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Store Design Layout Visual Merchandising

Store Design Layout Visual Merchandising

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Published by Gargi Pathak

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Categories:Types, Business/Law
Published by: Gargi Pathak on Dec 25, 2012
Copyright:Attribution Non-commercial

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12/25/2012

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Store Layout, Design &Visual Merchandising
 Angela D’Auria Stanton, Ph.D.
 
 
“Shopper found dead in local
store; cause of death
 – 
 
boredom”
 
Stanley Marcus, Chairman-Emeritus, Neiman Marcus
No other variable in the retailing mix influences the consumer’s initial
perceptions of a bricks & mortar retailer as much as the store itself.
The store is “where the action is” and includes such minor details as
the placement of the merchandise.
 
Objectives of the Store Environment
Get customers into the store
(store image)
Serves a critical role in the store selection process
Important criteria include cleanliness, labeled prices, accurate and pleasantcheckout clerks, and well-stocked shelves
The store itself makes the most significant and last impression
Once they are inside the store, convert them into customersbuying merchandise
(space productivity)
The more merchandise customers are exposed to that is presented in anorderly manner, the more they tend to buy
Retailers focusing more attention on in-store marketing
 –
marketing dollarsspent in the store, in the form of store design, merchandise presentation,visual displays, and in-store promotions, should lead to greater sales andprofits (bottom line: it is easier to get a consumer in your store to buy moremerchandise than planned than to get a new consumer to come into your store)

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