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Creativity-
the ability to transcend traditional ideas, rules, patterns, relationships, or the like, and to create meaningful new ideas, forms, methods, interpretations, etc.; originality, progressiveness, or imagination.
something new or different
Innovation-
introduced Innovation is the creation of better or more effective products, processes, technologies, or ideas that are accepted by markets, governments, and society.
Innovation
is a process of taking new ideas to satisfied customers. It is the conversion of new knowledge into new products and services.
and impact:
continuous to discontinuous
20%
80%
Customers
Competitors
Distribution Channels
Maverick
Government Regulations
Ideas
are fragile. Ideas are organic. All ideas have value and should be given a hearing. The originator of an idea needs assistance in idea enhancement and in promoting the idea internally. The originator is the initial advocate of an idea and should be actively involved in its development. Only ideas which have been enhanced to demonstrate potential value will be brought to management.
The
Innovation process can be depicted as a series of funnels each getting progressively smaller. Typically sixty ideas into the top funnel only produces just one innovation. The funnels are labeled as the four phases in the process - idea generation, idea screening, feasibility and implementation
Financial
backing to innovation Give opportunities to employees Skillful recruitment policy Information from outside the organization Target being set for innovation Employees should be rewarded
Creativity is the act of turning new and imaginative ideas into reality. Creativity involves two processes: thinking, then producing. If you have ideas, but dont act on them, you are imaginative but not creative. "Creativity is the quality that you bring to the activity you are doing. It is an attitude, an inner approach how you look at things.
Creative
thinking represents a combination of logic and intuitive approaches Being creative means dealing with the aspects and possibilities of today and tomorrow That requires a person to be open to everything new, do not stick to things that we are all used to, do not adhere to yesterday so much Creativity does not mean dreaming, it means productive managing of specific tasks. Only a creative approach to the problem solution can be successful.
Orientation:
to create Preparation: Information collection, problem formulation Incubation: seeking solution, evaluation of variants, unconscious thinking Illumination : synthesis, creation of ideas Realization: transformation of the idea into reality Verification: evaluation, learning, improvement
Competence
Experience Determination Flexibility Positive outlook
Organizations based on Successful organizations continuous High rate of development, on innovations systematic research of Organizational efficiency Creativity
Few innovations, just imitations Low Low rate of innovations, sometimes radical, based on entrepreneurial spirit of individuals Individual Creativity High
High
Creativity is a core competency for leaders and managers and one of the best ways to set your company apart from the competition. Corporate Creativity is characterized by the ability to perceive the world in new ways, to find hidden patterns, to make connections between seemingly unrelated phenomena, and to generate solutions. Generating fresh solutions to problems, and the ability to create new products, processes or services for a changing market, are part of the intellectual capital that give a company its competitive edge.
Survival Climate:
Grow