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D.V.Singh

D.V.Singh

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Published by Manoj Paliwal

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Published by: Manoj Paliwal on Dec 25, 2012
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12/25/2012

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PROJECT REPORT“A COMPARISON OF MARKETING STRATEGIES OF HDFC LIFE“A COMPARISON OF MARKETING STRATEGIES OF HDFC LIFE INSURANCE COMPANY AND LIFE INSURANCE CORPORATIONINSURANCE COMPANY AND LIFE INSURANCE CORPORATION ( LIC)”( LIC)”Summer Training Report submitted towards partial fulfillment of two years MBA Degree programof Rajasthan Technical University, Kota2011-13Advent Institute of Management Studies “Knowledge Park”,Fernio ka Guda, Badi,Udaipur 
Submitted to:Submitted by:
Dr. Vineet Jain
 
Digvijay Singh Chouhan(Assistant professor) MBA PART II
 
Contents
1.2.3.4.5.6.
Company Certification
 Acknowledgement
Preface
Executive Summary
Introduction of the Title
Objective of the study
Introduction of Industry and Company
Industry Profile
Company Profile
Introduction of Company
Company’s Product ( Plan )
Conceptual Framework & Research methodology
Marketing Research Objective
Research Objective
Scope of the Conclusions and Findings study
Conclusions and FindingsAppendixesBibliography
 
 
 ACKNOWLEDGMENT 
It gives me immense pleasure and a sense of honor to express myfeeling of gratitude to all those who have helped me in the successfulcompetition of the present project.First and foremost I express my deep sense of thankfulness to Mr.Sanjay Singh, Regional Manager and Mr. Anupam Agarwal (SenioTerritory Manager) of HDFC Life Insurance Co. Ltd. Udaipur. I am alsothankful to Mr. Ravindra Kumavat, Ms Ranjana Kothari ( Sales Manager)in HDFC for his valuable co-operation and guidance in undertaking thiswork.My warm acknowledgment is also due to all staff members of HDFC Udaipur, who took keen interest in extending necessary co-operation at various stages during the study.I can’t refrain my humble thanks to Dr. R.K.Balyan (Director, Advent Institute of Management Studies, Udaipur) and Dr.DipinMathur(Coordinator),MBA and to the Management of AIMS who gaveme to continuous encouragement and instructions.I express my humble thanks to Dr.Vineet Jain Sir for their support.In end, I would like to thank to each of them who directly or indirectlyhelped in completion of the project.
Digvijay Singh ChouhanMBA PART II 

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