LHS- INTERNATIONAL TOURISM MANAGEMENTTute 01 Date ………….
INTRODUCTION TO HOSPITALITY MARKETING ANDSALES
Important of Sales and Marketing team to a Hotel
High competition among the hotels, need the competent team of Sales and Marketing to promote the product among the competitors.Main Responsibilities- Responsible for building the image of the organization among the customers- Responsible for putting up a effective sales and marketing plan- Responsible for carrying out market research product development campaign etc.- Responsible for finding new segment in market- Responsible for bringing business and helping out finance department to achieve the settargetsORGANIZING CHART OF THE SALES AND MARKETINGDEPARTMENT
Director Sales & Marketing
Sales Manger Marketing Manager
Assistant Sales Manager Assistant Marketing Manager Sales Executives Marketing executivesWhat’s Marketing? 1
Marketing is the study and management of the exchange process. It involves the thingsthat the property will do to select a target market and stimulate or alter that marketdemand for the property services. It consist with research, action , strategies advertising, publicity, & sales and promotion.What’s Sales?Sales consists of direct efforts to sell the property by personal sales, calls,telecommunication & mailings
THE MARKETING MIX
The term Marketing mix is used to indicate the variable factors which can satisfy specificconsumer needs. It is mix of 4ps’ such as product, price, promotion, and place2
Management’s Role in Marketing & Sales
Role of Director Marketing-Responsible for carrying out a marketing plan through out the year -Conducting sales promotion plan with the help of Director sales-Responsible for identifying new segmentation of the market-Responsible for identifying new opportunities-Responsible for redirecting& modifying strategies that are not working well-Other managerial functionRole of Director Sales- Responsible for applying marketing strategies and directing the sales staff - Responsible for putting up sales plan through out the year - Responsible for Guiding the sales team accordingly- Responsible for identifying new opportunities
The Challenge of Hospitality Marketing and Sales
Hospitality sales differ greatly from consumer goods sales in that the hospitality sales person is selling something that has both tangible and intangible products.-Intangibility-Perishability-Inconsistency-Inseparability
Trends shaping the future of Hospitality Marketing & Sales
Identify new trends & act immediately-GlobalizationExpanding the business globally to attract different customer segments around theworldEx: International reservation / Central reservationDeveloping marketing strategies for specific countries and regions-ConsolidationIt can be merge, acquisition, or making joint ventures among two or moreCorporation-Partnership MarketingInvolving two or more partners and serving similar markets with noncompetitiveProducts. It gives the benefit from each other’s strengths-Niche Marketing & branding3
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