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English Brochure 09

English Brochure 09

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Published by: Allegoria Consultants on Feb 06, 2009
Copyright:Attribution Non-commercial

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06/27/2013

 
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English
 
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Our mission: FORECAST AND VALIDATE
Our philosophy
Allegoria Consultants: the dual competence of a marketresearch and trendspotting companyVERSATILE
Conducting
BOTH
trend-tracking and qualitativestudies
INTERDISCIPLINARY
Consultants in sociology,anthropology, semiotics,philosophy, psychology,advertising, marketing, etc.
INTERNATIONAL
Multicultural team and anetwork of local partners
(USA, UK, Italy, Spain, Germany,Japan, India, etc.)
 
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Our added value
!
Making use of the researcher's subjectivity
during observation, research and analysis (evenwhen information is barely perceptible)
!
Simultaneous use of several complementary methodological tools
, for example:concurrently analyzing consumer perceptions, in situ observations, semiological interpretations, andcreativity sessions
!
Linking the before and after of Innovation: an exploratory approach to sociocultural andstyle trends
. Relating these findings to the public's beliefs (target studies, insight validation, etc.)
!
Connecting outlooks that are rarely associated with one another: scientific researchers,sociologists, designers, artists, etc.
!
Positioning ourselves as idea generators and operational client partnersA coherent point of view and a methodology adapted to each situation

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