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Système d'Information Décisionnel & Fonction Marketing

Système d'Information Décisionnel & Fonction Marketing

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Published by Michel Bruley

Ce chapitre décrit les apports d'un système décisinnel à la fonction marketing vente des entreprises privées.

Ce chapitre décrit les apports d'un système décisinnel à la fonction marketing vente des entreprises privées.

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Published by: Michel Bruley on Dec 27, 2012
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09/17/2013

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Gfkzhtrn 7
Gn i‘nwt zkw cn arkid {~h ègrkwn cn zntht# lkhw cnrkzhdn {~h ègrkwn cn cnit) Fnhi Zntnr Fkcn` Ck z~hwwkign in gmiwhwtn zkw ê erkzznr emrt m~wm~unit# lkhw ê erkzznr o~wtn) Bkckg
 ]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]Wxwtæln dèghwhmiinc nt emigthmi lkr`nthia ]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]]
Cn lkr`nthia cmrw dn gnw {~hin dnrihærnw kiiènw k bnk~gm~z èumc~è) Hc k ni zkrthg~chnr ètètræw gmidhthmiiè zkr ck zmwwhbhchtè meenrtn zkr c‘hiemrlkth{~n dn w‘kdrnwwnr dhrngtnlnit êgfk{~n gchnit hidhuhd~nccnlnit# {~h k znrlhw cn dèuncmzznlnit d~ ekln~v ;?; lkr`nthia)D‘~i zmhit dn u~n wxwtæln d‘hiemrlkthmi# k~ gŗ~r d~ ;?; lkr`nthia wn trm~un dmig ~in bkwndn dmiiènw znrlnttkit d‘hdnithehnr cnw gchnitw m~ zrmwzngtw# m~ lhn~v nigmrn ~i nitrnzôt dndmiiènw zm~r aèrnr cnw zrèeèrnignw dnw gchnitw# c‘fhwtmrh{~n dnw gmitkgtw nt dnw trkiwkgthmiw)Dkiw gn gkdrn ck dèlkrgfn gmiwhwtn ê dheeèrnighnr cnw gchnitw ni emigthmi dn cn~rw bnwmhiw ntdn cn~r ukcn~r# d‘hitnrkahr kung n~v nt dn znrwmiikchwnr cn zrmd~ht m~ wnruhgn)Arâgn ê dn lnhccn~rw wxwtælnw d‘hiemrlkthmi# cnw nitrnzrhwnw w‘m~urnit ~i lmidnd‘mzzmrt~ihtèw) Ck rm~tn gnznidkit nwt cmia~n# hc ek~t gmllnignr zkr gmccngtnr dnw dmiiènww~r gfk{~n gchnit# rèkchwnr dnw kikcxwnw# dnw wnalnitkthmiw# ehvnr dnw wtrktèahnw ni emigthmidnw nion~v# kdkztnr cnw gmll~ihgkthmiw# a~hdnr cnw nvzèrhnignw dnw gchnitw nt gmmrdmiinr cnwkgthmiw ê trkunrw dn l~cthzcnw gkik~v) Dkiw gnttn kzzrmgfn ck zrnlhærn dheehg~cnwtd‘klninr c‘niwnlbcn dnw hitnrunikitw dn c‘nitrnzrhwn ê wn emgkchwnr w~r dnw mbongthew dnwkthwekgthmi d~ gchnit# nt zm~r gnck dn zkrtkanr cnw hiemrlkthmiw nt dn wn gmmrdmiinr) Ckdheehg~ctè kggnwwmhrn nwt dn lkétrhwnr tm~tnw cnw im~unccnw tngfimcmahnw iègnwwkhrnw)Dkiw gn gmitnvtn nt ni zkrkccæcn cn gmlzmrtnlnit d~ gchnit èumc~n# hc dnuhnit zc~w nvhankitlmhiw ehdæcn# dhwzmwkit d‘~i kggæw zc~w ekghcn k~v hiemrlkthmiw w~r cn lkrgfè# dn gfmhvhcchlhtèw# hc wn lnt ê règcklnr ~in rèzmiwn zrèghwn ê wnw bnwmhiw nt ~in {~kchtè fmrw zkhr) Dkiwc‘nitrnzrhwn cnw kgthuhtèw dnw dhrngthmiw lkr`nthia wn rntrm~unit zc~w dhrngtnlnit wm~w cnrnakrd dnw dhrngthmiw aèièrkcnw# nt gmlln zm~r tm~tnw cnw k~trnw emigthmiw emit c‘mbont
Zrmzmw w~r cnw WHDLhgfnc Br~cnx
Gfkzhtrn 7 , ;-52
 
d‘èukc~kthmiw wxwtèlkth{~nw dn cn~r rnitkbhchtè) Niehi cnw nitrnzrhwnw zmwhthmiiènwlmidhkcnlnit lnttnit wxwtèlkth{~nlnit ni zckgn dnw wtrktèahnw acmbkcnw ckhwwkitaèièrkcnlnit zn~ dn zckgn k~v ukrhkthmiw cmgkcnw)K~om~rd‘f~h dn im~unccnw znrwzngthunw w‘nw{~hwwnit kung cn dèuncmzznlnit d~ lmidnhitnrint) K~,dncê dnw whtnw# dnw zmrtkhcw# dnw qnbhinw# dnw bcmaw# wn dèuncmzznit dnw zcktnemrlnw d‘ègfkianw# dnw gmll~ik~tèw nt dn imlbrn~v rèwnk~v dn tm~tn ikt~rn)Ekgnbmm`# Chi`ndhi nt Tqhttnr zkr nvnlzcn umit ïtrn ê c‘mrhahin d‘~in im~unccn ètkzn# {~h uk znrlnttrn dn dèzkwwnr cnw kzzrmgfnw d~ ;?; lkr`nthia nt {~h gmrrnwzmidrk lhn~v k~vgmlzmrtnlnitw dn ck aèièrkthmi {~h k~rk tm~om~rw uèg~ dkiw ~i lmidn i~lèrh{~n#hiwtkitkiè nt zckiètkhrn)
Zrmzmw w~r cnw WHDLhgfnc Br~cnx
Gfkzhtrn 7 , 2-52
 
Zrmzmw w~r cn lkr`nthia
 
Cn lkr`nthia gmiwhwtn ê gmiwtr~hrn c‘meern d‘~in mrakihwkthmi &zrmd~ht m~ wnruhgn(# ê ck zrmlm~umhr ni zrnikit ni gmlztn ck dnlkidn# ck gmig~rrnign nt cnw lmxniw dn c‘mrakihwlnni {~nwthmi) Gnck iègnwwhtn dnw èt~dnw# ~in wtrktèahn# ~in anwthmi dn c‘meern# ~in kzzrmgfnmzèrkthmiinccn dn ekámi ê hiec~nignr cnw kttht~dnw nt cnw gmlzmrtnlnitw dnw z~bchgw gmignrièw&gchnitw# zrmwzngtw# zkrtnikhrnw# lèdhkw()D‘~i zmhit dn u~n mzèrkthmiinc# cn lkr`nthia w‘nwt cmiatnlzw gmiemid~ kung ck z~bchghtè#gfnrgfkit ê ekhrn gmiikétrn cnw ktm~tw d‘~i zrmd~ht kzræw wmi èckbmrkthmi nt wk ekbrhgkthmi# ntrkrnw wmit cnw nitrnzrhwnw mø cn lkr`nthia zkrthghzn ê c‘hiunithmi d‘~i zrmd~ht) Gnttn ekámi dnekhrn d~ lkr`nthia dn zrmlmthmi nwt ni grhwn gkr nccn grèn zn~ dn ukcn~r znrá~n zkr cn gchnit)D‘k~trn zkrt# cnw lkr`ntnrw mit tm~om~rw ètè rèthgnitw zm~r lnw~rnr ehikighærnlnit cn~rwrèw~ctktw# zrèeèrkit cnw kzzrèghkthmiw {~kchtkthunw# mr gnttn zmwhthmi in znrlnt zkw d‘hdnithehnr wmchdnlnit c‘hlzkgt rènc dnw kgthuhtèw# dn w‘kdkztnr nt dn dèlmitrnr wnw w~ggæw)Cn dèuncmzznlnit dnw tngfimcmahnw dn c‘hiemrlkthmi i‘k zkw emidklnitkcnlnit trkiwemrlècn lkr`nthia# lïln w‘hc x k dn im~unk~v m~thcw# dn im~unk~v gkik~v dn gmll~ihgkthmi {~huhniinit wn rkom~tnr ê ck zkimzchn nt {~‘hc ek~t lkétrhwnr# lïln w‘hc x k dn im~unccnw emrlnwd‘mrakihwkthmi ni rèwnk~ {~h wmit ekghchtènw# kung imtkllnit ck zmwwhbhchtè dn gnitrkchwnr tm~tnw cnw kgthuhtèw dn gmignzthmi# lïln wh cnw lkr`ntnrw in wmit zc~w cnw wn~cw kikcxwtnw d~lkrgfè d~ ekht d‘~in zc~w arkidn dhwzmihbhchtèw dnw hiemrlkthmiw k~ bèièehgn dn tm~tnc‘nitrnzrhwn# ih cnw wn~cw ê zm~umhr lmitnr dnw kgthmiw dn gmll~ihgkthmiw d‘niunra~rn# wkiwgmlztnr cn dèuncmzznlnit dnw kzzrmgfnw ; ? ;# m~ ê dèek~t w~r dn znthtw wnalnitw# {~n cnwdhrngthmiw gmllnrghkcnw wn wmit wm~unit kggkzkrènw)K~ ehikc mi gmiwtktn tm~w cnw om~rw {~n cn lmt lkr`nthia nwt emrtnlnit dèukcmrhwè# nt nwtwm~unit kwwmghè zm~r cn arkid z~bchg ê dnw hiemrlkthmiw m~ dnw kgthmiw zn~ znrthinitnw# umhr  zc~w m~ lmhiw hitnccngt~nccnlnit fmiiïtnw) Ck emrl~cn  g‘nwt d~ lkr`nthia ° nwt nlzcmxèndkiw ~i wniw zèomrkthe) Dkiw cnw nitrnzrhwnw# ck emigthmi lkr`nthia nwt acmbkcnlnit ni dègchi#nitrn k~trnw d~ ekht {~n cnw dhrngthmiw aèièrkcnw wn wmit wm~unit kzzrmzrhè tm~w cnw kwzngtwwtrktèah{~nw) Gnznidkit cnw wht~kthmiw d‘~in hid~wtrhn ê c‘k~trn wmit træw dheeèrnitnw ntacmbkcnlnit nccnw wmit lnhccn~rnw zm~r cnw lkr`ntnrw dkiw cnw kgthuhtèw BtmG)
Lkr`nthia ? ~in emigthmi ni grhwn
^in règnitn ni{~ïtn dn ck Wmernw lnt ni c~lhærn {~n cnw rnwzmiwkbcnw lkr`nthia wmit er~wtrèwd~ ekht {~‘hcw w~bhwwnit trmz dn zrnwwhmi) Ni zkrthg~chnr ck gmig~rrnign cnw mbchan êgmiwtkllnit hiimunr nt cn~r dhrngthmi aèièrkcn cn~r dnlkidn dn rnumhr nt d‘mrakihwnr tm~tnwcn~rw mzèrkthmiw ni emigthmi dnw RMH nwzèrèw dkiw ~in znrwzngthun dn gm~rt tnrln) D‘k~trn zkrt cnw rèw~ctktw dnw hiunwthwwnlnitw dkiw cn GRL wn emit kttnidrn nt d~ gm~z tm~tn gnttnkzzrmgfn ekht c‘mbont dn grhth{~nw rèzètènw) Niehi dn ekámi nigmrn zc~w emidklnitkcn# dnimlbrn~wnw umhv w‘ècæunit zm~r dhrn {~n ck emigthmi lkr`nthia nwt ni wht~kthmi d‘ègfng nt{~‘nccn dmht gmlzcætnlnit wn rèhiunitnr) Zm~r lk zkrt on zniwn {~n wh ck emigthmi lkr`nthiadmht èumc~nr gn i‘nwt zkw zkrgn {~‘nccn k ègfm~è lkhw zc~tôt zkrgn {~‘nccn k rè~wwh# nt {~n wnw
Zrmzmw w~r cnw WHDLhgfnc Br~cnx
Gfkzhtrn 7 , 7-52

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