Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Save to My Library
Look up keyword
Like this
3Activity
0 of .
Results for:
No results containing your search query
P. 1
Loyalty Management Magazine: 4th Quarter 2012 Issue

Loyalty Management Magazine: 4th Quarter 2012 Issue

Ratings: (0)|Views: 1,180 |Likes:
Published by Loyalty 360
Loyalty Management Magazine: 4th Quarter 2012 Issue
Loyalty Management Magazine: 4th Quarter 2012 Issue

More info:

Categories:Types, Business/Law
Published by: Loyalty 360 on Dec 28, 2012
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

03/21/2013

pdf

text

original

 
 Volume 4 Number 4
Fourth Quarter 2012
JCPENNEYLEGOPLAY.COMSUNGARDLETTUCEENTERTAINYOU
 Annua
TRENDS
 Issue 
Insights rom:
 
Not all loyalty programs are created equal.In act, some programs aren’t equipped to motivate loyalty at all.Traditional loyalty programs are ocussed on points collection, whereas true loyalty programs come romdeepening employees’ and customers’ connections to a company or brand through a meaningul exchange ovalue at every interaction – online, ofine, everywhere!Eective Loyalty Marketing solutions include strategic consulting, program strategy and design, analytics,business intelligence and research, loyalty platorm and operations, and a ocus on member engagement andcommunications strategies, always and all ways.That’s the dierence.Learn more by requesting a copy o our upcoming white paper, “What every business leader needs to knowabout true loyalty” at 
www.maritzloyaltymarkeng.com
Spot the dierence
?
Loyalty Loyalty
Maritz Loyalty Markengis a consumer loyalty markeng agency specializing in delivering next-generaon loyalty soluons for itsclients across North America. Leveraging over 115 years of history, experience and experse from the Maritz family of companies,Maritz Loyalty Markeng provides its clients with consumer loyalty soluons that consider the holisc consumer experience – at everybrand touch point and through all stages of their lifecycle with a brand. For more informaon, visitwww.maritzloyaltymarkeng.com
or
contactRob Daniel, VP Research & Loyalty, robdaniel@maritz.com
or
(905) 696-5326.
 
In this Issue...
FOURTH QUARTER 2012
Letter rom the EditorLoyalty 360 on the WebYour VoiceBehind the Brand
 Kerry Hurff, Safelite AutoGlass
360 Insights: The New Marketing Paradigm
 Mark Johnson, Loyalty 360
Q & A: Ask the ExpertsLoyalty InnovationBy the NumbersLoyalty ReadsBehind the Brand
 John O’Hara, Pitney Bowes Software
WWW.LOYALTY360.ORGVOLUME 4 NUMBER 4
671013161834486062
LOYALTY FORUM:
IN EVERY ISSUE
FEATURES
20
LEGO: BuildingCustomerLoyalty OneBrick at a Time
 Bernard Chung—SAP
28
Is YourBusinessLoyalty or isLoyalty Part oYour Business?
 Rob Morgan—CAC Group
26
Beyond Loyalty:Why We Needto Get Smarterabout CustomerEngagement
 Hunter Albright— Beyond Analysis
24
 jcp cares:CustomerLoyaltythrough CauseMarketing
 Heather Reid— Pointsmith
32
LeveragingFacebook—Play.com’sSocial Success
 Interview with Adam Stewart— Play.com
IMAGE USED BY PERMISSION,® 2012 THE LEGO GROUP
3
Loyalty Management™
• FOURTH QUARTER 2012

Activity (3)

You've already reviewed this. Edit your review.
1 thousand reads
1 hundred reads
aolmedo liked this

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->