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International Business Ch 12 by charles W L Hills

International Business Ch 12 by charles W L Hills

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Published by GohÄr ÈjÁz
International Business Ch 12 by charles W L Hills
International Business Ch 12 by charles W L Hills

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Categories:Types, Business/Law
Published by: GohÄr ÈjÁz on Dec 24, 2012
Copyright:Attribution Non-commercial

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12/24/2012

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Global Business Today
 
6e
by Charles W.L. Hill
 McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved.
 
Chapter 12
Entering ForeignMarkets
 
 
12-3 
Introduction
Question:How can firms enter foreign markets?
Firms can enter foreign markets through
exporting
licensing or franchising to host country firms
a joint venture with a host country firm
a wholly owned subsidiary in the hostcountry to serve that market
The advantages and disadvantages of eachentry mode is determined by
transport costs and trade barriers
political and economic risks
firm strategy

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