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Table Of Contents

Action Points for Testing CRM Strategy
Aligning CRM Strategy to Business Model
Ladder of Loyalty
Entrenching Customer-Centricity via Training cum Internalization
Focus of Training
Requirements for Building Mutually Profitable Relationships
Factors that Aid Collection of Inputs from Customer-Facing Personnel
Key Performance Indicators Targeted for Improvement
Developing Customer-Centric Culture
What is Customer Advocacy?
Customer Advocacy Process Framework
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CRM

CRM

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Published by Ajay Maheska
Strategy
Strategy

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Published by: Ajay Maheska on Dec 25, 2012
Copyright:Attribution Non-commercial

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09/01/2013

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