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Table Of Contents

1.2 OBJECTIVES OF THE STUDY
1.3.1 RESEARCH DESIGN: Exploratory and Descriptive
1.3.2 SOURCES OF INFORMATION: Primary data
1.3.3 DATA COLLECTION APPROACH: Structured Non Disguised
1.3.4 TYPE OF QUESTIONS USED: Open Ended
1.3.6 SAMPLING METHOD: Non-Random Sampling (specific areas)
1.3.7 TOOLS FOR ANALYSIS: Graphical Representations
1.4 LIMITATIONS OF THE STUDY
2.1 PUSHPANJALI CROSSLAY HOSPITAL:
2.2 INCEPTION OF PUSHPAJALI CROSSLAY HOSPITAL
2.3 NATURE OF SERVICES
2.4 VISION AND MISSION
3.1 DEFINITIONS
3.3 BRAND STRATEGY KEY CONCEPTS AND STEPS
3.4 BRAND STRATEGY PRINCIPLES
4.1 STRATEGIES USED BY PUSHPANJALI
4.2 CHANNELS OF COMMUNICATION USED
5.1 ANALYSIS AND INTERPRETATION
5.2 FINDINGS
6.1 CONCLUSION
6.2 SUGGESTIONS
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management

management

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Published by Stuti Sharma
summer training project
summer training project

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Published by: Stuti Sharma on Dec 26, 2012
Copyright:Attribution Non-commercial

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04/18/2013

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