best way to build up to that base of followers is by offering contests, discounts or limited-time-only stock on a regular (even daily) basis. That said, $25 is a bit low -- you'll probably get moreaction in the $50-100 zone.4.
Great contest + short deadline = Twitscoop love.
The threadless contest unfolded over just a fewhours. That encourages a high density of participation in a short time, which is what pushed it tothe top of Twitscoop, making the threadless account visible to far more people.5.
Unique phrase + retweeting contest = Twitscoop visibility.
Make sure there's a unique phraseyou're asking people to retweet, so that it can emerge as a Twitscoop trend.6.
Intriguing context + retweeting contest = mentions = visibility.
The key metric you're after isTwitter "mentions": people posting updates on their account that reference your account name.Ideally, it will be in an intriguing context that makes their followers curious about who this@account belongs to, and they'll click through to find you.7.
Twitter contest + boring Twitter account = wasted effort.
For a contest or promotion to pay off,you want to capture new followers. If someone sees a contest-related tweet and clicks through toyour Twitter feed, you need to grab their attention. A list of your latest blog post URLs won't do it.So make sure you have some funny, intriguing or informative tweets, and possibly other recentoffers that make you worth following.8.
Twitter contest + 1-click participation = big results.
It takes literally a single mouseclick (on the"RT" button) to participate in this offer and forward threadless' mention. With such a lowparticipation threshold, it's easy to get big numbers.9.
Twitter contest + your product as prize = great showcase.
The threadless prize is threadlessproduct; not only does it save them a hard cost on prizing, but it showcases their product as adesirable incentive.10.
Short tweet + retweeting contest = room to spread retweets.
Make sure your offer or promotiondoesn't take all 140 characters of your Twitter update. When people retweet, the "RT@accountname" will be counted against their 140-character count, and your offer will get cut off.11.
Retweetable offer + reason to retweet = viral.
Each person who tweets the threadless offer"spread" it to their friends, who were likewise motivated to retweet it. This has exponential growthpotential, particularly given the low barrier to participation.And three guidelines that threadless didn't follow:12.
Retweeting contest + actual content in tweet = retweets with value.
If you're asking people toretweet something, give those retweets some value. Twitter is going to suck big if it gets clutteredup with a thousand people retweeting contest offers every hour. (If your Twitter feed is full of RTsof this morning's threadless offer, you know what I'm talking about!) So think of a way for thoseretweets to offer something more: a smile, an insight, a user-contributed tidbit.13.
Contest + request for follows = more followers.
Until you get to at least your first 10,000followers, you need people to follow you as much as (or more than) you need to Twitter you. Sodon't just ask for retweets, ask for follows.14.
Sucky Twitter feed + relaunch + contest = redemption.
If your site, brand or Twitter feed fallshort on any of the criteria above, successful contests are still within your grasp. Use a contest toturn lemons into proverbial lemonade: announce a (re)launch of your Twitter presence with agreat contest that speaks to your new, compelling Twitter strategy.That's what we're doing today.In February, we created a new feature on Social Signal as part of our site relaunch. Dear SoSi offersanswers to the questions you're asking about social media:As of today, we're renaming ourTwitterfeedfrom Social Signal to Dear SoSi. Follow it to get the
practical, strategic and funny tips we offer in our Dear SoSi Q&As, condensed to a magical 140characters. You'll also hear about the most useful social media advice we've found online, the latestDearSoSi resources, and of course, you'll be the first to know about our great Twitter promotions.So here's our very first Twitter contest:
Retweet one of these tips on Twitter promotions, and you'll be entered to win aFlip MinoHDCamcorder, pre-loaded with Rob'sTeh Funny keynoteat Northern Voice -- in which Rob
became the first standup to heckle himself on Twitter.Follow DearSoSi on Twitterto get thesetips in 140-character, retweetable form.
The Concept Jam finds the social mediaconcept that creates value for your teamand audience.
Using online contests as amarketing tool3 steps to jumpstart yourcorporate Twitter account bymoving friends and followers fromother accounts6 essential social media tools foryour business or organization
Ten Twitter tricks I\'ve learnedwithout even directly touching theTwitter API - ChadIT Conversations | Jon Udell\'sInterviews with Innovators |Martin Murray (Free Podcast)Yes We Can Twitter: BarackObama Supporters Use SocialMedia to Show Their Support |Own Page One: Search EngineVisibility Blog - Online MarketingStrategy and Tips
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