2012 12

ARO / MMX
ARO / VMX ............................3

IX Survey
..................................10
3C ......... 21
2013 Forecast: The Rise of Enterprise
Cloud.....................................................................................26
Gartner Identifies the Top 10 Strategic
Technology Trends for 2013..................................................30

2012 11 ..........35

ARO/MMX -


GPS
iPhone 5iPad Mini

ARO/MMX20121158%3/4
50%57%
53%47%
1: 201211

:comScore Media Metrix; Nov. 2012

ARO/MMX20121153.3%628.9
2135
Mobile01225.319.1%2744
Yahoo!3C70.46.0%3.9
8
Mobile0120003C
3C
Yahoo!3CMSN 3C
TPChome
T17DIGIPHOTO
2005
iThome
onlinePChomePChome


1: 201211

:comScore Media Metrix; Nov. 2012

(mean age)35.3
iThome online36.132.3
2:

:comScore Media Metrix; Nov. 2012

Mobile01

3: 201211vs

:comScore Media Metrix; Nov. 2012

55%:45%
6-7T(67.1%)Yahoo!3C
1/215-34T15-34
65%iThome3555

4: 201211

:comScore Media Metrix; Nov. 2012

Mobile01MSN 3CiThome
35-4445-54
Mobile01Yahoo!MSN 3C
45-54iThome5515-24
T25-34
5: 201211

6: 201211

:comScore Media Metrix; Nov. 2012

201210ARO/MMX

7: (000)(000)

:comScore custom technology sector report; Oct. 2012

comScore Segment Metrix

Yahoo!NOWnews
NOWnews

8:

:comScore Segment Metrix; Nov. 2012

: Mobile01cool3ciThomeYahoo!T MSN 3C
(Unique Visitors)(Composition Index UV)(Composition Index PV)

9:

:comScore Segment Metrix; Nov. 2012

1.

ARO/MMX20121157%
53%47%

2.

20121153.3%628.9
2135Mobile01Yahoo!3C

3.

35.3iThome online(36.1)
(32.3)

4.

Mobile01

5.

55%:45%
6-7TYahoo!3C
T15-34iThome35

6.

Mobile01
MSN 3CiThome
35-54Mobile01Yahoo!MSN 3C
45-54iThome5515-24
T25-34

7.

201210ARO/MMX

8.

comScore Segment Metrix

9.

Yahoo!NOWnews
NOWnews

IX -


3C
2013
2012 12 4 12 7
1,102 (
)
2013
(54%)
(53%)(36%)
(33%)(18%)

21%

Sony Ericsson

98%

44%

25%

HTC

100%

47%

23%

Samsung

97%

35%

21%

Nokia

99%

37%

19%

Apple

99%

54%

16%

Motorola

97%

24%

16%

LG

93%

13%

6%

ASUS

89%

23%

4%

Acer

87%

15%

3%

Apple (54%)

HTC (47%)Sony Ericsson(44%)

Sony Ericsson(25%)
HTC (23%)Samsung

(21%) iPhone

44%
9%

ASUS (61%)Acer(55%)Apple (48%)

ASUS (40%)Acer (36%)

ASUS

100%

61%

40%

Acer

99%

55%

36%

HP

95%

26%

15%

Apple

99%

48%

11%

SONY VAIO

96%

41%

9%

IBMLenovo

82%

14%

8%

Toshiba

86%

20%

7%

BenQ

96%

14%

6%

MSI

75%

9%

4%

(Ultrabook)(26%)

40

Apple

Apple

99%

52%

16%

ASUS

97%

38%

9%

Acer

95%

26%

7%

Samsung

95%

19%

5%

SONY

90%

25%

2%

HTC

93%

19%

1%

ViewSonic

67%

7%

1%

Google

82%

13%

1%

MSI

70%

6%

1%

Microsoft

90%

12%

1%

30

 Olympus BenQ
Canon (54%)SONY (52%)
Nikon
(45%)Panasonic (45%)
Canon (30%)SONY (27%)Nikon
(19%)Panasonic (17%)

Canon

91%

54%

30%

SONY

99%

52%

27%

Nikon

93%

45%

19%

Panasonic

95%

36%

17%

FUJIFILM

90%

26%

12%

Olympus

72%

21%

10%

CASIO

86%

16%

7%

Kodak

93%

15%

6%

BENQ

86%

10%

4%

SAMSUNG

94%

15%

4%

DSLR(39%) DSLR-LIKE DC(37%)


App


(WiiNDS)(50%)
SONY PlayStation ( PS)(38%)
(WiiNDS)(29%)SONY PlayStation ( PS)(18%)
XBOX

(WiiNDS)

97%

50%

29%

SONY PlayStation ( PS)

92%

38%

18%

XBOX

90%

27%

7%

(IX Survey )

15

2012/12/04~2012/12/07

N=1,102 95% 2.02%

571

51.8%

531

48.2%

19

218

19.8%

20-24

120

10.9%

25-29

130

11.8%

30-34

150

13.6%

35-39

133

12.1%

40

351

31.9%

533

48.4%

264

24.0%

305

27.7%

Dec 2012
Base N=1,102

- 3C

2012 12 3C

(IX Survey )

2012/12/04~2012/12/7

1,102

3C
3C 3C 3C
2012 12
3C 12 04 12 07
1.102 3C 1.4
3C 3C /
3C /
3C /

3C 1.4
3C 3C
(50%)(45%)3C
(41%)
(39%)
3C (36%)3C (36%)

 3537
2525 1.4
3C

3537

2525

71% 3C
3C 71%
3C 19

3C /
3C /
(74%)
25-29 35-39 (62%)
25-29 (58%) 19

 3C /
3C / 48% 46%

3C
3C /
3C 10
3C (7.4 )
3C (6.9 )

(5.9 )(5.6 )

3C

3C

7.4

3C

6.9

5.9

5.6

2013 Forecast: The Rise of Enterprise Cloud

2013
2013

IT

S3 Dropbox iCloud
SkyDrive Google Google Drive
200 Google 40
Google Apps Google Drive 500
Dropbox
6000 Google
700 2016

 Google
CIO

-
PC
2013


Nokia RIM

(HP Dell)
Oracle NetApp

IT

IT IT
IT IT

http://blog.oxygencloud.com/2012/12/11/2013-the-rise-of-enterprise-cloud/

Gartner Identifies the Top 10 Strategic Technology Trends for 2013

Gartner 2013
Gartner 2013
10 25 Gartner Symposium/ITxpo
Gartner
IT

Gartner David Cearley

IT

Cearley

2013

Gartner 2013
2015 80%
20% Windows 2015
50% Windows 8 Google Android
iOS Windows 8 Windows 8

iPad Windows 8
Windows8
Windows PC PC PC Windows

 HTML5
100
Gartner

HTML 5 HTML 5
Web

PC

Gartner 2014

IT
(apptrepreneurs)

NFC

NFCLE Wi-Fi

 IT
IT
Gartner IT
cloud services brokerageCSB IT

CSB IT

IT

in memory computingIMC

IMC

/
Google

http://www.gartner.com/it/page.jsp?id=2209615

2012 11

2012 11

//

Google Glass

Google Glass

Google AdWords iOS

Google Android

:QR code

QR Code 30
QR Code

Google Google+

Google+ Google
(Google Drive)

Citytalk +

Citytalk CUE

Total Boox

Kindle

WOW

QR Code

Qriket QR Code App QR

Code

Big Data

8 10

Apple (Microperforation illumination)

IngressGoogle

Google Google
Google Google
Niantic Labs Ingress App

250

BFS-Auto

Firefox API Facebook

Mozilla Firefox API Facebook Messenger

Facebook

3D

3D 50 95 MIT 3D
3

CyberAgent Ventures

CyberAgent Ventures CA-JAIC China Internet Fund II

Marissa Mayer Stamped

StampedMarissa Mayer Twitter

Kindle Store

Kindle

15%

12% 15%

Skype MSN

85 Skype Skype (MSN)

( 6 )

C2C

3 iOS 64% 57%Android

29% 41%

Marius Marius

60 LED

197%DC Comics

Time Warner DC Comics

Kindle StoreiBookstore Nook Book Store

2012 53.86

DMA11/9
2012 (1~6 ) 2012

Android iOS PC Mac

Android iOS

50

Facebook

Yahoo! Facebook

kobo

2008 23

32

26.4 32.3

Mr.6

12 Mr.6
2010 Groupon

IBM

IBM 11 2223

Fab.com LivingSocial

Fab 11 21 LivingSocial

LINE 1000

2008 2009 2011

Facebook

Windows 8

AP GfK 1200 52% Windows 8

Windows 8 Windows 8 61%

/
App

Google

Google 11/7 Ipsos MediaCT 2012 3

1000 (18-64
)

App

APP APP
APP

6.8%

23.7%16.9% 6.8%
2012

Google Google+

Google Google+
Google+

iPad mini iPad

iPad mini iPad Cowen and Co. iPad

mini iPad 10 20%

31.8%19.8%
30 39

Black Friday eBay PayPal

Pew Internet 85%


(ARO Panel)
NetRoverTMAccess Rating Online (ARO
)
(Internet Audience Measurement)
2011 comScore ARO
comScore

IX Survey panel
CyberPanel-Taiwan IX Survey

ARO / comScore Survey

[]
EMAIL marcom@insightxplorer.com
TEL 02-33222882