lunch... finallydeciding to sell some of our wares to the neighbourhood friendlyTikka and JCB canteen (shrewd businessmen!) upping our salessubstantially. Getting more of our friends to buy from us was anotherstrategy (contacts help!). With less than 5 minutes to go and no clearlead in sight, we finally decided to buy some of the inventoryourselves, exhausting all stock and winning by default. It was a tensefinish which brought both happiness and relief. In retrospect, nowthat the feeling has completely set in.... well, that where I'd started!
Second
Team Name
: Team 4.0
Members
: N.Vijetha, Gayatri, Anubha, GauravAnother great research work on marketing techniques like Viralmarketing, guerrillamarketing etc., to studythe effectiveness of these strategies andweigh them against eachother. The presentationwas perfect and theyhandled Q&A sessionwith calm and ease.
Third
Team Name
: iDEA
Members
: Nikhil Singh, Aashish Nawal, Eisha SrivastavaThey were first to present and clearly indicated they mean business.A neat presentation backed by all data and reports, they laidemphasis on surveys to prove the point. They quoted the success of Bookmyshow.com over PVR and INOX websites in booking onlinemovie tickets, explicitly mentioning the marketing strategiesemployed by Bookmyshow.com.
Negocio
(Web basedbplancompetition)
3
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