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The magazine for reseach and innofation (Spring 2003

The magazine for reseach and innofation (Spring 2003

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The magazine for reseach and innofation (Spring 2003
The magazine for reseach and innofation (Spring 2003

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Spring 2003
 A Question of Identity Invisible RevolutionsBefore Illness Strikes
of the Future
Scenario 2015:Hidden Wonders
Intelligent Materials:Invisible Revolutions
Adaptronics:New Materials Take Shape
Bioengineering:Surprising Symbiosis
Nanotechnology:Great Oaks from Little Acorns
Facts and Forecasts:Nano 101 — The Economics of the 21st Century
Interview with U.S. Nobel Prize Laureate Prof. Richard E. Smalley
Interview with British Nobel Prize Laureate Prof. Harry Kroto
Combinatorial Chemistry: In Search of Substance
Innovation News:Mars Lander, PDA Navigation, New Cell Phone Ideas
Research Partnerships:How to Mail a Smile
Transrapid:Only Flying is Faster
Patent Researchers:Ultrasound Diagnostics, Fuel Injection Technology
Interview with Guido Gürtler: Committed to International Standards
Feedback / Preview
ven — or especially — in a difficult market environment, an old sayingamong savvy entrepreneurs remains valid: “Innovations are always indemand,” whether as a tool for reducing costs or a means of increasing salesand achieving higher returns. Today, those who fail to launch the right newproduct at the right time will be punished on the market more severely thanever before. There are also additional challenges to be met, such as achievinga global presence while retaining the capacity to respond to local marketdemands — or responding to the pressures generated by up-and-comingfirms from countries such as China, which not only operate with cost advan-tages, but also have highly educated and qualified workforces.
iemens is in an excellent position to meet such challenges. Innovationshave always been one of the foundations of our success and are thereforea core element of our corporate culture. Siemens invested 5.8 billion euros inresearch and development in business year 2002. Altogether, 53,100 menand women work directly on enhancing our innovative power, putting us atthe top of the patent rankings in Germany, Europe and the U.S.
evertheless, promoting innovation in a strategic manner and turning itinto business success requires continual effort at all levels. This involvesrepeatedly asking oneself the following questions: Are we taking the rightapproaches to ensure that we not only recognize trends but also establishthem? Are we sufficiently exploiting the synergies available to such a broad-based company? Are we using our resources efficiently? Is our project man-agement organization effective enough —from the initial idea all the way tomarketing? And, finally, are we developing a sufficient number of innovation-focused managers?
iemens developed the “Pictures of the Future” method as a means ofaddressing such questions — as described in the October 2001 issue ofthis magazine. But that’s not all. As part of our
+Business Excellence Pro-gram, we are making use of a number of tested instruments for strengthen-ing our innovative power, including
+Trendsetting and
+InnovationBenchmarking. The latter enables us to see how our own innovative abilitymeasures up to that of our strongest competitors. With the help of “innova-tion radar,” we can identify the potential for improvement and develop newapproaches to solutions —for example, in cross-Group cooperation, knowl-edge management, idea development and evaluation, as well as employeemotivation and development.
n addition, we have extensive experience in establishing international net-works, as illustrated by our partnership with Tsinghua University in Beijing(see p. 30). Finally, the articles in the “Materials,” “Security” and “Healthcare”segments of this issue clearly demonstrate that the measures describedabove have succeeded in ensuring that Siemens remains one of the world’sleading innovators.
“InnovationsAre Alwaysin Demand”
Prof. Dr. Klaus Wuchereris a Member of theCorporate ExecutiveCommittee of SiemensAG and is, among otherthings, responsible forthe
+BusinessExcellence Program.
Pictures of the Future | Spring 2003
Pictures of the Future | Spring 2003
r(top right):When color stripsare projected onto aface, the result-ing pattern can be used to deter-mine the face’s 3D structure -— andthus confirm the person’s identity.Bottom left: A photo detector con-sisting of fullerenes — nanometer-sized “soccer balls” made ofcarbon.
Scenario 2015:How to Catch a Thief
Biometric Applications:A Question of Identity
Biometric Technologies: Body Language
Interview with Prof. Christoph von der Malsburg: Face Recognition
Facts and Forecasts:The Next Mega-Market
Smart Cameras:Getting the Picture
Sensor Networks:Sensors That Organize Themselves
Data Networks:Viruses, Worms and Hackers
Interview with Marc Rotenberg: Privacy or Security?
Scenario 2010:An Ounce of Prevention...
Imaging Trends: Before Illness Strikes
Interview with Prof. Jörg Debatin: A Picture of Health
Software Solutions: A Uniform Imaging Interface
Telemedicine: Getting Well with the Web
The Sooner the Better — with Molecular Diagnostics
Facts and Forecasts:Tapping Markets for Tiny Labs
Interview with John Clymer: Does Preventive Medicine Pay?
Interview with Dr. Sue Barter: Why Screening Saves Lives
Here's a date
to mark in your calendar: December 23, 2003. That's when theBeagle 2, the lander of the European Space Agency's Mars Express Mission, willseparate from Mars Express, parachute through the thin atmosphere, and touchdown on the Red Planet. Expected to be launched in May, the 34-kg lander willcarry a highly integrated package of environmental sensors, cameras,microphones, spectrometers, sample collection systems and communicationsgear. The key instruments will analyze soil samples, rock and the atmosphere toseek signs of past or present life. To ensure the success of the mission, theseextremely sensitive instruments will have to reach their target — an area in thenorthern hemisphere — with only a gentle impact. To accomplish this, the landermust deploy gas-filled bags at exactly the right altitude to cushion its contact withthe surface. The gas bags, which will wrap themselves around the lander, will befired by a device called a Radar Altimeter Trigger developed by Roke ManorResearch (RMR), a UK-based business owned by Siemens. This 400-gram sensorcan measure distances to within less than 13 centimeters at an altitude of up to100 meters above the surface. What’s more, it functions even under the planet’smost adverseatmospheric conditions. RMR’s radar sensor was selected for thismission by the European Space Agency (ESA) because of the Siemensresearchers’ expertise and experience in the field of sensor technology.
At CeBIT 2003
, Siemens engineerspresented a cell phone that doubles as avirtual mouse. A camera built into theback of the phone tracks the motions ofa stylus held behind the phone,interpreting the image of the stylus tipas a mouse pointer, which appears as ared dot on the phone’s large-formatcolor display. The red dot movessynchronously with any movement ofthe stylus. The pointer can be used toselect numbers or to input graphic sym-bols. The virtual mouse can also be usedto play games that could not be imple-mented on cell phones until now.
Museums, airports,
factories, univer-sities. Our society is full of huge groupsof buildings that can seem almost ascomplicated to sort out as the mythicalLabyrinth at Cnossus. Yet quicklyfinding your way through modernmazes may soon become child's playthanks to a system called ”Enterprise onAir” now being tested at Siemens. Like apersonal guide, the system directs usersequipped with a wireless, mobileWindows CE terminal such as a PDA,smart phone, or webpad to a desireddestination. It accomplishes this feat byusing broadband technologies such as
Siemens engineers
have invented aspace-saving roll-up display for cellularphones. The display is about 0.3 mmthin and contains electrochromaticmolecules that can change fromcolorless to blue when a voltage isapplied. At CeBIT 2003 in Hanover,Germany, researchers also demon-strated a screen that can display severalpictures in a sequence.
Landing on Marswith a Gentle Bounce
Cell Phone Is a Virtual Mouse Your OwnPersonal GuideReady to Roll
Pictures of the Future | Spring 2003
Pictures of the Future | Spring 2003
Experts at Siemens’
Automation and Drives Group have developed a miniaturelaboratory that continuously monitors fluid processes. Potential beneficiariesinclude brewers, who, until now, have had to withdraw samples manually in orderto monitor the status of fermentation. Furthermore, sample analysis has relied onthe use of expensive equipment in a laboratory setting. By providing continuous-ly updated information every few minutes, the new "lab on a chip” will vastlysimplify process control. At the heart of the mini lab is a process based on capillaryelectrophoresis in which liquidsare decomposed into their component parts inelectric fields. This process takes place in a system of minute tubules that analyzeonly a few billionths of a liter. The entire system is small enough to fit on a creditcard.
wireless LAN or Bluetooth. GPS is usedfor positioning outside buildings,whereas infrared signals are usedinside. Unlike GPRS/UMTS services, theemphasis here is on access to the localbroadband network, combined withmuch greater precision in positioningthan is possible in mobile phonenetworks. Regardless of whether theuser is a maintenance engineer tryingto track down a defective pump or avisitor searching for an out-of-the-wayconference room, users share the samespontaneous access to locally availabledata.
In a few years,
your car may be able toactually show you how to get to whereyou want to go. A navigation conceptdeveloped by researchers at SiemensVDOAutomotive uses augmentedreality — the fusion of real andcomputer-generated pictures — to takethe guesswork out of driving. Thesystem uses a tiny video camera locatedbehind the rear view-mirror to con-tinuously monitor the view ahead. Thecamera's output, which appears on anavigation monitor, is augmented by agraphic processor that uses dataregarding the vehicle's position androute to highlight the section of road
Cars that ShowWhere to GoLabon a Chip
the vehicle will need to follow. Thedisplay could also incorporate featuressuch as three-dimensional arrows.Naturally, it will be supported bycorresponding audio instructions.Impractical map representations will bea thing of the past. Researchers caution,however, that, because of the hugenumber of calculations required tosuperimpose real-time directions onvideo images, as well as the need todevelop a flawless man-machineinterface, a great deal of additionalwork will be needed before augmentedreality can hit the road.
Demonstration of a flexibledisplay. Electrochromaticmolecules change color whenvoltage is applied.
An augmented reality image of where thecar needs to go is superimposed onimages of the vehicle’s actual location.
A built-in camera converts a mov-ing stylus behind the cell phoneinto a pointer on the display.
The European Space Agency’sBeagle 2 is expected to touch downon the Red Planet on December 23.“Enterprise on Air” uses wirelesstechnologies to guide visitors to theirdestinations.
A few billionths of a liter isall it takes to analyze thecontents of a liquid such as beer.

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