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Consumer BehaviourConsumer Behaviour
 
 
Based on concepts fromBased on concepts from
s
PsychologyPsychology
s
SociologySociology
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AnthropologyAnthropology
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MarketingMarketing
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EconomicsEconomics
 
 
Why do we need to studyWhy do we need to studyConsumer Behaviour?Consumer Behaviour?
Because no longer can weBecause no longer can wetake the customer/consumertake the customer/consumerfor granted.for granted.
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